Experience

Abividro - Associação Brasileira das Indústrias de Vidro

• Brazil
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Communication Manager

  • May 2019 - Present

  - Since Jan/22 responsible for creating and structuring the events area. Coordination and implementation of actions such as Beach Cleaning (Mutirões) together with the Ministry of the Environment (MMA) and local partners, planning and execution of the fairs Fesqua (Sep/22) focused on window frames and Waste Expo (Oct/22) focused on waste management waste and environment. - Pandemic: Launch of the Vidro Certo portal (www.vidrocerto.org.br) focused on end consumers and architects, bringing knowledge and explanatory videos about applications in text. Every strategy was made to be totally organic. After 1 year of launch (Aug 2021) we are 15% above the metrics designed in 2020. - Launch of the É Puro É Vidro Portal, in March 2021, focused on bringing content about sustainability, recycling and a blog with relevant interviews with our associates about glass packaging and often its curiosities. For the 1st year, the strategy was to maintain 80% organic and 20% boosted, in less than 1 year we managed to reach 100% of the designed metric. - 2019: - Restructured the communication and marketing area, bringing innovation, agility and implementation of processes. - Designed and implemented the strategic planning of the communication and marketing area in the flat glass and hollow glass channels. Plan The plan included action plans for PR, social media, apps, sponsorships and events. - Managed and implemented the content area for associates and society. Strengthening the presence on social media and on the institutional website. There was a 25% increase in unique visitors on the institutional website and 30% on the LinkedIn page. - Developed a training plan for the Abividro team with the board. The training included knowledge about the values ​​of the sport (Rugby) making an analogy to each person's daily life and, in a second moment, focusing on Communicative Competence (when, how and why to speak or listen). The approval rating was 90%. Show less



Liberty Seguros (Brasil)

• Brazil
• Insurance
• 700 & Above Employee

• Product and Training Marketing

  • Jan 2015 - Apr 2018

  Communication products developing products communication strategy considering sales worth, ruler and product communication plan for each product / family considering approach and materials for the 3 public ecosystem: public- domestic, commercial and brokers area.Training: I was responsible for implementing the training area for brokers, performing strategic part (definition and creation of the form of approach to training, building road map, definition of content, budget control) and operating part (schedule training, development content offline and online). Show less

• Channel Marketing

  • Jan 2014 - Dec 2014



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Channel Sales Account Manager - Americas

  • Jan 2012 - Jan 2013

  • I used to write weekly reports for my USA management, with accurate receipts predictions and business updates for the LATAM region. • I announced the company and the product PINC Paid Inclusion) for the LongTail Market • I provided business information for the products managemente, to create innovators solutions and programs that offer maximum from receipt, profitability, and satisfaction for the local trader partner. • I used to write weekly reports for my USA management, with accurate receipts predictions and business updates for the LATAM region. • I announced the company and the product PINC Paid Inclusion) for the LongTail Market • I provided business information for the products managemente, to create innovators solutions and programs that offer maximum from receipt, profitability, and satisfaction for the local trader partner.



NAVTEQ

• São Paulo Area, Brazil

• Sales Account Manager

  • Jun 2010 - Dec 2011

  * Responsible for understanding the overall product strategy to translate into the best activation actions considering the local scenario - customer, consumer and channel characteristics. * I handle the implementation operations in the Brazilian retail of the customized Samsung products. I participated in retail negotiations to define the strategy of sell in and sell out of the products. I developed cooperative communication and promotion activities. I followed and reported the implemented actions. * Participated in the development of the special Princesses project for launching on Children's Day / Christmas, resulting in a 30% increase in sales compared to the previous quarter. * Prospecting of customized projects and embedded contents of maps and applications on the mobile platforms of mobile phone manufacturers. Show less



Rai Comunicação

• Account Manager

  • Oct 2009 - Jun 2010

  * I managed a team with 04 professionals. Responsible for the Kopenhagen, Fotoptica, Loccitane, Subway, MCS-TIM and Nokia accounts. * I participated of the Subway first national campaign, which had increase of 10% of Market Share and 20% increase in sales. * Managerial Interface with the functional agency areas, following the processes scheduling conduct, information architecture, and interface. * I managed and coordinate Advertising campaigns, and the merchandising material application directed to PDV. * Developed and coordinated incentive campaigns, events and conventions. Show less



Grupo Picolli

• Marketing at Grupo Picolli - MCS

  • Aug 2008 - Sep 2009

  * Responsible for all the development and coordination of the marketing plan of the largest TIM reseller in Brazil, with the objective of designing customized strategies for sales channel encompassing volume, price, distribution and tactical plan. * Identified regional and per-channel market opportunities across the line through research tools such as GFK and will structure tactical plan. * Coordinated events for sales force (conceptualization, operationalization, evaluation of proposals and service to the sponsors). * Partnered with manufacturers to leverage sales force incentive campaigns that resulted in a 10% increase in sales during the campaign period. Show less



Rai Comunicação

• Account Manager

  • Aug 2004 - Apr 2008



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Siemens

  • 2002 - 2003