Tessla Goodwin

iHeartRaves Brand Manager at EmazingGroup - EmazingLights & iHeartRaves & INTO THE AM
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • iHeartRaves Brand Manager
      • Jul 2021 - Present

    • iHeartRaves Brand Content Strategist
      • Nov 2019 - Jul 2021

      - Choose and edit all content for Instagram- Manage Social Media Coordinator who posts content for all channels (Instagram, Facebook ,Twitter, Tik Tok)- Track all metrics & action improvements based on data - Manage overall brand strategy for social channels- Manage over 250 influencers- Directly work with Brand Manger on email campaigns and sales calendar- Run Gleam giveaways- Write relevant blogs- Showcase & champion diversity & inclusivity through influencer relationships, social media aesthetic & company-wide education - Email & product description copy Show less

    • iHeartRaves Marketing Coordinator
      • Nov 2017 - Nov 2019

      - Collected, edited and posted content for all social channels including Instagram, Twitter, Facebook and Snapchat- Wrote creative, relevant, on-brand captions for all social posts - Created product & collection names as well as wrote product descriptions- Assisted with email copy- Worked with Brand Manager to create social campaigns that would resonate with our audience- Managed relationships with over 150 influencers- Captured on-site social content and contributed to live takeovers at 10 festivals per year- Assisted with festival partnerships and sponsorship- Managed influencer relationships and photo/video content at festivals Show less

  • Fenclaw & Faund
    • Los Angeles Metropolitan Area
    • Co-Founder
      • Nov 2019 - Present

      Infusing fantasy into everyday style. Each fashion collection is accompanied by a short story. Infusing fantasy into everyday style. Each fashion collection is accompanied by a short story.

  • Desert Hearts
    • Everywhere
    • Vendor Coordinator
      • Mar 2015 - Sep 2021

      - Coordination of all fashion and food vendors for Desert Hearts annual festival and all City Hearts parties - Communication both pre-event, on-site, and post-event with all vendors - Host Glitter Spies Fashion Show featuring vendors and attendees to help promote the vendor clothing for sale at the event on all body types, ethnicities, genders, sexual orientation, and social backgrounds. - Merchandise liason - Coordination of all fashion and food vendors for Desert Hearts annual festival and all City Hearts parties - Communication both pre-event, on-site, and post-event with all vendors - Host Glitter Spies Fashion Show featuring vendors and attendees to help promote the vendor clothing for sale at the event on all body types, ethnicities, genders, sexual orientation, and social backgrounds. - Merchandise liason

  • Glitter Spies
    • Greater Los Angeles Area
    • Fashion Stylist
      • Oct 2014 - Oct 2019

      - Styling creative creatures both on and off the dance floor. - Content for independent fashion designers. - Styling creative creatures both on and off the dance floor. - Content for independent fashion designers.

    • United States
    • Apparel & Fashion
    • 1 - 100 Employee
    • Underground Fashion Writer
      • Sep 2016 - Sep 2018

      Covering independent designers around the globe as well as showcasing festival fashion. Covering independent designers around the globe as well as showcasing festival fashion.

    • United States
    • Leisure, Travel & Tourism
    • Senior Fashion Correspondent
      • May 2015 - May 2017

      Showcasing the magical fashionistas and designers found at the world's best festivals. Showcasing the magical fashionistas and designers found at the world's best festivals.

    • Brazil
    • Retail
    • 700 & Above Employee
    • Social Media Manager
      • May 2014 - Oct 2015

      Managed all social media accounts (Facebook, Twitter, Instagram, Pinterest, Tumblr), created visually stimulating content and interesting captions, promoted posts on Facebook, ran Instagram giveaways, ran Facebook campaign in partnership with Do LA

    • E-Commerce Product Description Writer
      • Jul 2014 - Feb 2015

      Writing & editing product descriptions and titles for 60 styles weekly for Chillibeans.com

  • Marisa Brickman Consulting
    • Greater Los Angeles Area
    • PR Assistant & Social Media Manager
      • Jun 2013 - Oct 2014

      generating social media content, brand strategizing, event coordination, blogger outreach, writing press releases, pitching, event production, brand activations and collaborations, creation of lookbooks and line sheets, coordinating photoshoots Clients include: Chilli Beans, Primavera Sound, Garrett Leight California Optical, 'SUP Magazine generating social media content, brand strategizing, event coordination, blogger outreach, writing press releases, pitching, event production, brand activations and collaborations, creation of lookbooks and line sheets, coordinating photoshoots Clients include: Chilli Beans, Primavera Sound, Garrett Leight California Optical, 'SUP Magazine

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 300 - 400 Employee
    • Showroom Intern
      • Jan 2013 - Jun 2013

      keeping the showroom in order, taking inventory, assisting the sales team, researching new store openings, cold calling, creating powerpoint slideshows, acting as fit model keeping the showroom in order, taking inventory, assisting the sales team, researching new store openings, cold calling, creating powerpoint slideshows, acting as fit model

    • Co-President
      • Aug 2010 - May 2013

      finding guest speakers for events, creating event schedule, delegating tasks to board members, establishing relationships with fashion industry professionals, overseeing budget and membership finding guest speakers for events, creating event schedule, delegating tasks to board members, establishing relationships with fashion industry professionals, overseeing budget and membership

    • Fashion Editor
      • Aug 2010 - Aug 2012

      I coordinated coverage of local fashion events, spotlights of designers, and reviews of collections. I also wrote stories in the fashion, art, entertainment, and opinion sections. I coordinated coverage of local fashion events, spotlights of designers, and reviews of collections. I also wrote stories in the fashion, art, entertainment, and opinion sections.

    • Research Assistant
      • Sep 2010 - Dec 2011

      assisted with researching the relationship between social media and brand affiliation, working with Levi's to determine how social media is affecting their brand authenticity. I also worked on projects that use new data collection technology to predict trends and measure sentiment in relation to fashion. assisted with researching the relationship between social media and brand affiliation, working with Levi's to determine how social media is affecting their brand authenticity. I also worked on projects that use new data collection technology to predict trends and measure sentiment in relation to fashion.

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Stylist
      • May 2011 - Sep 2011

      Helping each and every customer find their perfect jeans Helping each and every customer find their perfect jeans

    • United Kingdom
    • Public Relations and Communications Services
    • 200 - 300 Employee
    • PR Intern
      • May 2011 - Jul 2011

      checking samples in and out, creating powerpoints, shipping packages, conducting research about our brands, keeping the showroom clean and organized checking samples in and out, creating powerpoints, shipping packages, conducting research about our brands, keeping the showroom clean and organized

    • United States
    • Entertainment
    • 1 - 100 Employee
    • PR Intern
      • Jul 2010 - Aug 2010

      working on current projects for clients, pitching, writing press releases, tip-sheets, and bios, organizing publications, gift wrap, creating slideshows, answering phones working on current projects for clients, pitching, writing press releases, tip-sheets, and bios, organizing publications, gift wrap, creating slideshows, answering phones

    • Assistant Buyer
      • Aug 2007 - Jan 2009

      took inventory, assisted in merchandising store, assisted customers, went to market to view the line, forecasted trends, assisted in buying for each season, analyzed past customer buys to determine the future inventory needs took inventory, assisted in merchandising store, assisted customers, went to market to view the line, forecasted trends, assisted in buying for each season, analyzed past customer buys to determine the future inventory needs

Education

  • University of Southern California
    B.A., Public Relations, Visual Culture
    2009 - 2013
  • University of Westminster
    Bachelor of Arts (B.A.), Public Relations, Fashion, Art History
    2012 - 2012

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