Experience

Good Samaritan Ministries
• United States
• Mental Health Care
• 1 - 100 Employee
• Director Of Marketing And Development

  • Jan 2022 - Present


SizzleCopy

• United States
• Advertising Services

• Senior Copywriter / Content Strategist

  • Jul 2017 - Feb 2022

  Create a unified customer experience strategy that drives advocacy. Supervise the management of content inventories to ensure all pieces are cataloged and easy for stakeholders to find Source, research and create original, high-authority content, ranging from short-form checklists to long-form articles, whitepapers and more for campaigns, websites, interactives and social media. Transform technical content into compelling and effective marketing communications Develop strong client-facing collateral (presentation, persuasion, collaboration, etc). Create landing pages to improve search optimization and conversions.



Tektronix

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing and Communications Specialist

  • Oct 2016 - Jul 2017

  Create, maintain, and distribute marketing collateral and resources (website pages, press releases, blog posts, emails, case studies, data sheets, product slicks, illustrations/graphics, etc.) Identify and develop a unified customer experience strategy Create communications programs that effectively describe and promote the organization and its products including graphics, product collateral, logos, or other promotional products. Analyze customer requirements, develop messaging architecture and establish competitive positioning. Work with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars.



Westside Manual Therapy / Counterstrain Academy

• Marketing and Communications Manager

  • Mar 2015 - Oct 2016

  Expertly Manage SEO through linking strategies, algorithm analysis and keyword placement. Develop cohesive branding for individual entities within parent organization and ensure consistent consumer brand experience. Implement and expand upon marketing initiatives and oversee content strategy that strengthens customer engagement. Oversee and develop successful marketing and public relations strategies to increase revenue and facilitate growth. Implement and maintain structured weekly, monthly and annual business development meetings to ensure effective communication between internal and external clients.



MMCM

• Brazil
• Transportation, Logistics and Storage

• Board of Advisors

  • Mar 2016 - Aug 2016

  Advise on marketing strategies and assist with web content development. Assist in recruitment of volunteer's, interns and employees. Through market research and analysis, provide overview of major trends or discontinuities in the competitive environment of which management and the BoA should be aware. Advise on financial matters and assist with facilitating financial contributions/distributions. Advise on marketing strategies and assist with web content development. Assist in recruitment of volunteer's, interns and employees. Through market research and analysis, provide overview of major trends or discontinuities in the competitive environment of which management and the BoA should be aware. Advise on financial matters and assist with facilitating financial contributions/distributions.



IGC Productions

• United States
• Advertising Services

• Marketing and Sales Manager

  • Dec 2012 - Dec 2014

  Develop and execute sales strategies to maximize market penetration for industry tradeshows and raise funds for community organizations. Manage digital marketing efforts across multiple platforms. Heavy reliance on Google Analytics; keyword research to optimize data integrity, perform competitive analysis of sales performances and shape ongoing policies. Establish and maintain relationships with industry influencers and key strategic partners. Implement internal and external communication strategies to build community goodwill for featured events.



Oregon Convention Center

• United States
• Hospitality
• 1 - 100 Employee

• Event Manager

  • Mar 2010 - Nov 2014

  Managed multiple concurring events consisting of 10-60,000 attendees each within a 250,000 sq. ft. building. Act as the primary point of contact for assigned clients and provide team direction and guidance on client needs and deliverable's. Maintain accurate and complete records and provide daily written evaluations of events. Managed multiple concurring events consisting of 10-60,000 attendees each within a 250,000 sq. ft. building. Act as the primary point of contact for assigned clients and provide team direction and guidance on client needs and deliverable's. Maintain accurate and complete records and provide daily written evaluations of events.



City of Portland

• United States
• Government Administration
• 700 & Above Employee

• Program Manager

  • Jan 2008 - Feb 2011

  Streamline, manage and maintain the public events program at the center. Manage content creation, distribution and quality assurance of all outbound marketing communications. Handle accounts payable/receivable for event settlements within established guidelines and time-frames. Manage the planning and execution of all events and event related activities. Streamline, manage and maintain the public events program at the center. Manage content creation, distribution and quality assurance of all outbound marketing communications. Handle accounts payable/receivable for event settlements within established guidelines and time-frames. Manage the planning and execution of all events and event related activities.