Head of Product

• Jul 2018 - Present

Assistant Director, Business Analytics - Ascend Commerce

• Jan 2015 - Jun 2018

- Assist Ascend Commerce GM to analyze B2C e-commerce business, which include WeLoveShopping.com, iTrueMart.com and WeMall.com. - Working closely with business managers, commercial team, financial team, platform team, sales team and operation team to develop and capture KPI's in the business by exploring the data. - Understand customer needs and provide forward-thinking, data-driven analysis and recommendations that align with business goals. - Track, review, and improve online conversion and sales in collaboration with marketing and platform team with the objective of optimizing ROAS, ROI and profitability. - Cooperating with data scientist team to analyze customer-level data to better understand customers’ underlying needs and behaviors and extract customer insights.

Digital Marketing Lecturer

• Dec 2011 - Dec 2017

- Lectured on “Website, E-Commerce, and User Experience” topic - Lectured on “Web Analytics, Marketing ROI & Conversion” topic - Lectured on “Website, E-Commerce, and User Experience” topic - Lectured on “Web Analytics, Marketing ROI & Conversion” topic

Online Acquisition Manager

• Aug 2014 - Jan 2015

- Devise strategies to drive quality paid online traffic to website. - Partner with members of the marketing team to create campaigns from beginning to end, including campaign planning, audience targeting, messaging, and reporting. - Responsible for optimizing the leads funnel of web traffic to lead conversion. - Devise strategies to drive quality paid online traffic to website. - Partner with members of the marketing team to create campaigns from beginning to end, including campaign planning, audience targeting, messaging, and reporting. - Responsible for optimizing the leads funnel of web traffic to lead conversion.

Online Self-Services Senior Manager

• Sep 2013 - Aug 2014

- Research and analyze consumer behaviors on the online self-service. - Lead and support product and marketing team to implement services via online channel. - Design and improve dtac e-service website user experience (UX). - Research and analyze consumer behaviors on the online self-service. - Lead and support product and marketing team to implement services via online channel. - Design and improve dtac e-service website user experience (UX).

Deputy Managing Director

• Oct 2011 - Aug 2013

- Developed and Implemented business strategy for tohome.com. - Designed website’s brand positioning, sales forecast, promotional strategies and analyze effectiveness of promotions and online media such as SEO, SEM, remarketing campaign, social media and price comparison website. - Responsible for the gross and net revenue targets. - Developed and Implemented business strategy for tohome.com. - Designed website’s brand positioning, sales forecast, promotional strategies and analyze effectiveness of promotions and online media such as SEO, SEM, remarketing campaign, social media and price comparison website. - Responsible for the gross and net revenue targets.

Product & Business Development Manager

• Jun 2009 - Sep 2011

- Designed and developed payment system for Sanook e-commerce. - Created new website features for e-marketplace users. - Developed and implemented marketing strategy for shopping.co.th - Cooperated with merchant team to drive new campaign and promotion - In-depth analyzed customer behavior and partner business for developing and implementing a plan to create demand and achieve revenue growth. - Designed and developed payment system for Sanook e-commerce. - Created new website features for e-marketplace users. - Developed and implemented marketing strategy for shopping.co.th - Cooperated with merchant team to drive new campaign and promotion - In-depth analyzed customer behavior and partner business for developing and implementing a plan to create demand and achieve revenue growth.

Assistant Department Manager, e-Commerce

• Jan 2009 - Jul 2009

- Developed and Implemented 7-eleven e-commerce business (Shopat7.com). - Developed and Implemented 7-eleven e-commerce business (Shopat7.com).

E-Business Leader

• Dec 2003 - Jun 2009

- Designed and implemented the plaza shopping online system - Analyzed and executed tohome.com marketing strategies & campaigns - Implemented the CRM program - Designed and implemented the plaza shopping online system - Analyzed and executed tohome.com marketing strategies & campaigns - Implemented the CRM program