Thai Khuong Lam
Senior Account Executive at CHUO SENKO VN- Claim this Profile
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English Full professional proficiency
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Bio
Experience
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CHUO SENKO VN
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Mar 2014 - Present
- Key account handling: Honda Vietnam (motorcycle & automobile), UIP (Evervon brand), Nissan Vietnam - Involve in brainstorming, planning communication strategy then cascade to event concept, digital platform and prepare material presentation for pitching project - Support to conduct the research to take insights for event activities - Manage and supervise event agencies to run activities (Branding campaign - Honda BeU events, New product launching event – Honda City2014 ) - Cooperate with production house to conduct TVCs (Honda City 2014, Honda eSP campaign, Evervon re- launching, Nissan NV350 Urvan) catalogue and key visual shooting - Be responsible for all financial activity included preparing contract cost estimate, issuing red invoice and all related post-check both client and supplier sides - Compiled and updated accurate reports, project timeline, WIP and post-project evaluation subsequent to each client interface - Key contact to liaison a multitude of functions (i.e. traffic, creative, production, supplier, finance) in order to deliver jobs effectively, accurately to client’s brief and timely as plan Show less
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Grey Group
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Oct 2012 - Feb 2014
- Key account handling: BAT Vietnam brands (Craven A, VFM, White Horse), General Motor - Vietnam 2013 motor show, Coca-Cola Samurai Manhunt 2012 - Assisted Senior Account Manager in the planning and execution of projects by effectively following up all the work-in-progress, and ensuring that all work related meet required standard as outlined in client’s briefs. - Conducted market visit to update (both consumer and competitor perspectives), and prepare reports for direct managers, and client. - Identified possible issues during project implementation to provide prompt yet precise solutions beforehand. - Coordinated with client and event agency in venue site check, PG training, POSM preparation and installation to ensure event execution as plan and report conduction. - Key contact to corporate with client on receiving campaign brief, negotiating timeline upon on agency workload capability, responding to requests and solving issues. Show less
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Education
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International RMIT Vietnam
Bachelor of Commerce (B.Com.), Entrepreneurship/Entrepreneurial Studies -
RMIT International University - HCMC
Bachelor of Commerce, Entrepreneurship/Entrepreneurial Studies