Experience

Sepang International Circuit

• Malaysia
• Events Services
• 1 - 100 Employee

• Head Of Operations

  • Aug 2021 - Present

  KEY ROLES :-Strategize, oversee and manage day to day motorsports and non-motorsports event to ensure that all races and events are executed seamlessly and smoothly by ensuring compliance with safety regulations of the internal SOP, FIA and FIM where applicable. |Work closely with the management team to develop and implement the strategic plan for the circuit, with a focus on growth, drive profitability and customer expectations and experience. |Plan and manage the sporting operations of all the National Championships, race events organized under Sepang International Circuit and external race events. |Strategize, develop and implement short and long-term continuous improvement, operational policies and procedures to ensure the efficient and effective running of three departments i.e Track & Sporting Operations, Event Operation Services and Facilities Management. |Develop and initiated measures towards Environment, Social and Governance (ESG). |Develop, maintain and provide continuous improvement on track maintenance programs, ensuring the track is always in optimal condition. |Strategize and manage event operation services that covers team servicing operations, logistic, freight forwarder appointment and coordination, F&B operations, event delivery and services.ACHIEVEMENTS :-|Plan and deployed the support team to Mandalika World Superbike Championship in 2021, MotoGP Winter Test and Grand Prix in 2022.|Execution of daily track activities’ operation and international event operations for Formula 1 Grand Prix (7 times), MotoGP (10 times), World Superbike Championship (2 times), Super GT (3 times) and multiple events with for Ferrari Asia Pacific Corse Clienti, Lamborghini Super Trofeo, Porsche Carrera Cup Asia, F3 Asian Championship, Sepang 12H, Asian LeMans. |Positive growth in the Malaysia Championship Series (4 wheels) race with maximum 54 cars grid.|Revived endurance race Sepang 12H by partnering with Top Speed Ltd. Show less

• Head of Events & Sponsorship

  • Aug 2021 - Feb 2022

  KEY ROLES :-Secure the corporate sales on ticketing, corporate suites hospitality, agents sales and trade and vending for the Malaysia Motorcycle Grand Prix. |Promote and market the circuit as the Entertainment Hub venue and secure venue bookings from concert organizer. |Engage, establish relationship to secure sponsorship for SIC's events. |Manage, coordinate and organize events related to the major race, partnerships events and to create new event as the product to the circuit.



Vietnam Grand Prix Corporation

• Vietnam
• Spectator Sports
• 1 - 100 Employee

• Head of Motorsports

  • Sep 2019 - Dec 2020

  KEY ROLES :- Planning and execution of the Formula 1 Vietnam Grand Prix. Formulate event race operations plans. Recruit, manage and training of marshals with the Vietnamese Motorsports Association (VMA) and the FIA. |Development of the Safety Plans with VMA. |Obtain permits, equipment, services and manpower related to the event for the purposes of race, medical operations, broadcasting, TV compound, race team requirements, race electronics, coordinate and execute Support Races’ requirements. |Establish and collaborate with SSHE to synergize the emergency protocol for track incident and track incident that relates to general public area. |Manage and coordinate all paddock area requirement. ACHIEVEMENTS :- Successfully worked through the construction, installation and manpower up till the suspension of the event 2 weeks before the race week due to the Covid-19 pandemic. Event is suspended indefinitely. Percentage of completion for all areas was at 92% based on requirements in the promoter agreement, F1 general specification manual, sporting regulations, FIA operating manual as well as various other events and race requirements. Show less

• Head of Track & Sporting Operations

  • Jun 2013 - Aug 2019

  KEY ROLES :-Ensure effective planning, coordination & delivery of all track events by ensuring customer satisfaction & service delivery satisfaction via effective working relationship & communication with track clients & internal commercial team. |Organize and execute all National Championships organized under SIC. |Ensure the track is being maintained and upkeep at all times according to FIA and FIM standards within budget allocated. |Consistently engaged in continuous improvement for cost saving and sustainability for track while maintaining operational efficiency. |Plan and coordinate and provide event operation services to all off-track events in SIC. |Strategize and market SIC as a venue for non-motorsports event. |Develop and market the supporting revenue streams i.e circuit tour, go-kart activities, merchandizing and driving experience.ACHIEVEMENTS :-|Best Grand Prix (MotoGP) 2012 & 2017.|Malaysia rAWR Awards – Best Event Management Company 2015.|Sports Business Awards UK – Finalist Best Sports Event of the Year and Best Game Day Experience.|Marketed SIC as the venue that hosts multiple concerts and music festivals – Good Vibes Festival, Future Music Festival Asia, David Guetta, Thirst, Korean Golden Disk Award, Dash Berlin, Calvin Harris, Guns n Roses, Rockaway, Speedzone, Tiesto, Avicii, Zouk@Sepang, Music Conference Asia, We Love Asia Concert.|Marketed SIC as the venue for others – Energizer Night Marathons (@ times), Viper Challenge, Shell Eco Marathon (2 times), Michelin Pilot Sports Experience.|Hosted and managed other race events in SIC – Kuala Lumpur City Grand Prix (in KL), Super GT, Audi R8 LMS Cup, Asia Talent Cup, Asia Road Racing Championship, Touring Car Series In Asia, F3 Asian Championship, Ferrari Challenge Trofeo Asia Pacific, Ferrari Racing Days. Show less

