Tetske van Loon

Head of Marketing at We Are Eves
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Contact Information
us****@****om
(386) 825-5501
Location
NL
Languages
  • French Professional working proficiency
  • Engels Full professional proficiency
  • Spaans Elementary proficiency
  • Duits Elementary proficiency
  • Nederlands Native or bilingual proficiency
Skills

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Michelle Van Os

Ik heb de afgelopen jaren met heel veel plezier met Tetske gewerkt. Als marketing manager bij Helpling werd ze behoorlijk in het diepe gegooid, maar ze heeft alle uitdagingen en kansen aangegrepen. Ze werkt zelfstandig, stelt haar eigen doelen, communiceert helder en is een echte doorzetter. Ze werkt doelgericht en ze laat zich ook bij tegenslag niet snel uit het veld slaan. Ze is nieuwsgierig, altijd bezig met verbetering en staat daarnaast ook open voor feedback van anderen. Ze heeft veel projecten vanaf scratch opgezet en onze marketing met veel experimenteren naar een hoger niveau gebracht!

Lisa Alison Muller

Tetske is een hele fijne manager. Ten eerste is er duidelijke en snelle communicatie, dit zorgt voor een zeer efficiënte manier van werken. Ten tweede zijn de deadlines die Tetske opstelt haalbaar en realistisch, hierdoor is er voldoende tijd om te werken aan projecten, waardoor het beste resultaat behaald kan worden. Ten derde is er altijd ruimte voor vragen indien eventuele werkzaamheden onduidelijk zijn. Tetske weet waar ze het over heeft en op welke manier ze haar doel wil bereiken, altijd doelgericht en hands-on aan de slag! Daarnaast is Tetske enorm behulpzaam, geduldig en begripvol, ik ben dankbaar voor de werkervaring met Tetske als mijn manager. Dankzij Tetske heb ik ontzettend veel geleerd, waarbij ze me de ruimte en het vertrouwen bood om zelfstandig aan de slag te gaan met projecten.

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Credentials

  • Academic IELTS
    IELTS Official
  • Certificate VWO Mathematics A
    Boswell-Bèta

Experience

  • We Are Eves
    • Netherlands
    • Internet Publishing
    • 1 - 100 Employee
    • Head of Marketing
      • Oct 2022 - Present

      Together with my team I will be driving customer acquisition and retention, combining performance, product & brand marketing to deliver fast, sustainable growth in NL, UK, BE, FR and DE. Together with my team I will be driving customer acquisition and retention, combining performance, product & brand marketing to deliver fast, sustainable growth in NL, UK, BE, FR and DE.

  • Crisp
    • Netherlands
    • Retail Groceries
    • 200 - 300 Employee
    • Manager Marketing Campaigns
      • Mar 2022 - Oct 2022

      1) Leadership role:Coach and lead the campaign team NL. Build an international campaign structure, hire a cross-border campaign team.2) In charge of Marketing:Responsible for the commercial marketing campaigns.Kpi’s/Targets: driving revenue, increasing AOV and Order frequency.3) Cross-Marketing role:Central role within Crisp and point of contact for internal stakeholders (Brand, Product, Analytics, Commerce)

    • Manager Marketing
      • Jan 2021 - Mar 2022

      1) Leadership role:Coach and lead a team responsible for growth, campaigns, events and partnerships2) In charge of Marketing:Responsible for the marketing mix (channel owner except owned channels), marketing campaigns, marketing calendar and budget owner.Kpi’s/Targets: Driving: growth, revenue, acquisition, and retention3) Cross-Marketing role:Central role within Crisp and point of contact for internal stakeholders (Brand, Product, Analytics, Commerce)(Direct report to CEO and founder during maternity leave Marketing Director) Show less

  • Helpling
    • Germany
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Manager marketing & partnerships
      • Dec 2018 - Feb 2021

      All-round marketing role where I was responsible for: - Developing and leading the Dutch marketing business case and define a KPI driven growth strategy and planning including the channel mix, performance optimization and spending targets per channel. The channels include; SEA, SEO, Social media, Influencers, Podcast, Radio, Affiliate, Offline (OOH), product placement and events. (increased SEO DA to 41) - Leading the Dutch marketing team. - Deploying A/B testing for channels and marketing activities including content optimization and landing pages. - Partnering with global teams in Performance Marketing, CRM, Design/Graphics, Brand and SEO ensuring support on marketing activities. - Leading partnerships with partners that can vary from strategical long term partnerships with multinationals to short term barter deals with start-ups. (did set up strategical partnership with Ecopods by selling private label cleaning products to new and existing customers at the platform) - Building the Helpling brand in the Netherlands delivering insights based on marketing campaigns across channels focusing on both performance and brand building KPIs. - Contributing to global growth (virtual team) to grow the customer base by deploying CRO initiatives. - Performing local brand awareness study and implementing marketing assets based on the results of the position in the marketing funnel. - Creating personas and designing an effective customer journey by segmenting audiences and applying touchpoint marketing. Show less

