Experience

It's Our Pleasure Hospitality Group, LLC.
• United States
• Hospitality
• 1 - 100 Employee
• Director of marketing

  • May 2023 - Present

Self-employed
• Real Estate
• 1 - 100 Employee
• Consultant

  • Mar 2017 - Present


The Halal Guys Inc.

• United States
• Restaurants
• 100 - 200 Employee

• Digital Marketing Manager

  • Feb 2022 - Apr 2023

  Responsible for increasing the awareness of THG brand online through offer creation and storytelling. In addition to leveraging strategic partnerships and analytics to strategize market tests and scale ad campaigns. Determine the creative direction and develop digital assets for media campaigns to reach intended KPIs. Responsible for increasing the awareness of THG brand online through offer creation and storytelling. In addition to leveraging strategic partnerships and analytics to strategize market tests and scale ad campaigns. Determine the creative direction and develop digital assets for media campaigns to reach intended KPIs.



loanDepot

• United States
• Financial Services
• 700 & Above Employee

• Marketing Support Specialist NYC Region

  • Feb 2020 - Feb 2022

  Head of digital marketing and content creation for NY astoria branch. Managed email outreach and customer retention, wrote copy, filmed, edited and produced both static and video content for social media marketing, webinars, and storytelling. Managed modest budget ad spend they resulting in a minimum of 100 leads per month. Head of digital marketing and content creation for NY astoria branch. Managed email outreach and customer retention, wrote copy, filmed, edited and produced both static and video content for social media marketing, webinars, and storytelling. Managed modest budget ad spend they resulting in a minimum of 100 leads per month.



Choice Elementals

• Managing Member

  • 2014 - Mar 2017

  Cultivate, manage, and maintain manufacturer relationship and develop sales and affiliate relationships to promote and sell Spartagen XT, an herbal-based nutritional supplement for men. Create and generate back-end content that drives revenue. ►Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books, audio podcasts, and video series – high conversion marketing content available to consumers. ►Led brand management… Show more Cultivate, manage, and maintain manufacturer relationship and develop sales and affiliate relationships to promote and sell Spartagen XT, an herbal-based nutritional supplement for men. Create and generate back-end content that drives revenue. ►Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books, audio podcasts, and video series – high conversion marketing content available to consumers. ►Led brand management initiatives and promoted innovation by partnering cross-functionally to ensure marketing was viewed as indispensable resource to achieving financial outcomes. Led customer targeting strategies. ►Led strategic planning, business, and product development. Introduced strategies to engage existing and potential customers with compelling website content and products focused on optimizing health for male customers. Show less Cultivate, manage, and maintain manufacturer relationship and develop sales and affiliate relationships to promote and sell Spartagen XT, an herbal-based nutritional supplement for men. Create and generate back-end content that drives revenue. ►Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books, audio podcasts, and video series – high conversion marketing content available to consumers. ►Led brand management… Show more Cultivate, manage, and maintain manufacturer relationship and develop sales and affiliate relationships to promote and sell Spartagen XT, an herbal-based nutritional supplement for men. Create and generate back-end content that drives revenue. ►Conceptualized, developed, and executed compelling marketing materials, including web commercials and digital e-books, audio podcasts, and video series – high conversion marketing content available to consumers. ►Led brand management initiatives and promoted innovation by partnering cross-functionally to ensure marketing was viewed as indispensable resource to achieving financial outcomes. Led customer targeting strategies. ►Led strategic planning, business, and product development. Introduced strategies to engage existing and potential customers with compelling website content and products focused on optimizing health for male customers. Show less



Altare Publishing

• United States
• Advertising Services

• Marketing Executive (2014-2017)

  • 2009 - 2017

  Spearheaded creation of products and content sold online, which included testing to determine effectiveness. Drafted and produced commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30. ►Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of Pandora’s Box, as well as other relationship-based and self-help improvement products. ►Championed development of new… Show more Spearheaded creation of products and content sold online, which included testing to determine effectiveness. Drafted and produced commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30. ►Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of Pandora’s Box, as well as other relationship-based and self-help improvement products. ►Championed development of new offers and projects to sell online. Created ‘Erect on Demand’ product. Developed structure and outline for book to accompany product. ►Balanced effective action, commitment to excellence, initiative, and focus on work quality to achieve significant and sustained sales of Pandora’s Box, an online dating advice system for men. Additional roles: Product Development (2013-2017); Chargebacks & Support (2009-2017) Show less Spearheaded creation of products and content sold online, which included testing to determine effectiveness. Drafted and produced commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30. ►Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of Pandora’s Box, as well as other relationship-based and self-help improvement products. ►Championed development of new… Show more Spearheaded creation of products and content sold online, which included testing to determine effectiveness. Drafted and produced commercials and partnered with affiliates to increase traffic. Directed and led professional efforts of team of 30. ►Produced content that generated $1M in monthly sales, which included built-in auto-renew for monthly subscription of Pandora’s Box, as well as other relationship-based and self-help improvement products. ►Championed development of new offers and projects to sell online. Created ‘Erect on Demand’ product. Developed structure and outline for book to accompany product. ►Balanced effective action, commitment to excellence, initiative, and focus on work quality to achieve significant and sustained sales of Pandora’s Box, an online dating advice system for men. Additional roles: Product Development (2013-2017); Chargebacks & Support (2009-2017) Show less



AmeriMerchant

• Funding Specialist

  • 2007 - 2008

  Contacted leads, solicited business, and structured deals on behalf of this company that offers merchant cash advances secured by a client’s future credit card sales. Contacted leads, solicited business, and structured deals on behalf of this company that offers merchant cash advances secured by a client’s future credit card sales.


Chase Home Finance
• United States
• Banking
• 1 - 100 Employee
• Account Executive

  • 2007 - 2007

Ameritrust Mortgage Bankers
• United States
• Financial Services
• Sales Manager

  • 2006 - 2007

Argo Financial Group
• Sales Manager

  • 2004 - 2005