Experience

Shadow Marketing Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Project Manager

  • Nov 2023 - Present



D.R. Horton

• United States
• Construction
• 700 & Above Employee

• Senior Marketing Coordinator

  • Apr 2021 - Jul 2023

  Midland - Odessa Area - Led the marketing operations, increasing by 140% YoY the sales to e-leads customers by enhancing the company's online visibility regionally. Achieved through comprehensive market research, skillful budget negotiations, and approval of the creative proposal for Display, SEO, and PPC campaigns. - Motivated +50 real estate agents by creating a partnership appreciation campaign and events that recognized their valuable contributions and fostered a stronger collaborative environment, resulting… Show more - Led the marketing operations, increasing by 140% YoY the sales to e-leads customers by enhancing the company's online visibility regionally. Achieved through comprehensive market research, skillful budget negotiations, and approval of the creative proposal for Display, SEO, and PPC campaigns. - Motivated +50 real estate agents by creating a partnership appreciation campaign and events that recognized their valuable contributions and fostered a stronger collaborative environment, resulting in increased engagement and enhanced teamwork. - Managed an annual budget of $200,000, optimizing resource allocation to ensure meeting financial targets. - Developed marketing materials for multi-channel campaigns and promotions, including design, content creation, social media management, email campaigns, and landing pages. Show less



Noetic Creative

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Account Manager

  • Apr 2020 - Mar 2021

  United States - Led rebranding projects, including creating new logos, websites and brand positioning for small to medium-sized companies. - Conducted market research and developed an analysis matrix to identify the strengths and weaknesses of websites, as well as the online positioning of customers. - Managed the creation of detailed timelines for projects, ensuring deadlines were met and resources were efficiently allocated. - Hired external suppliers and freelancers according to project demands… Show more - Led rebranding projects, including creating new logos, websites and brand positioning for small to medium-sized companies. - Conducted market research and developed an analysis matrix to identify the strengths and weaknesses of websites, as well as the online positioning of customers. - Managed the creation of detailed timelines for projects, ensuring deadlines were met and resources were efficiently allocated. - Hired external suppliers and freelancers according to project demands, including graphic designers, web designers, and copywriters, to ensure a diverse and specialized team aligned with each project's unique requirements. Show less



Prudential Financial

• United States
• Financial Services
• 700 & Above Employee

• Marketing Communications Supervisor

  • Apr 2015 - Jan 2019

  Brazil - Supervised a team of 6 analysts overseeing a diverse range of responsibilities, including digital projects (website, social media, reports, metrics), an in-house agency comprising designers and copywriters, branding initiatives, events, and sponsorships. - Led an enhancement initiative for the company's Brazilian website in close collaboration with the IT team, resulting in an initial surge of over 50% in website traffic within the first months of its launch compared to the previous… Show more - Supervised a team of 6 analysts overseeing a diverse range of responsibilities, including digital projects (website, social media, reports, metrics), an in-house agency comprising designers and copywriters, branding initiatives, events, and sponsorships. - Led an enhancement initiative for the company's Brazilian website in close collaboration with the IT team, resulting in an initial surge of over 50% in website traffic within the first months of its launch compared to the previous version. - Oversaw annual budget approval and financial control for the department, managing a $1M USD budget and ensuring strategic resource allocation and economic optimization. - Elevated communication and design team productivity by 20% weekly through implementing Agile methodology and using Trello, streamlining workflows, and ensuring timely material delivery, effectively minimizing backlog. Show less



Chevron

• United States
• Oil and Gas
• 700 & Above Employee

• Senior Marketing Communications Specialist

  • Mar 2012 - Mar 2013

  Brazil - Negotiated the sponsorship deal with one of the most prominent Brazilian soccer clubs, resulting in a remarkable $2.5 million ROI, a 28% increase in product sales, and garnering satisfaction from the executive team and involved clients. - Designed a sales promotion campaign that boosted distributor sales by 34% within the promotion period. - Conducted participation in industry trade shows by managing the company's booth and implementing brand activation strategies to optimize the impact… Show more - Negotiated the sponsorship deal with one of the most prominent Brazilian soccer clubs, resulting in a remarkable $2.5 million ROI, a 28% increase in product sales, and garnering satisfaction from the executive team and involved clients. - Designed a sales promotion campaign that boosted distributor sales by 34% within the promotion period. - Conducted participation in industry trade shows by managing the company's booth and implementing brand activation strategies to optimize the impact of the company's presence.

• Marketing Communications Specialist

  • Oct 2010 - Mar 2012

  Brazil - Executed in-person visits to distributors to strengthen relationships, evaluate strategies' implementation, and identify improvement opportunities. - Collaborated in defining innovative strategies, aiming to optimize the results and impact of marketing activities. - Developed customized marketing materials for distributors, improving product promotion at the point of sale and strengthening the brand image.



Lojas Leader

• Brazil
• Retail
• 700 & Above Employee

• Marketing Coordinator

  • Nov 2008 - Sep 2010

  *Lojas Leader: Retail Chain of Department Stores* - Coordinated a 4-person analyst team responsible for strategizing, implementing, and analyzing comprehensive marketing campaigns across multiple channels. - Managed a $10M annual budget with a focus on driving store sales through strategic marketing projects. - Facilitated an impressive 48% sales growth during a challenging period of decline within the retail industry by executing strategic initiatives, innovative marketing campaigns… Show more *Lojas Leader: Retail Chain of Department Stores* - Coordinated a 4-person analyst team responsible for strategizing, implementing, and analyzing comprehensive marketing campaigns across multiple channels. - Managed a $10M annual budget with a focus on driving store sales through strategic marketing projects. - Facilitated an impressive 48% sales growth during a challenging period of decline within the retail industry by executing strategic initiatives, innovative marketing campaigns, and targeted customer engagement efforts to drive substantial revenue increase.

• Senior Marketing Analyst

  • Oct 2007 - Nov 2008

  - Developed strategies to optimize the impact of campaigns, aligning them with business objectives and aiming to increase customer awareness and engagement. - Identified and implemented processes to improve the efficiency of marketing operations, aiming at meeting deadlines and quality of materials. - Supervised daily marketing campaigns for a large retail company, involving various channels such as TV commercials, newspaper ads, promotions, and point-of-sale materials.



Fiat

• Italy
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• Marketing Intern

  • 2004 - 2006