  • Lidl Nederland
    • Netherlands
    • Retail
    • 700 & Above Employee
    • E-commerce | CRM
      • Apr 2018 - Dec 2018

      Temporary fulfilled the vacancy of Junior Product Manager (food) E-commerce- Took over analytical and operational tasks related to assortment, content, pricing, promotions and marketing. - Furthermore, I mapped the operational (end to end) processes for the e-commerce department Bedsides, I have set up with others a CRM team in order to launch a CRM tool (rollout countrywide) that will function as loyalty program and marketing/communication tool towards customers. (Part of International Management Traineeship) Show less

    • Business Consultant (IT)
      • Oct 2017 - Apr 2018

      Part of the IT business consulting departement to bridge the gap between Business and IT. I have been Project Manager of various projects such as the Self Check Out concept for Lidl NL that has been rolled out countrywide. (Part of International Management Traineeship)

  • KLM
    • United Arab Emirates
    • International Trade and Development
    • 1 - 100 Employee
    • Product & Pricing
      • Apr 2016 - Jul 2016

      In between of 2 studies I gained some work experience during this voluntary internship. I participated in the product and pricing department for KLM the Netherlands. I worked on several projects related to business development in order to increase the marketshare in the border-areas of the Netherlands. In between of 2 studies I gained some work experience during this voluntary internship. I participated in the product and pricing department for KLM the Netherlands. I worked on several projects related to business development in order to increase the marketshare in the border-areas of the Netherlands.

  • St. Regis Hotels & Resorts
    • United States
    • Hospitality
    • 700 & Above Employee
    • Rooms Division Management
      • Sep 2015 - Mar 2016

      As part of the program of the Hotel Management School I conducted a six-months internship in the pre-opening stage of the first St. Regis hotel in Dubai. This internship was mainly focussed on the development of managerial skills, I could work on several projects in order to develop processes as can be seen in the attached letter of recommendation. As part of the program of the Hotel Management School I conducted a six-months internship in the pre-opening stage of the first St. Regis hotel in Dubai. This internship was mainly focussed on the development of managerial skills, I could work on several projects in order to develop processes as can be seen in the attached letter of recommendation.

  • Student Association Amphitryon
    • Netherlands
    • Hospitality
    • 1 - 100 Employee
    • Chairman Of The Executive Board
      • Sep 2014 - Sep 2015

      Full time board year as Chairman for student association Amphitryon. Together with 7 other board members we were responsible for the operation of the association with its own club bar, the organized events and 1000 members/8000 alumni during 12 months. Furthermore, we developed strategical concepts for the future and implemented them where possible. Full time board year as Chairman for student association Amphitryon. Together with 7 other board members we were responsible for the operation of the association with its own club bar, the organized events and 1000 members/8000 alumni during 12 months. Furthermore, we developed strategical concepts for the future and implemented them where possible.

    • Various activities
      • 2011 - 2014

      During my studies in Maastricht I undertook several activities for the Student Association. All these activities were besides my full time study program. I undertook the following: • 2012 - Member of the Club bar-committee for 6 months (together with 14 others, operational responsible for club bar with a yearly turnover of €250.000.) • 2013 - Member of committee organizing a 3-day sports event for 600 students (together with 4 others, responsible for communication, the ordering and delivery, the after sales of the suppliers and electricity plan) • 2014 - Participated in charity bicycle-event Alpe d’HuZes in 2014, where I climbed four times the Alpe d’Huez and collected approximately €20.000,- with Team SV Amphitryon. Show less

  • The Langham Hotels and Resorts
    • Management Trainee
      • Aug 2012 - Jan 2013

      Main responsibilities; - to oversee the hotels entire arrival experience with reference to enchanting the guest’s experience and getting to know the guests. - to engage guests and to ensure their stay at the hotel is comfortable and creates lasting memories. - responsibe for the VIP guests, members & returning guests before, after and during their stay. - optimising CRM processes Main responsibilities; - to oversee the hotels entire arrival experience with reference to enchanting the guest’s experience and getting to know the guests. - to engage guests and to ensure their stay at the hotel is comfortable and creates lasting memories. - responsibe for the VIP guests, members & returning guests before, after and during their stay. - optimising CRM processes

Education

  • TIAS School for Business and Society
    International Master of science (MSc), Business Analytics in Business Administration
    2016 - 2017
  • Hotel Management School Maastricht
    Bachelor's degree, Business administration
    2011 - 2016
  • Leeds Beckett University
    8.5
    2013 - 2013
  • Meridiaan college, het Nieuwe Eemland
    Economics & Society
    2005 - 2010

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