Thaís Passarella 🏳️🌈
Membro do Conselho Fiscal at ABA - Associação Brasileira de Anunciantes- Claim this Profile
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Bio
Benito Rossiti, MBA
Thais is an outstanding marketing leader! When I originally joined TecBan, she was in my indirect team, reporting to the Marketing Manager, who soon after left the company to move to a different country. From the very good interactions I had already had with Thais in a very short time, I knew that she was the right person to fill the vacancy, and she has taken off in her career since then, always due to her excellent merits. She has led the company´s external communications efforts since then, through a tremendous growth in business volumes, responsibilities and complexity. Her relentless pursuit of understanding consumer habits and meeting their needs has been of great value to the company. I am an admirer of Thais´s great work!
Antonio Carlos Teixeira de Mello
O que falar sobre uma das profissionais mais brilhantes a qual tive o prazer de conhecer e tenho de poder trabalhar junto na TecBan, onde suas qualidades transcendem o ser Thais Passarella, como expertise no quesito marcas e valores, agilidade e coeficiente emocional elevado para tomada de decisões, praticidade, plena visão comercial, capacidade cognitiva para soluções perante a assuntos estratégicos e críticos. Mas o mais importante e o ser humano que existe atrás dessa grande profissional a qual serve como espelho para vários profissionais(assim como eu) que tem esse privilegio de estar junto no crescimento de uma empresa.
Benito Rossiti, MBA
Thais is an outstanding marketing leader! When I originally joined TecBan, she was in my indirect team, reporting to the Marketing Manager, who soon after left the company to move to a different country. From the very good interactions I had already had with Thais in a very short time, I knew that she was the right person to fill the vacancy, and she has taken off in her career since then, always due to her excellent merits. She has led the company´s external communications efforts since then, through a tremendous growth in business volumes, responsibilities and complexity. Her relentless pursuit of understanding consumer habits and meeting their needs has been of great value to the company. I am an admirer of Thais´s great work!
Antonio Carlos Teixeira de Mello
O que falar sobre uma das profissionais mais brilhantes a qual tive o prazer de conhecer e tenho de poder trabalhar junto na TecBan, onde suas qualidades transcendem o ser Thais Passarella, como expertise no quesito marcas e valores, agilidade e coeficiente emocional elevado para tomada de decisões, praticidade, plena visão comercial, capacidade cognitiva para soluções perante a assuntos estratégicos e críticos. Mas o mais importante e o ser humano que existe atrás dessa grande profissional a qual serve como espelho para vários profissionais(assim como eu) que tem esse privilegio de estar junto no crescimento de uma empresa.
Benito Rossiti, MBA
Thais is an outstanding marketing leader! When I originally joined TecBan, she was in my indirect team, reporting to the Marketing Manager, who soon after left the company to move to a different country. From the very good interactions I had already had with Thais in a very short time, I knew that she was the right person to fill the vacancy, and she has taken off in her career since then, always due to her excellent merits. She has led the company´s external communications efforts since then, through a tremendous growth in business volumes, responsibilities and complexity. Her relentless pursuit of understanding consumer habits and meeting their needs has been of great value to the company. I am an admirer of Thais´s great work!
Antonio Carlos Teixeira de Mello
O que falar sobre uma das profissionais mais brilhantes a qual tive o prazer de conhecer e tenho de poder trabalhar junto na TecBan, onde suas qualidades transcendem o ser Thais Passarella, como expertise no quesito marcas e valores, agilidade e coeficiente emocional elevado para tomada de decisões, praticidade, plena visão comercial, capacidade cognitiva para soluções perante a assuntos estratégicos e críticos. Mas o mais importante e o ser humano que existe atrás dessa grande profissional a qual serve como espelho para vários profissionais(assim como eu) que tem esse privilegio de estar junto no crescimento de uma empresa.
Benito Rossiti, MBA
Thais is an outstanding marketing leader! When I originally joined TecBan, she was in my indirect team, reporting to the Marketing Manager, who soon after left the company to move to a different country. From the very good interactions I had already had with Thais in a very short time, I knew that she was the right person to fill the vacancy, and she has taken off in her career since then, always due to her excellent merits. She has led the company´s external communications efforts since then, through a tremendous growth in business volumes, responsibilities and complexity. Her relentless pursuit of understanding consumer habits and meeting their needs has been of great value to the company. I am an admirer of Thais´s great work!
Antonio Carlos Teixeira de Mello
O que falar sobre uma das profissionais mais brilhantes a qual tive o prazer de conhecer e tenho de poder trabalhar junto na TecBan, onde suas qualidades transcendem o ser Thais Passarella, como expertise no quesito marcas e valores, agilidade e coeficiente emocional elevado para tomada de decisões, praticidade, plena visão comercial, capacidade cognitiva para soluções perante a assuntos estratégicos e críticos. Mas o mais importante e o ser humano que existe atrás dessa grande profissional a qual serve como espelho para vários profissionais(assim como eu) que tem esse privilegio de estar junto no crescimento de uma empresa.
Credentials
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DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
Columbia Business SchoolSep, 2020- Nov, 2024
Experience
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ABA - Associação Brasileira de Anunciantes
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Brazil
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Advertising Services
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1 - 100 Employee
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Membro do Conselho Fiscal
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Apr 2022 - Present
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Aberje
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Brazil
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Public Relations and Communications Services
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1 - 100 Employee
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Colunista
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Mar 2022 - Present
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TecBan
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Brazil
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Financial Services
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700 & Above Employee
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Feb 2021 - Present
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Apr 2019 - Feb 2021
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Apr 2017 - Apr 2019
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May 2012 - Apr 2017
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May 2010 - Apr 2012
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Feb 2008 - Apr 2010
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Dec 2005 - Jan 2008
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Mídia Banco24Horas
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Brazil
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Advertising Services
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1 - 100 Employee
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Head Mídia Banco24Horas
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May 2019 - Present
Criadora e gestora geral do Mídia Banco24Horas, veículo DOOH presente em mais de 150 cidades do Brasil. Criadora e gestora geral do Mídia Banco24Horas, veículo DOOH presente em mais de 150 cidades do Brasil.
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Founder
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2011 - Present
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TIM Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Marketing Specialist
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Apr 2002 - Dec 2005
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Claro Brasil
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Brazil
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Telecommunications
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700 & Above Employee
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Jun 2000 - Apr 2002
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2000 - 2002
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Education
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Fundação Getulio Vargas
Pós MBA em Inteligência Empresarial, Inteligência Empresarial -
Reuters
CMO Summit, Brand Marketing & Digital -
Insper
Capacitação em Branding, Especializacao em Branding -
Fundação Getulio Vargas
In company em Banking, Gestão -
FIA Business School
MBA - Master Business Administration, Marketing -
ESPM Escola Superior de Propaganda e Marketing
Graduation, Administração de Empresas