Ph.D. Tetiana Ruban
Chief Executive Officer at Nerd agency- Claim this Profile
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English Professional working proficiency
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French Limited working proficiency
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Ukrainian Native or bilingual proficiency
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Experience
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Nerd agency
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Colombia
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer
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Aug 2020 - Present
We are a brand licensing agency from Ukraine. We operate internationally with a focus on CEE.Open for partnership with brand owners. Looking for companies, interested in launching licensed products or promotions. We represent the following brands:MAVKA. THE FOREST SONG - animated movie 2023, core target kids 4-14 y.o.ROBOCAR POLI - animated series, core target kids 2-6 y.o.BRAVE BUNNIES - animated series, core target kids 2-5 y.o.MINI TOWN - animated series, core target kids 2-5 y.o.BACK TO BASICS - heritage brand based on Ukrainian folk costumesCALL ME UKRAINE - a charity brand to support UkraineWe have cases in apparel, jewelry, foods and beverages, stationery, publishing, toys, vitamins, DTR, and loyalty campaigns.
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Marketing GYM
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Ukraine
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Advertising Services
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Founder
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Jun 2018 - Present
Marketing GYM is an agency of strategic marketing and marketing consulting. The mission of Marketing GYM is to make your customers happy and your business profitable. We connect value and profit.Services:- marketing strategy development (our clients are Exellio, Dinbo, Future Food, Vivendi etc)- support of marketing strategy implementation- performance of marketing projects of our clients- graphic design- marketing consulting (some of our clients are Pio Group Software, Exellio, Read Area, Totum, Zhyznelyub, Dinbo)
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Art Nation
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India
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Artists and Writers
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CMO
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Jan 2016 - Jun 2019
Art Nation (UDC Licensing Agency) during that period provided licensing of brands Viacom Nickelodeon (Paw Patrol, Sponge Bob Square Pants, TMNT, Shommer and Shine, MTV, South Park etc), Emoji, GAPCHINSKA, Goose, Pets Rock, 44 cats, Prima Maria, Kossaks and some other properties. Responsibilities: -Gathering, leading, and coaching of a marketing team. -Providing marketing in the following dimensions: 1.Marketing of the agencya. Unified marketing strategy of the agencyb. Budgetingc. Development of the offersd. Agency communication with right holders: -positioning of the agency in the international licensing market;-tailored presentations and strategies for new right holders;-relationships with existing rights holders;e. Agency communication with potential and current clients:-promotion of brand licensing tools in Ukraine (public speeches, business media etc)-agency positioning in the Ukrainian brand licensing market-pitching of new licensees (tailored proposals, negotiations)-customer experience management 2. 360 support of current licensees and licensing products-product development and approval -management of design services-creative concepts development-launch support-promotion of licensed products including cross-promotions of different manufacturers` products with the same property or products of one manufacturer with different properties.3. Marketing of licensed brandsa. market research, brand health trackingb.marketing strategies and marketing plans for licensing brandsc. budgeting of marketing support for each propertyd. brand health management including promotional campaigns
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Концерн Хлібпром
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Ukraine
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Food and Beverage Manufacturing
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1 - 100 Employee
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Marketing head of confectionery division
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Aug 2014 - Jan 2016
I led the confectionery division of the company. I was in charge of product development, pricing, and advertising. My KPI was the gross marginal profit of the confectionery category, therefore, I controlled the product costs and sales volume. Calculated and changed prices. Ran promotions. Managed the team of 3 people.
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Brand manager TM Bandinelli
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Oct 2013 - Aug 2014
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MHP SE
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Food Production
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700 & Above Employee
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Marketing specialist of poultry division (TM Nasha Ryaba, TM Qualiko, TM Ukrainian Chicken)
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Jul 2012 - Oct 2013
- Running marketing projects of ТМ ‘Nasha Ryaba’ in Ukraine.- Management of export brands TM ‘Qualiko’, and TM ‘Ukrainian chicken’. - Running marketing projects of ТМ ‘Nasha Ryaba’ in Ukraine.- Management of export brands TM ‘Qualiko’, and TM ‘Ukrainian chicken’.
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Global Business Network S.A.
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Costa Rica
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Market Research
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1 - 100 Employee
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Marketing analyst, SMM manager
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Feb 2011 - Jul 2012
- Management of communication and sales via LinkedIn;- Foreign markets analysis and preparation of researches for clients. - Management of communication and sales via LinkedIn;- Foreign markets analysis and preparation of researches for clients.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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member
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Nov 2011 - Jun 2012
project management project management
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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CBD trainee
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2012 - 2012
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Star Master
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Brazil
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Retail
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1 - 100 Employee
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translator
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Jul 2011 - Nov 2011
films translation from En and Fr into Ukrainian films translation from En and Fr into Ukrainian
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Education
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Kyiv National Economics University
Doctor of Philosophy - Ph.D., WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS -
Kyiv National Economics University
Master's degree, international marketing, international trade -
Kyiv National Economics University
Bachelor's degree, International Economics