Experience

Henry's

• Canada
• Retail
• 200 - 300 Employee

• Social Media Manager & Content Producer

  • Jan 2020 - Present

  Strategize and deploy marketing campaigns to reach new customers and promote brand awareness.- Develop long-term strategies on growing digital footprint and reaching new target audiences.- Manage all social media channels for company and be the face of the brand.- Connect with new creators regularly and produce new pieces of engaging content either recorded or live.- Continue to manage brand consistency and tone with a “one sight, one sound” approach for all created customer facing content marketing.- Develop social media calendars that look to engage our followers in a more authentic manner and contain much more original content.- Evaluate social analytics and KPIs to ensure healthy ROI for projects and campaigns.- Partner with the marketing team, cross-functional groups, and vendors to create new and innovative social content.- Continue to maintain strong knowledge of the social media landscape and the “creator” community.



The Risky Fox Media Group

• Founder

  • Oct 2017 - Present

  An online media group dedicated to Creativity Shared.- Develop an audience entirely through organic marketing that we can empower to create content.- Created and marketing four unique properties (core YouTube channel + 3 Podcasts) aimed at varying niche demographics that are entirely free to experience.- Leveraging content creation skillset and catalog to network with industry experts all over the world, such as photographers, neuroscientists, Olympians, and more, to create more content for the brand and give value to our audience.- Maximize project management experience and 360 marketing strategies to continue organic growth and keep our content readily available across many major distributors (Apple, Google, Spotify, and more).



Bokeh Blink

• Founder and Creative Lead

  • Apr 2012 - Present

  What started as a hobby, has grown into a business that focuses on capturing content for events and commercial clients, freelancing for large-scale functions, and never-ending passion for refining our portfolio.For advertisers and promoters who need impactful imagery to communicate their message, Bokeh Blink is a commercial and event photography group that provides a reliable experience with powerful results. Unlike other photographers in this niche, our key difference is to truly understand our partners and convey that understanding through our creations.Based out of Toronto, Bokeh Blink strives to not only make great images, but maximize various distribution channels to foster social excitement. The arrival of each shoot is preceded by countless hours of preparation and scouting. However, this comes with the appreciation to expect the unexpected. As seen through our photography, we aim to freeze moments of spontaneity for the consumption of creative eyeballs.