Communications Specialist

• Jan 2023 - Present

Fundraising , Media and Communications

• Oct 2022 - Dec 2022

Head, Public Relations & Marketing Communications

• Apr 2022 - Sep 2022

Enviro Group delivers the best total solutions in Indoor Environmental Technologies and Engineering Services to ensure a healthier and safer indoor environment. Enviro Group delivers the best total solutions in Indoor Environmental Technologies and Engineering Services to ensure a healthier and safer indoor environment.

Project-based Work

• Nov 2021 - Apr 2022

brands, advertising and research, data and technology, media plan, corporate and financial communications. . Freelance work is instrumental in creating powerful creative campaigns via inter-generational collaboration at the workplace. brands, advertising and research, data and technology, media plan, corporate and financial communications. . Freelance work is instrumental in creating powerful creative campaigns via inter-generational collaboration at the workplace.

Special Advisor

• May 2021 - Dec 2021

Appointed by Medicaltoday.my to storify, create and execute an integrated social media marketing strategy as well as drive increased awareness, and build a customer marketing function to bridge the gap between Gen X and Gen Y. #FundAChildSurgery #MyFundAChild Appointed by Medicaltoday.my to storify, create and execute an integrated social media marketing strategy as well as drive increased awareness, and build a customer marketing function to bridge the gap between Gen X and Gen Y. #FundAChildSurgery #MyFundAChild

Marketing and Strategic Partnership Manager (Digital Financial Services)

• Aug 2020 - Feb 2021

- Develop and implement marketing and communications plans for Financial Services Marketing (FSM) under Boost - Translate customer engagement to develop brand portfolio objectives, strategies and plans to facilitate company growth, ie. making data profitable in due course - Formulate sales strategies, promotions and tactics with top management to increase revenue - Develop and implement marketing and communications plans for Financial Services Marketing (FSM) under Boost - Translate customer engagement to develop brand portfolio objectives, strategies and plans to facilitate company growth, ie. making data profitable in due course - Formulate sales strategies, promotions and tactics with top management to increase revenue

Senior Manager - Group Communications, Engagement, Strategic Partnerships

• Mar 2016 - Aug 2020

- Develop and implement marketing and communications plans that drive the demands of the brands under the BAC Education umbrella - Manage and develop the strategy and direction of readership and database engagement for the brands under the BAC Education umbrella - Manage special events such as sponsorship, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly - Translate customer engagement to develop brand portfolio objectives, strategies and plans to facilitate company growth, ie. making data profitable in due course - Formulate sales strategies, promotions and tactics with top management to increase revenue Show less

Head Of Partnerships

• Mar 2016 - Aug 2020

As one of Kuala Lumpur’s active influencer marketing practitioners, Thanabalasingam brings a fresh, youthful dynamic to the Make it Right Movement. Former Head of Marketing and Communications at Mongoose Publishing Sdn Bhd, he led linkages that enhanced Esquire Malaysia, ELLE Malaysia, Time Out KL, Men’s Health Malaysia, Women’s Health Malaysia and Expatriate Lifestyle. Thana is focused on increasing awareness and engagement for priority issues set forth for MIRM. As one of Kuala Lumpur’s active influencer marketing practitioners, Thanabalasingam brings a fresh, youthful dynamic to the Make it Right Movement. Former Head of Marketing and Communications at Mongoose Publishing Sdn Bhd, he led linkages that enhanced Esquire Malaysia, ELLE Malaysia, Time Out KL, Men’s Health Malaysia, Women’s Health Malaysia and Expatriate Lifestyle. Thana is focused on increasing awareness and engagement for priority issues set forth for MIRM.

Head of Marketing and Communications

• Dec 2015 - Dec 2016

- Develop and implement global marketing communications plans that drive the demand for all 6 brands. - Responsible for the overall management of the Company’s Marketing & Communications department. - Direct the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events. - Establish, own and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment. - Ensure new communication campaigns and programs are aimed at reaching sales targets Show less

Programme Director

• Jan 2001 - Nov 2014

Based in Holiday Inn Clark, Philippines (Priority Privilege) Based in Holiday Inn Resort Batam, Indonesia (Select Club) Based in YTL Hotels & Resorts (YTL Platinum Plus) Based in Corporate Office ProMark (Global Privilege) - Report to the General Manager’s of designated properties - Directly managed a team of 30 staff to promote the said loyalty programmes. - Responsible for hiring, training and building a team that will help to obtain the Hotel’s targeted goals/revenue. - Implementing a wage and benefit policies; which motivates staff and are in line with profit objectives. - To facilitate and implement promotional activities, administration, accounting and market research - Formulate sales strategies and tactics with top management to increase revenue - Increase Customer Awareness & Customer Conflict Resolutions on behalf of client. Show less

Senior Manager

• May 2012 - Feb 2013

Clients include: Standard Chartered Malaysia Berhad (Corporate Affairs), Asia Foundation, UBS Bank & The Ministry of Communication and Culture (KPKK), Government of Malaysia - Strategic planning on behalf of client in terms of cause-related marketing - Design marketing communication campaigns and its implementation, ensuring its success. - Establish and maintain effective working relationships with local & municipal government officials. - Observe and report on social, economic and political trends for and on behalf of clients Show less

Asst. Public Relations Manager

• Oct 2010 - Apr 2011

Client: Esprit, Cathay Pacific, Drypers, MBF Cards & Uniqlo - Identify main client groups and determine the best way to communicate publicity information. - Write press releases, prepare information for media kits. - Manage communications budgets & PR plans. - Manage special events such as sponsorship, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly. - Draft speeches for company executives, and arrange interviews and other forms of contact. - Evaluate advertising and promotion programs for compatibility with public relations efforts. - Monitor and observe daily happenings in the media. Show less

Programme Manager

• May 2007 - Sep 2010

Based in Mandarin Oriental Dhara Dhevi, Chiang Mai (Dine in Style) Based in Millenium Hilton Bangkok (Hilton Premium Club) Based in Nat Lert Park Bangkok (Life & Style) Based in Hilton Kuala Lumpur (Hilton Premium Club) - Report directly to Operation Manager of HMC - Report indirectly to the General Manager’s of designated properties - Directly managed a team of 30 staff to promote Dine in Style, Hilton Premium Club, Life & Style - Responsible for hiring, training and building a team that will help to obtain the Hotel’s targeted goals/revenue. - Implementing a wage and benefit policies; which motivates staff and are in line with profit objectives. - To facilitate and implement promotional activities, administration, accounting and market research - Formulate sales strategies and tactics with top management to increase revenue - Increase Customer Awareness & Customer Conflict Resolutions Show less

Personal Assistant cum Public Relations Liaison

• Jan 2006 - Apr 2007

Manage marketing & PR engagements of Gillian Hung, seeking revenue-generating ideas & events Specialities: Event Management, Fashion Merchandising, Copywriting and Grooming. Manage marketing & PR engagements of Gillian Hung, seeking revenue-generating ideas & events Specialities: Event Management, Fashion Merchandising, Copywriting and Grooming.

Business Consultant

• Jan 2006 - Apr 2007

- Responsible for finding businesses for Axis Connections. (www.orientrewards.net) - Signing up new hotels and restaurants - Responsible for finding businesses for Axis Connections. (www.orientrewards.net) - Signing up new hotels and restaurants

Marketing Manager

• Nov 2004 - Dec 2005

Arranged secular programmes for the academy and looked for revenue making ideas and events to manage FACT. Arranged secular programmes for the academy and looked for revenue making ideas and events to manage FACT.