• Senior Manager - Event Operation Services

  • Jan 2012 - May 2013

  KEY ROLES :-Ensure effective planning and implementation of all event operations. | Ensure customer satisfaction and service delivery compliance via effective working relationship with key clients & sales team. |Ensure effective implementation and delivery of event operations. | Implement continuous improvement & efficiency of the operation processes & functions. | Ensure department’s compliance to ISO 9001:2008. | Promote and market SIC as the venue for M.I.C.E. | Constantly promote and foster teamwork among subordinates in department and inter department. | Provide necessary training and on job training to subordinates to better perform in their tasks or duties.KEY ACHIEVEMENTS :-1. Achieved facility rental target of average 695k per annum.2. Achieved activities at SIC i.e circuit tour, driving experience & go kart target of 305k per annum.3. Achieved food & beverage revenue target of 600k per annum.4. Achieved merchandize revenue target of 405k per annum.5. Secured, planned and organized Petronas X-Track for Petronas Dagangan Bhd. The events ran across 9 states.Provided venue operations and race management support for :-6. Proton Green Mobility Challenge.7. Rising Music Festival.8. Viper Challenge.9. Speedzone Malaysia 2011.10. Zouk @ Sepang. Show less

• Senior Manager - Commercial

  • Aug 2010 - Dec 2011

  KEY ROLES :-Strategized, developed and commercialized Sepang International Circuit as the venue for Meeting, Incentives, Conventions, Exhibition and Events. | Strategized, revamped and commercialized the Go Kart packages. | Strategized, developed and commercialized Circuit Tour packages and Driving Experience packages | To promote and commercialized Food & Beverage partnership services. | Plan and developed SIC’s official merchandize. | Joint ventures and partnership with official merchandize rights holder i.e VR46, MM93, Dorna for MotoGP merchandize, Alpinestars. | Constantly promote and foster teamwork among subordinates in department and inter department. | Provide necessary training and on job training to subordinates to better perform in their tasks or duties. | Re-structure and re-strategize business plan to promote Sepang International Circuit as the next destination for incentives, meetings and events.KEY ACHIEVEMENTS :-1. Organized the 1st wedding at Sepang International Circuit. Coverage over TV3 on Buletin Utama and Nightline.2. Secured the 1st Future Music Festival (FMFA) in Malaysia in 2012. Involved in the operation coordination and planning for the event. FMFA came back on the following year with bigger setups and activations.3. Initiated the comeback of the Electronic Dance Music (EDM) with Thirst by Heineken in 2010. Managed to retain the comeback for Thirst 2011 and Thirst 2012. Show less



Elken Sdn Bhd

• Manufacturing
• 400 - 500 Employee

• Manager - Functions & Events

  • May 2008 - Jul 2010

  KEY ROLES :- Plan, manage and execute events for Elken members. Successful events will create a platform for Elken to its members to boost sales. | Coordinate and liaise with external parties i.e sound & lighting companies, production companies and agencies to create sound events for Elken. | Coordinates all operation requirements of an event. | In-charge of venue sourcing | KEY ACHIEVEMENTS :- 1. Planned, managed and delivered two (2) Elken’s Winners Nite at Stadium Putra Bukit Jalil. Managed to convene the attendance of 13,000 people. Turned the whole event from cost expenditure to profit making. 2. Planned, managed and delivered nine (9) states Regional Award Nights and 2 (two) Fiesta events yearly. 3. Planned, managed and executed two (2) National Leadership Convention which consists of 1,500 participants for a duration of 3 days. 4. Planned, managed and executed Council Members meeting. Twice in a year. Consist an average of 250 persons per meeting for a duration of 3 days. 5. Planned and organized Elken’s Winner Nite in Jakarta, Indonesia. Show less



