Senior Specialist, Rider Experience & Market Insights

• Oct 2023 - Present

Product Data Analyst

• Jul 2022 - Oct 2023

Responsible to provide deep dive analysis on multiple A/B experiments within Menu and Culinary tribes. Also for providing data driven insights and recommendations on product features and google analytics events. Responsible to provide deep dive analysis on multiple A/B experiments within Menu and Culinary tribes. Also for providing data driven insights and recommendations on product features and google analytics events.

Consumer Data Insights Specialist

• May 2021 - Jun 2022

Boticario is one of the 15 biggest beauty companies in the world. I am responsible for the monitoring of our Customer Database, by analysis our customer’s behaviour and tracking patterns, using Google BigQuery, Python and DataStudio. Responsible for monitoring transaction KPIs, like: frequency, spending, churn by brand, channel, category, and demographics. Responsible for the main OKR when it comes to consumer: total number of active clients. Proposition of customer’s database… Show more Boticario is one of the 15 biggest beauty companies in the world. I am responsible for the monitoring of our Customer Database, by analysis our customer’s behaviour and tracking patterns, using Google BigQuery, Python and DataStudio. Responsible for monitoring transaction KPIs, like: frequency, spending, churn by brand, channel, category, and demographics. Responsible for the main OKR when it comes to consumer: total number of active clients. Proposition of customer’s database segmentation and strategies related to the identified segments for both CRM and other business areas. Creation of reports and dashboards, to give visibility on our customer database for both leadership and stakeholders. Show less Boticario is one of the 15 biggest beauty companies in the world. I am responsible for the monitoring of our Customer Database, by analysis our customer’s behaviour and tracking patterns, using Google BigQuery, Python and DataStudio. Responsible for monitoring transaction KPIs, like: frequency, spending, churn by brand, channel, category, and demographics. Responsible for the main OKR when it comes to consumer: total number of active clients. Proposition of customer’s database… Show more Boticario is one of the 15 biggest beauty companies in the world. I am responsible for the monitoring of our Customer Database, by analysis our customer’s behaviour and tracking patterns, using Google BigQuery, Python and DataStudio. Responsible for monitoring transaction KPIs, like: frequency, spending, churn by brand, channel, category, and demographics. Responsible for the main OKR when it comes to consumer: total number of active clients. Proposition of customer’s database segmentation and strategies related to the identified segments for both CRM and other business areas. Creation of reports and dashboards, to give visibility on our customer database for both leadership and stakeholders. Show less

Global Analytics Lead

• May 2019 - Apr 2021

I was responsible for building up analysis that would give stakeholders the visibility on our end-user’s experience, like our CX index for each service, NPS, and technology adoption rates. I did that mostly by doing deep-dive data analysis, creating and investigating hypothesis, A/B testing on solutions, proposition of action plans, and building dashboards. I started the IT Analytics analysis alone and ended up with a 8 people team with mixed skills (data scientists, BI analysts and data… Show more I was responsible for building up analysis that would give stakeholders the visibility on our end-user’s experience, like our CX index for each service, NPS, and technology adoption rates. I did that mostly by doing deep-dive data analysis, creating and investigating hypothesis, A/B testing on solutions, proposition of action plans, and building dashboards. I started the IT Analytics analysis alone and ended up with a 8 people team with mixed skills (data scientists, BI analysts and data engineers). My squad was on Agile methodology, and we were able to quickly identify the issues and test solutions. My main two achievements were: to set up the monitoring of NPS and end-user services experience and the use of Microsoft Graph API data to calculate technology adoption in all countries. That last one was key during the COVID-19 period, were we were able to increase adoption on “working from home” technologies up to 80% when comparing Jan-May/2020. We used the data to segment our employees and propose personalized training solutions, in partnership with Microsoft, Avanade and Accenture. Show less I was responsible for building up analysis that would give stakeholders the visibility on our end-user’s experience, like our CX index for each service, NPS, and technology adoption rates. I did that mostly by doing deep-dive data analysis, creating and investigating hypothesis, A/B testing on solutions, proposition of action plans, and building dashboards. I started the IT Analytics analysis alone and ended up with a 8 people team with mixed skills (data scientists, BI analysts and data… Show more I was responsible for building up analysis that would give stakeholders the visibility on our end-user’s experience, like our CX index for each service, NPS, and technology adoption rates. I did that mostly by doing deep-dive data analysis, creating and investigating hypothesis, A/B testing on solutions, proposition of action plans, and building dashboards. I started the IT Analytics analysis alone and ended up with a 8 people team with mixed skills (data scientists, BI analysts and data engineers). My squad was on Agile methodology, and we were able to quickly identify the issues and test solutions. My main two achievements were: to set up the monitoring of NPS and end-user services experience and the use of Microsoft Graph API data to calculate technology adoption in all countries. That last one was key during the COVID-19 period, were we were able to increase adoption on “working from home” technologies up to 80% when comparing Jan-May/2020. We used the data to segment our employees and propose personalized training solutions, in partnership with Microsoft, Avanade and Accenture. Show less

