Experience

MAIDO AGENCY

• Marketing Services
• 1 - 100 Employee

• Founder

  • Jun 2021 - Present

  Maido is an innovative AI-Powered Agency Platform specifically designed to offer intelligent and data-driven marketing solutions tailored for Small and Medium-sized Enterprises (SMEs) operating in Vietnam. This platform leverages the capabilities of artificial intelligence to provide a comprehensive suite of smart marketing tools and strategies. It encompasses a wide range of features and services aimed at helping SMEs navigate the intricate landscape of marketing in Vietnam with precision and efficiency. Maido's AI-driven approach involves data analysis, trend identification, and strategic planning, all geared towards addressing the unique marketing challenges faced by SMEs in the Vietnamese market. Through its powerful algorithms and automation, Maido not only assists in decision-making but also implements and monitors marketing campaigns to maximize their impact. By utilizing Maido, SMEs in Vietnam gain access to cutting-edge marketing solutions that are customized to their needs, enabling them to boost their brand presence, engage with their target audience effectively, and achieve their business goals with confidence and success. Show less



Genkin

• Japan
• Transportation, Logistics, Supply Chain and Storage

• Founder

  • Jun 2021 - Present

  After years of experience in the multi-national transportation sector and recognizing the challenges in accessing this market, we, a group of young professionals residing in both Japan and Vietnam, aspire to introduce a technology-driven solution aimed at providing enhanced support for Vietnamese users, particularly business individuals, in the seamless purchase and importation of goods. Following a year-long preparation process, despite the adversity brought by the COVID-19 pandemic, Genkin has steadfastly maintained its faith and mission to become the premier Japan-Vietnam transportation company. Our vision is to pave the way for a future where we facilitate retailers and consumers alike in conducting cross-border commerce transactions with the utmost ease and convenience. Show less



Autonomous Inc.

• United States
• Manufacturing
• 100 - 200 Employee

• Associate Brand Partnership Manager

  • Apr 2021 - Jun 2021

  Key Responsibilities: Identify and onboard new e-commerce platforms and list products effectively. Conduct research to identify and manage agencies for the development of E-commerce programs. Oversee initiatives aimed at enhancing Retail sentiment and brand scores on E-commerce platforms. Develop strategies to boost sales and improve conversion rates through price optimization, coupon and deal management, on-site communication enhancement, and increased visibility. Analyze the performance of product listings, including sales, conversion rates, page views, rankings, and pricing. Prepare detailed reports and observations to propose strategies for enhancing the e-commerce company's store. Manage products and resolve any issues on the e-commerce platform related to pricing and product availability. Collaborate closely with the Product and Marketing teams to align and formulate monthly and quarterly sales plans. Forecast sales and ensure targets are met while managing stock reservations. Coordinate with Sale Admin to oversee all operational aspects of sales. Provide strategic recommendations and reports to improve the E-commerce program. Continuously monitor performance and seek solutions to achieve key performance indicators (KPIs). Show less



LEEP.APP

• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2020 - Mar 2021

  Areas of Expertise: Team Management, Media Planning, Social Media Management, Performance Marketing, Data Analysis and Reporting, Product Development, and Optimization. Key Responsibilities: Develop, plan, and execute the comprehensive digital marketing strategy. Manage and oversee various digital marketing channels. Supervise all of the company's social media accounts. Strategize and execute monitoring of all aspects of digital marketing, including Google Ads (SEM, GDN, UAC), SEO, Facebook Ads, Email Marketing, Social Media Management, and Display Advertising. Collaborate with product teams to optimize user experience and the web and app user interface. Analyze the sales funnel across multiple digital channels and customer touchpoints. Prepare accurate reports on the overall performance of marketing campaigns. Take responsibility for marketing research, including secondary and primary research efforts. Achievements: Achieved a 500% increase in App users. Attained a 200% increase in Web users. Successfully reduced the overall unit cost of ad performance by 750% compared to the previous performance. Established and efficiently managed all marketing channels and teams from inception. Show less