The Puteri Pacific Johor Bahru & Persada Johor International Convention Center

• Malaysia
• Hospitality
• 1 - 100 Employee

• Director - Exhibition, Events & Convention

  • Feb 2006 - Dec 2007

  KEY ROLES :- Establish and implement Venue Management standards into Persada Johor International Convention Centre. | Plan and manage all operational and related aspects of exhibitions, events, special events and conventions in Persada Johor especially and Puteri Pacific Johor Bahru. | Established a significant department “Exhibitions, Events & Conventions Dept” (EEC) as a proper and effective department that manages and coordinates all related aspects of operation for Persada Johor International Convention Centre. | Ensure proper implementation of SOPs in Persada Johor and The Puteri Pacific’s services down the line. | Planned and coordinate for operation resources i.e external outsource that involved stand builder, sound & lighting, decorator, event managers etc. | Establish and monitor policy on cost control of Centre and operation section. | Trained subordinates with more and better skills in line with department objectives in providing excellent services to client. | Trained subordinates to provide them with the capabilities and skills to handle exhibitions, events & conventions. | Establish and maintain business relationship with exhibitions, events and conventions organizers. KEY ACHIEVEMENTS :- 1. Established “Operations Manual” for Persada Johor International Convention Centre. 2. Establish the structural flow of operations for Persada Johor International Convention Centre. 3. Established Standard Operating Procedure (SOP) for Persada Johor International Convention Centre. 4. Establish and created Venue Booking System format. 5. A Delphi 9.4 user. 6. Involved in Persada Johor International Convention Centre infrastructure planning and implementation. Show less



Mid Valley Exhibition Centre (MVEC) - MVEC Exhibition & Event Services Sdn Bhd

• Assistant Manager - Events & Exhibition

  • Oct 2002 - Jan 2006

  KEY ROLES :- Ensure proper planning and smooth coordination on exhibitions and events assigned. | Managed assigned exhibition or event requirements with appointed contractors/suppliers and internal departments. | Liaise with clients and their contractors and suppliers and all other relevant parties to plan for exhibitions and events requirement well and far in advance. | Organize and chair meetings on exhibition/event co-ordination. | In attendance at events for supervision and trouble-shooting during build-up, staging and teardown of all exhibitions/events to ensure Terms & Conditions are adhered to and to private assistance to clients. | Attend and provide operational information and advice to potential clients, including conducting site visits where necessary. | Actively seek business leads from all sources and expand network contacts. | Ensure sales targets are achieved. | Handle all correspondence and administration pertaining to operational and sales and marketing for exhibitions/events held at MVEC. KEY ACHIEVEMENTS (In providing venue operation services) :- 1. World Cyber Games. 2. Shin Promo Tour. 3. Malaysia Property Expo (MAPEX). 4. Honda “Asimo”. 5. Kuala Lumpur Fashion Week. 6. HomeDec exhibition. 7. Asian Geographic – Celebrate The Sea. 8. AXN Anime Festival. 9. Malaysia Airlines Travel Fair. 10. Malaysia International Pets Expo. 11. KL Auto Show. 12. Maybank Treats Fair. Show less



Malaysia International Exhibition & Convention Centre

• Assistant Manager - Catering, Convention & Exhibition

  • Aug 1998 - Sep 2002

  KEY ROLES :- Coordinate and supervise exhibitions, conventions and events secured. Ensure a smooth flow of operations between client and internal department. | Liaise and coordinate with relevant department i.e Banquet, Culinary, Maintenance, Operations on client’s requirements. | Liaise and coordinate with clients, contractors and suppliers to plan for exhibitions, conventions or events requirements within the set time frames. KEY ACHIEVEMENTS (In providing venue operation services) :- 1. Malaysia Furniture Export Exhibition (MAFEX). 2. Malaysia International Golf Show. 3. 2nd Malaysia International Motor Show. 4. Alps Electric 10th Anniversary Annual Dinner with 6,000 persons. 5. Matta International Travel Fair. 6. Defense Services Asia (DSA). 7. Incentive Travel & Convention Meetings Asia (IT&CMA). 8. Heli Asia Exhibition. 9. Asia Dive Expo. Show less



Galaxy Productions

• Events Services
• 1 - 100 Employee

• Senior Executive

  • Nov 1997 - Sep 1998

  KEY ROLES :- Execute marketing strategies planned for the artiste. | Market the concert by securing corporate companies for sponsorship. | Coordinate and monitor ticket selling outlets. | Organize and coordinate concert press conference for artiste. | Fulfill artiste's tech rider. | Liaise and coordinate with relevant hotels on accommodation arrangements for artiste and crew. | Coordinate logistics for artiste and crew. |Assist and coordinate venue operation such as stage setup, seats arrangements and venue security. KEY ACHIEVEMENTS :- 1. Emil Chau Concert. 2. Cass Phang Concert. 3. Chi Lam and Nadia Concert. 4. Sammi Cheng Concert. 5. Sammi Cheng Concert at Singapore Indoor Stadium. Show less