Experience

Population Services Lanka

• Sri Lanka
• Non-profit Organizations
• 1 - 100 Employee

• General Manager

  • Oct 2022 - Present

• Member Board Of Directors

  • Jun 2022 - Present

• Corporate Affairs Manager

  • Jul 2018 - Present

  Designation : Corporate Affairs Manager (SMT)Population Services Lanka is a civil organization focused on providing young men and women with a choice in their reproductive health. PSL imports contraceptives ( devices & drugs) and distributes it in a mass scale among retailers, pharmacies and groceries.Responsibilities in Marketing• Branding and advertising of new products• Business Development: exploring new business opportunities in the market• Assisting regional sales managers in customer acquisition• Market research on new products/ business opportunities in the market• Sales monitoring and stock management• Digital marketing management: e-commerce, social media, SEOResponsibilities in Corporate AffairsReporting: new developments in the region, work in advocacy, monthly narratives in finance, Social Marketing• Directly reporting to UK and Pakistan on company performance, market situation, opportunities etc.• Facilitating the long term goals of the organization i.e right sizing, commercial marketing• Working with PSL legal firm on agreements, debt recoveries, litigation matters etc.• Training and recruitment of staff according to commercial business plan of the organization Show less

• Head Of Corporate Affairs

  • Apr 2021 - Oct 2022



Al Maha Iraq

• Iraq

• Demand Planner

  • Jan 2017 - Dec 2017

  With an annual revenue of over $100,000,000 . Al Maha is an international company based in Iraq with 6 branches in each city of Iraq. An authorized distributor for Nestle in Iraq mainly in 6 categories; Dairy, Nutrition, Culinary, Confectionery & Coffee. Planning for high equity and market sensitive brands such as Nido, Kit Kat, Nescafe, Maggi & Guigoz. - Setting the base demand and forecasting - Ensuring stock availability and setting contingency plans to secure uninterrupted supply - 6 months prior product planning - Demand forecast setting through seasonality of products - Competitive price setting & negotiating with suppliers - Securing stock in 6 branches via product transfer planning, target setting - Ensuring fresh stocks reach the market whilst abiding health and safety codes set by Nestle - Business analysis ; demand planning accuracy, integrated monthly sales report, target change analysis and impact on supply - Abiding of Nestle Planning Cycles which stabilize and ease communication flow & decision making - interdepartmental communication & decision making through Nestle head office, Clearances & logistics, Sales Show less



EchoSMS Pvt Ltd

• Sri Lanka

• Marketing Manager

  • Jan 2014 - Oct 2015

  Edlocate Pvt Ltd sub company Echo SMS Pvt Ltd (advertising agency) Building marketing campaigns for clients Handling Digital Media from Google Adwords, Facebook advertising etc. Marketing Proposals Working alongside photographers, graphic designers etc. Liaising with media Writing press releases on behalf of clients Managing day-to-day office operation i.e cash flow management, supplier payments, incentives for staff etc. Budgeting PR and communications Article write up, slogans, tag lines etc. Show less



Stassens Exports Pvt. Ltd

• Junior Brand Manager

  • Jun 2011 - Jan 2014

  Brands I handle: San Remo Pasta, Lindt, Pascual yogurt, General Mills brands : Haagen Dazs, Atta, Parampara The responsibilities I had under my job description were:  Conduct marketing activities/promotions (ATL & BTL).  Dealing with modern trade, general trade, horeca.  Communicating with foreign principles  Liaising with key accounts  Travelling for business affairs  Setting of small scale events for promotions Brands I handle: San Remo Pasta, Lindt, Pascual yogurt, General Mills brands : Haagen Dazs, Atta, Parampara The responsibilities I had under my job description were:  Conduct marketing activities/promotions (ATL & BTL).  Dealing with modern trade, general trade, horeca.  Communicating with foreign principles  Liaising with key accounts  Travelling for business affairs  Setting of small scale events for promotions



TNL Radio Network

• Colombo

• Marketing Executive and Radio Personality

  • Oct 2009 - Apr 2011

  - Promoting TNL Radio Network via events - Obtaining sponsorships for shows - Working with advertising agencies - Conducting on air interviews - Presented weekday & weekend shows - Promoting TNL Radio Network via events - Obtaining sponsorships for shows - Working with advertising agencies - Conducting on air interviews - Presented weekday & weekend shows