Experience

dentsu X Thailand

• Thailand
• Advertising Services
• 1 - 100 Employee

• Associate Planning Director

  • Oct 2022 - Present

  - Shiseido group (Prestige, Cosmetics & Personal care) team lead- Strategic campaign recommendation from upper to lower funnel- Develop e-Commerce campaign to increase sales- Measurement campaign effectiveness from Google Analytics, Commerce Platform dashboard.

• Senior Planning Manager

  • May 2021 - Sep 2022

  - AIS Postpaid and Devices team lead - 2021- Shiseido group (Prestige, Cosmetics & Personal care) team lead - Started on Jan 2022



IPG Mediabrands Thailand

• Thailand
• Advertising Services
• 100 - 200 Employee

• Business Manager

  • Feb 2020 - May 2021

  - Working exclusively for dtac account, Postpaid and Devices product - 1 subordinate under responsibility - Develop media plan by coordinating with vendors and clients until evaluate campaign effectiveness from GA - Working exclusively for dtac account, Postpaid and Devices product - 1 subordinate under responsibility - Develop media plan by coordinating with vendors and clients until evaluate campaign effectiveness from GA



dentsu X Thailand

• Thailand
• Advertising Services
• 1 - 100 Employee

• Planning Manager

  • Aug 2019 - Jan 2020

  Postpaid and Devices team lead

• Senior Planner

  • Feb 2018 - Jul 2019

  - Working exclusively for AIS account (Prepaid & Postpaid)- Understand clients’ business objective, client strategy, can define and analyze target audience with insight- Develop media plan by coordinating with clients and evaluate the campaign effectiveness (Integrated media)- Manage multiple projects with tight timeline



IPG Mediabrands Thailand

• Thailand
• Advertising Services
• 100 - 200 Employee

• Senior Strategist

  • Apr 2017 - Jan 2018

  - Managing multiple medium client accounts - Mainly working for Bank of Ayudhya (Krungsri) Credit & Debit Cards - Working in Pharmacy industry for DKSH as Counterpain and Hiruscar - Understand Media plan working process both year plan and ADHOC product from the beginning until the end - Deliver whole media plan since analyze consumers, create strategy, media execution to evaluate campaign effectiveness - Managing multiple medium client accounts - Mainly working for Bank of Ayudhya (Krungsri) Credit & Debit Cards - Working in Pharmacy industry for DKSH as Counterpain and Hiruscar - Understand Media plan working process both year plan and ADHOC product from the beginning until the end - Deliver whole media plan since analyze consumers, create strategy, media execution to evaluate campaign effectiveness



OMD Thailand

• Media Planner

  • Feb 2015 - Apr 2017

  - Working Exclusively for Beiersdorf account (Eucerin)- Understand the process of regional account, whole TV planning process and other offline media- Develop media plan by coordinating with clients and evaluate the campaign effectiveness - Daily working with 3 parties as clients (Product Marketing), creative agency and vendors

• Planning Executive

  • Sep 2013 - Jan 2015

  - Good successfully worked for VISA, ELCA, Watsons and Super Coffee account- Prepare media data for consumer analysis and media touch points that lead to media strategy and evaluate campaign effectiveness - Do day-to-day operation and prepare document for Financial process



The Leo Burnett Group Thailand

• Thailand
• Advertising Services
• 1 - 100 Employee

• Copywriter (trainee)

  • Mar 2012 - May 2012