Experience

Chia Tai Company Limited

• Thailand
• Farming
• 100 - 200 Employee

• • Jan 2022 - Present

• • Aug 2021 - Dec 2021

• • Jan 2020 - Jul 2021

  1. Identify key business trends, risks & opportunities, and competitive environment2. Support strategic initiatives and special projects e.g. business expansion, process improvement3. Perform business functions e.g. market research, feasibility, competitor analysis, and project management4. Budgeting control and review P&L & company performance to be in line with projection5. Collaborate with cross-functional teams to ensure alignment and execution6. Create presentations, analysis, and recommendations to Executives Show less

• • Jun 2018 - Dec 2019

  1. Identify key business trends, risks & opportunities, and competitive environment2. Support strategic initiatives and special projects e.g. business expansion, process improvement3. Perform business functions e.g. market research, feasibility, competitor analysis, and project management4. Budgeting control and review P&L & company performance to be in line with projection5. Collaborate with cross-functional teams to ensure alignment and execution6. Create presentations, analysis, and recommendations to Executives Show less



SCG

• Thailand
• Chemical Manufacturing
• 700 & Above Employee

• • Jul 2017 - Jun 2018

  - New innovative product commercialization- New business model creation and supply chain development- Explore potential market segments- Get customers' requirements and approach solutions Cost improvement

• • Jun 2016 - Jun 2017

  1) Cost improvement• New source & potential product development• Plan & monitor purchasing plan for each product category• Collaborate with stakeholders for cost saving projects2) In-house procurement system improvement• Supplier selection / evaluation / development• Domestic & overseas purchasing• Supplier claim & complaint

• • Mar 2014 - May 2016

  - Analyze market conditions affecting to price of main raw materials (domestic and overseas)- Create price benchmarking between actual purchased price and market (reference) & competitor price- Co-with buyers to source new / alternative suppliers & raw materials- Co-with mills to test and evaluate new / alternative suppliers & raw materials to be in vendor list- Create medium term plan and annual plan in term of procurement strategies



Thai British Security Printing Public Company Limited

• Thailand
• Book and Periodical Publishing
• 1 - 100 Employee

• Manager - Strategic Planning & Overseas Business

  • Aug 2011 - Feb 2014

  1) Marketing planning • Collect potential customers and summarize their demand. • Coordinate with sale department to issue sales target for each customer. • Issue sale & marketing operating plan e.g. demand forecast, competitor analysis, economic situation forecast, etc. • Coordinate with other parties to issue medium term plan and annual plan for analyze opportunities, obstacles, weaknesses, and strengths of company. • Develop marketing and customer strategy for existing and new product segments 2) Analyze and evaluate sale opportunity of company and competitors • Daily check market’s movement from each media to summarize and analyze movement of customers & competitors and market situation that affect to company. • Meeting with sales or customers to get market information • Summarize demand, sales, and market share of company and competitors • Analyze and evaluate company’s sale comparing with target and previous period for each customer and industry • Analyze financial statement and capacity of competitors to compare with company. • Analyze market information and develop scenario planning for management's decision • Monitor marketing information system 3) Business development • Explore new business opportunity • Issue business plan e.g. medium term plan, annual plan • Special projects e.g. new investment, expansion (domestic / overseas), customer satisfaction survey, supply chain management, etc. 4) Overseas business • Explore business opportunity and expand sales in focused countries Show less



SCG

• Thailand
• Chemical Manufacturing
• 700 & Above Employee

• Analyst - Packaging Business

  • Oct 2007 - Jul 2011

  1) Marketing planning • Collect potential customers and summarize their demand. • Coordinate with sale department to issue sales target for each customer. • Issue sale & marketing operating plan e.g. demand forecast, competitor analysis, economic situation forecast, etc. • Coordinate with other parties to issue medium term plan for analyze opportunities, obstacles, weaknesses, and strengths of company. • Develop marketing and customer strategy for existing and new product segments 2) Analyze and evaluate sale opportunity of company and competitors • Daily check market’s movement from each media to summarize and analyze movement of customers & competitors and market situation that affect to company. • Meeting with sales or customers to get market information • Summarize demand, sales, and market share of company and competitors • Analyze and evaluate company’s sale comparing with target and previous period for each customer and industry • Analyze financial statement and capacity of competitors to compare with company. • Analyze market information and develop scenario planning for management's decision • Monitor marketing information system 3) Business development • Issue business plan e.g. medium term plan, annual plan • Special projects e.g. expansion (domestic / overseas), customer satisfaction survey, etc. Show less