Experience

Studio Locale

• Canada
• Graphic Design
• 1 - 100 Employee

• Marketing & Account Manager

  • Nov 2019 - Present

  • Gather client requirements and translate into actionable deliverables• Measure programs and projects within the parameters of the overall client project• Build and manage client relationships for successful program delivery• Recognize and realize opportunities to grow the business with existing clients• Translate client stories, values and vision into a cohesive brand narrative• Develop integrated strategic marketing plans• Conduct research and industry analysis as required• Analyze current and developing client marketing, communications and messages to determine alignment to goals and ensure consistency• Measure implemented marketing strategies and tasks



Trusted Clothes

• Canada
• Non-profit Organization Management

• Social Media Coordinator

  • Sep 2019 - Present

  • Plan, oversee and schedule content to post to the TC Facebook Page• Recruit, Build and manage a social media specialist team• Analyze and report on social media analytics• Complete weekly reports • Plan, oversee and schedule content to post to the TC Facebook Page• Recruit, Build and manage a social media specialist team• Analyze and report on social media analytics• Complete weekly reports



FrieslandCampina

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Jan 2018 - Nov 2019

  Overview: Took lead of new business development; explored new opportunities, built business plan to launch new products.• Built business case of business objectives for the new brand including net sales, operating profit, gross margin, EBIT and market share.• Built the consumer journey architecture for adult nutrition category.• Developed brand propeller with long-range vision.• Led the development of the 3-year Strategic Brand Plan, commercial programs and annual plan delivery.• Was active key marketing contact on cross-functional team, interacted regularly with R&D, Supply Chain, and Commercial Finance, Sales, and Marketing Intelligence.• Served as the key contact point for all business partner agencies: creative, media, packaging design.• Ensured launching on time in full.• Consulted on the long term innovation plan and portfolio for the Adult Nutrition category.• Identified and developed relevant consumer insights into brand activities.• Managed effectively Advertising and Promotion annual budgets.



Abbott

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Brand Manager

  • Oct 2016 - Jan 2018

  Overview: Managed 2 key brands of infant formula milk: ABBOTT GROW and ABBOTT GROW GOLD• Used appropriate market research methods and techniques: Nielsen Retail Audit, Brand Health Tracking, Consumer Panel, and Quantitative, Qualitative Research for understanding consumer insights from pregnant to toddler stage.• Analyzed SWOT and competitors’ intelligence to translate into annual business operational plans.• Controlled expenses within A&P budget and brand P&L.• Managed forecast; set targets to drive sales and profit goals while managed forecasting and minimize inventories.• Developed brand communication from Consumer Program Idea to final plan and rolled out the plan onto real market. • Coordinated with regulatory affair and legal department to ensure effective communication message.• Built digital assets for Abbott Grow from scratch to a well maintained Facebook fanpage and website.



Kimberly-Clark

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2012 - Oct 2016

  Overview: Was in-charge of 2 brands: HUGGIES® Newborns and HUGGIES® Dry Diaper• Took lead in market research to find & anticipate consumer need gaps, worked closely with Product & Technology Development Department to come up with innovation ideas & products.• Was fully responsible for A&P budget; closely followed up with proposal, PR/ PO process.• Developed and implemented marketing campaigns; communicated brand messages and products via integrated media channels and touchpoints.• Initiated and executed promotion campaign to push sales and market share periodically.• Evaluated ROI after each project.



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Research Executive

  • Apr 2010 - Apr 2012

  Overview: Managed market research projects from agency side.• Collected research requirements of clients; deeply understood clients’ business assessments, current problems and demand; at the end of project gave relevant answers to clients’ questions.• Integrated multiple data sources to answer business issues.• Managed meetings with clients effectively, ensured all team members are prepared and briefed on the meetings objectives pre and post meeting.• Performed as a good presenter.