Digital Marketing Vietnam Corp

• Advertising Services

• Senior Account Planner

  • Aug 2019 - Mar 2020

  Areas of Expertise: Facebook Advertising, Google Advertising (Video, GDN, SEM), PR Booking, and Ad Network Management. Key Responsibilities: Consult clients on digital marketing channels, strategize campaigns, and establish KPIs for client objectives. Oversee campaign paperwork and documentation. Generate weekly and monthly reports, providing insights, media tactics, and audience segmentation recommendations. Collaborate with the internal team to manage and meet campaign KPIs. Possess comprehensive knowledge of ad platform operations and optimization techniques. Proficient in platforms supporting DMP, CRM, PDCA, and more. Actively participate in training and seminar sessions on Facebook, Google, and ad network platforms. Achievements: Successfully onboarded new clients in addition to maintaining partnerships with existing clients. Enhanced customers' advertising budgets by up to 30% compared to previous campaigns. Efficiently managed high-budget campaigns. Notable clients served include Ajinomoto, Panasonic, TOTO, Crocodile, VietnamWork, Mitsubishi, Nashtech, and Mắt Việt+Essilor. Show less



Admicro

• Vietnam
• Advertising Services
• 200 - 300 Employee

• Senior Account Executive

  • Feb 2019 - Aug 2019

  Areas of Expertise: Public Relations (PR), Ad Network Management, Facebook Advertising, Google Advertising, Engagement Campaign Development, Editorial Content Strategy, and Content Partnerships. Key Responsibilities: Engage in client communication to gain a comprehensive understanding of their marketing requirements. Formulate campaigns that align with the client's brief and budget constraints. Coordinate various product teams (adx, adtima, social, content, show, etc.) to strategize and execute marketing plans. Present campaign concepts and cost estimates to clients. Establish campaign Key Performance Indicators (KPIs) and continually monitor campaign performance in alignment with business objectives. Provide professional post-sales support to clients. Resolve issues and address complaints to maintain client contentment and enhance the company's reputation. Lead a small team of 2-3 junior professionals, offering coaching and management to optimize their performance. Achievements: Successfully closed 10 deals ranging in value from 100 million to 3 billion VND. Notable clients served include Pepsi, Vinamilk, Milo, Toyota, Mebiphar, Homa, Tommee Tippee, Huyết Đường An, Trung Cấp Việt ÚC, Tổng Cục Du Lịch Hàn Quốc, and more. Show less



Rentracks Vietnam

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Marketing Account Executive

  • Feb 2017 - Feb 2019

  Areas of Specialization: Facebook Advertising, Google Advertising, Affiliate Marketing, and Consultation Services. Key Responsibilities: Strategize and prepare affiliate campaigns, presenting them to clients. Negotiate business contracts and manage payment reconciliations with third-party stakeholders. Allocate budgets for in-house versus outsourced services to optimize advertising channels for maximum company profitability. Establish diverse marketing channels, including Email marketing, PR, Social ads, and Google ads, to reach advertisers and foster a strong publisher community. Collaborate with agency partners for marketing campaigns focused on generating leads and sales. Operate effectively within a multicultural work environment. Supervise a small team, including three interns, to maintain the affiliate system. Achievements: Successfully expanded the number of Advertisers from 10 to 150 and Publishers from 100 to 1000. Key clients served: Adayroi, Tiki, Bao Minh, Klook, Kkday, Sao Thai Duong, Hoa Thien Phu, Hero Perfect, Bbox, and BoardGameVN. Show less



Redder Associates

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Project Assistant

  • Sep 2016 - Nov 2016

  Facilitate event support and setup (Event Preparation spanning 2-3 months, involving a well-structured timeline encompassing personnel such as Promotional Girls, Promotional Boys, Helpers, Location Management, and Event Features). Manage event logistics, including Talent Acquisition and Human Resources, Invitations, Design Coordination, Video Clips, Sound and Lighting Arrangements, Gift Procurement, as well as the orchestration of both Internal and External Meetings and Events. Serve as the intermediary connecting clients with event suppliers. Oversee and execute event operations. Show less



Lac Viet Computing Corporation

• Vietnam
• Software Development
• 1 - 100 Employee

• Developer Internship

  • Jun 2016 - Sep 2016

  Undertake the development of an ERP project, focusing on the creation of an Entity-Relationship Programming structure as per the manager's assignment. Design and implement a user-friendly software interface accessible through the website. Enhance the software's functionality by incorporating new features, such as currency exchange capabilities, management of public properties, inventory stocking, and interest calculations. Dedicate time to research and master the .Net and .Net Framework technologies. Show less