Trainee

• Jan 2018 - Apr 2019

Trainee at Cost Analytics. Responsible for generating, analyzing and providing recommendations on product and supplier management for the Commercial Area. Trainee in Market Intelligence. Creation of analysis on market share, market reactions, price and promotion; in addition, provide information and analysis from Nielsen, GFK and Shopping Brazil. Trainee in Strategic Planning. Part of the Transformation Team (CTO) for the turnaround effort in the company. Responsible for generating… Show more Trainee at Cost Analytics. Responsible for generating, analyzing and providing recommendations on product and supplier management for the Commercial Area. Trainee in Market Intelligence. Creation of analysis on market share, market reactions, price and promotion; in addition, provide information and analysis from Nielsen, GFK and Shopping Brazil. Trainee in Strategic Planning. Part of the Transformation Team (CTO) for the turnaround effort in the company. Responsible for generating business case analysis for high management on demand, assisting in data-based decisions. Main two projects developed where: creation of an algorithm that could provide what were the 500 products each of our stores should have, by combining internal data, market data and geolocation data. And I also combined those type of data to provide a dashboard where the leadership could see potential revenue if they set up a gas station in certain areas. Show less Trainee at Cost Analytics. Responsible for generating, analyzing and providing recommendations on product and supplier management for the Commercial Area. Trainee in Market Intelligence. Creation of analysis on market share, market reactions, price and promotion; in addition, provide information and analysis from Nielsen, GFK and Shopping Brazil. Trainee in Strategic Planning. Part of the Transformation Team (CTO) for the turnaround effort in the company. Responsible for generating… Show more Trainee at Cost Analytics. Responsible for generating, analyzing and providing recommendations on product and supplier management for the Commercial Area. Trainee in Market Intelligence. Creation of analysis on market share, market reactions, price and promotion; in addition, provide information and analysis from Nielsen, GFK and Shopping Brazil. Trainee in Strategic Planning. Part of the Transformation Team (CTO) for the turnaround effort in the company. Responsible for generating business case analysis for high management on demand, assisting in data-based decisions. Main two projects developed where: creation of an algorithm that could provide what were the 500 products each of our stores should have, by combining internal data, market data and geolocation data. And I also combined those type of data to provide a dashboard where the leadership could see potential revenue if they set up a gas station in certain areas. Show less

KPI Business Analyst

• Feb 2016 - Jan 2018

Responsible for the end-to-end process on commercial and operational KPI for a consulting unit. From mapping the business needs, definition of the KPI, calculating it, monitoring it and reporting it to the Board of Directors. Creation of dashboards in Excel and later in Tableau. Responsible for the end-to-end process on commercial and operational KPI for a consulting unit. From mapping the business needs, definition of the KPI, calculating it, monitoring it and reporting it to the Board of Directors. Creation of dashboards in Excel and later in Tableau.

Trainee

• Jul 2015 - Feb 2016

Consultant for FSO (Financial Services Office), process mapping, systems blueprint and agile methodologies for continuous improvement. Consultant for FSO (Financial Services Office), process mapping, systems blueprint and agile methodologies for continuous improvement.