Experience

FairDeal Co Ltd

• Myanmar
• Wholesale Import and Export
• 1 - 100 Employee

• Brand Manager

  • Jun 2019 - Present

  Develop and execute consumer marketing and Trade marketing plans execution channels / 4 Ps strategy for principal brands Providing direction, guidance and development to team and maximize their contribution results Manage the agency performance process-establish performance metric (P4P/VBC), and consolidate and deliver evaluation feedback Drive performance against key brand growth measures ; manages delivery of business and brand health performance. Leads the review of performance against targets Day to day management and coaching to Graphic Designer in Agency and Modern Trade Supervisor Develops and manage product lifecycle guidelines, gaining consensus from management and partners throughout the process of development



Food Empire

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Feb 2018 - May 2019

  Direct reporting to Vice President (Sales) Working with Content and Promotions, develop and execute communication and promotional platforms for brand across multi-channel and consumer touch point Knowledge of marketing work management (WorkFront), marketing automation and event software Work with Key Account Manager to develop account specific activities Manage an analyst to provide reporting and insightful analysis of category trends and performance Work closely with development team to ensure rigorous market development practices Work with senior product management to develop short and long term business goals



MPT

• Myanmar
• Telecommunications
• 700 & Above Employee

• Senior Deputy Manager at Branding & Communication Department

  • Dec 2015 - Jan 2018

  Direct reporting to GM Handling team of two marketing executives and five promotion girls Responsible for creation and execution of key message to subscribers for out of home media Keeping close watch on competitor’s activities and preparing counter strategy in coordination with sales team Handling event as per the organization guideline during new subscriber’s plan launch Direct reporting to GM Handling team of two marketing executives and five promotion girls Responsible for creation and execution of key message to subscribers for out of home media Keeping close watch on competitor’s activities and preparing counter strategy in coordination with sales team Handling event as per the organization guideline during new subscriber’s plan launch



Myanmar Brewery Ltd.

• Myanmar
• Beverage Manufacturing
• 1 - 100 Employee

• Brand Officer (Marketing Deparment)

  • Apr 2012 - Nov 2015

  Reporting to Marketing Director and Trade Marketing Manager Focus on advertising, communication, category review and management Handling both of above the lone and below the line Closely working with agency for implementation & execution on ground Trade marketing align with sales team for production POSM and POS Organizing Sampling during events and special brand activation Reporting to Marketing Director and Trade Marketing Manager Focus on advertising, communication, category review and management Handling both of above the lone and below the line Closely working with agency for implementation & execution on ground Trade marketing align with sales team for production POSM and POS Organizing Sampling during events and special brand activation



Seagram Myanmar Co., Ltd.

• Myanmar
• Food & Beverages
• 1 - 100 Employee

• Marketing Executive

  • Jan 2008 - Mar 2012

  Reporting to Marketing Manager Handling Above the line and Below the line Briefing own team for execution on ground Work with own creation team for artwork to attract target consumers Reporting to Marketing Manager Handling Above the line and Below the line Briefing own team for execution on ground Work with own creation team for artwork to attract target consumers



Mega LifeSciences

• Thailand
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Representative

  • Nov 2005 - Dec 2007

  Team member in market activation Sales and data collection Ensuring effective use of POSM Team member in market activation Sales and data collection Ensuring effective use of POSM