Experience

Athlon International

• Netherlands
• Financial Services
• 100 - 200 Employee

• Head Of Marketing

  • Jun 2022 - Present

  As Head of Marketing at Athlon, I redefined the European marketing structure, building and connecting cross-functional teams to drive results. I collaborated with product development to launch new products across Europe and provided hands-on support to the European marketing team. As a leader I coached and supported three direct reports and helped them evolve in their roles and responsibilities. I supported the company's growth ambition by redefining the commercial positioning statement and… Show more As Head of Marketing at Athlon, I redefined the European marketing structure, building and connecting cross-functional teams to drive results. I collaborated with product development to launch new products across Europe and provided hands-on support to the European marketing team. As a leader I coached and supported three direct reports and helped them evolve in their roles and responsibilities. I supported the company's growth ambition by redefining the commercial positioning statement and building a marketing strategy around it. My experience at Athlon allowed me to drive impactful strategies, redefine structures and ways of working, and foster cross-functional and cross-border collaboration. Athlon is a sustainable mobility partner for companies across Europe, with passenger car leasing as their core service. Show less



Mola Marketing & Communication

• Netherlands
• Marketing Services

• Owner

  • May 2022 - Present

  From my company Mola Marketing & Communication I am available for freelance marketing, communication and change and project management assignments. I support businesses on different levels: On a strategic level I create marketing and communication strategies, and lead marketing projects like website redesign or brand building. Besides that, I lead change projects by assessing the (marketing & communication) department and defining the growth strategy, I can help build and connect… Show more From my company Mola Marketing & Communication I am available for freelance marketing, communication and change and project management assignments. I support businesses on different levels: On a strategic level I create marketing and communication strategies, and lead marketing projects like website redesign or brand building. Besides that, I lead change projects by assessing the (marketing & communication) department and defining the growth strategy, I can help build and connect teams, improve their positioning within the company and make sure everyone on the team reaches their full potential. On a more hands-on level I create strategies for marketing, content or social and (help) execute them, as well as write content for specific audiences, adapted to the channels it will be published on. In English and Dutch. Show less



Fleet Complete

• Canada
• IT Services and IT Consulting
• 300 - 400 Employee

• Head of Marketing Europe

  • Oct 2020 - May 2022

  Utrecht, Nederland As Head of Marketing I successfully led, mentored, and grew a team of nine talented individuals. Together, we developed and executed a comprehensive multi-channel brand marketing strategy, driving increased brand identity, awareness, and recognition across Europe. I collaborated closely with product development and product marketing teams to launch new products and solutions in the European market. Aligning with European sales and SDR leadership, I delivered impactful strategies and campaigns… Show more As Head of Marketing I successfully led, mentored, and grew a team of nine talented individuals. Together, we developed and executed a comprehensive multi-channel brand marketing strategy, driving increased brand identity, awareness, and recognition across Europe. I collaborated closely with product development and product marketing teams to launch new products and solutions in the European market. Aligning with European sales and SDR leadership, I delivered impactful strategies and campaigns for account-based marketing (ABM). Additionally, I collaborated with HR to design an effective employer branding strategy for Europe and played a key role in global strategic marketing projects, including brand refresh initiatives and the implementation of new tools. As a member of both the European Leadership Team and the Global Marketing Leadership Team, I contributed to shaping the company's marketing direction and success. Some facts: in my time at Fleet Complete we increased the number of European marketing leads by 40% and the social media followers by 23% in a year, I rolled out the Fleet Complete brand across Europe and I built a solid, professional and supportive European marketing team. Fleet Complete is a telematics provider (SaaS), giving customers access to a connected mobility platform that tracks and supports their vehicles, mobile workers, cargo and stationary assets. Show less



Talpa Network

• Netherlands
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• Manager Corporate Communication & PR

  • Jan 2020 - Oct 2020

  Hilversum, Provincie Noord-Holland, Nederland In my role as Manager Corporate Communication, I provided support to the newly appointed Corporate Communication Manager in establishing and structuring the department. I played a key role in preparing and advising on internal and external corporate communication, while managing the corporate website and serving as a key point of contact for media inquiries. In addition, I supported Talpa’s e-commerce department by doing content management and PR activities. Talpa Network is a… Show more In my role as Manager Corporate Communication, I provided support to the newly appointed Corporate Communication Manager in establishing and structuring the department. I played a key role in preparing and advising on internal and external corporate communication, while managing the corporate website and serving as a key point of contact for media inquiries. In addition, I supported Talpa’s e-commerce department by doing content management and PR activities. Talpa Network is a Dutch media conglomerate. Show less



TIP Trailer Services

• Netherlands
• Truck Transportation
• 1 - 100 Employee

• Global Marketing & Communication Manager

  • Sep 2018 - Jan 2020

  Amsterdam en omgeving, Nederland In my role as Global Marketing and Communication Manager for TIP, I led and supported a diverse team of 12 marketing managers across Europe and Canada. I played a pivotal role in developing and driving a comprehensive multi-channel branding strategy across Europe, which encompassed equipment branding as well. Additionally, I took charge of developing, driving, and reporting on the global marketing strategy and was responsible for managing TIP's global PR and internal communication… Show more In my role as Global Marketing and Communication Manager for TIP, I led and supported a diverse team of 12 marketing managers across Europe and Canada. I played a pivotal role in developing and driving a comprehensive multi-channel branding strategy across Europe, which encompassed equipment branding as well. Additionally, I took charge of developing, driving, and reporting on the global marketing strategy and was responsible for managing TIP's global PR and internal communication. I provided hands-on support for strategic sales initiatives, particularly in the realm of account-based marketing (ABM), ensuring alignment between marketing and sales strategies. Projects: Project lead for creating a new website for 16 countries and languages. Project lead to improve SEO for the new websites and increase their findability. Project lead for a marketing automation project to better service potential customers. TIP Trailer Services is one of Europe and Canada’s leading equipment service providers. They specialize in trailer leasing, rental, maintenance and repair, as well as other value-added services. Show less



Willis Towers Watson

• Norway
• Financial Services

• Head of Marketing, Communication & PR Benelux

  • Jun 2014 - Aug 2018

  Amstelveen



Windesheim

• Netherlands
• Higher Education
• 700 & Above Employee

• Communication & PR Advisor

  • Jan 2013 - May 2014

  Almere



CNV Vakmensen

• Netherlands
• Non-profit Organization Management
• 200 - 300 Employee

• Negotiator / Marketing & Communication Manager

  • Jan 2007 - Dec 2012

  Utrecht Area, Netherlands



Omroep Reclame Nederland (ORN)

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Marketing Services Executive

  • Sep 2006 - Dec 2006

  Hilversum



Despec Supplies bvba

• Belgium
• Wholesale
• 1 - 100 Employee

• Marketing & Traffic Executive

  • Sep 2004 - Aug 2006

  Sneek



Open Communicatiebureau

• Netherlands
• Advertising Services

• Account Executive

  • Jun 2004 - Oct 2004

  Groningen, Netherlands



Endemol

• Brazil
• Entertainment Providers
• 100 - 200 Employee

• Editor & Producer Domino Day 2002

  • Sep 2002 - Dec 2002

  Hilversum