Tessa Yap
Marketing Executive at SG Bike- Claim this Profile
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Bio
Credentials
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Professional Certificate in Data Literacy for Non-Data Scientists
National University of SingaporeAug, 2020- Oct, 2024 -
Professional Certificate in Digital Marketing
NUS Business School Executive EducationAug, 2020- Oct, 2024 -
Bloomberg Market Concepts
Bloomberg LPJun, 2020- Oct, 2024 -
Google Analytics for Beginners
GoogleSep, 2020- Oct, 2024 -
Social Media Management - The Complete 2019 Manager Bootcamp
Udemy
Experience
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SG Bike
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Singapore
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Truck Transportation
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1 - 100 Employee
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Marketing Executive
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Oct 2020 - Present
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Health Promotion Board
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Singapore
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Wellness and Fitness Services
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700 & Above Employee
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Branding & Corporate Marketing Intern
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Jun 2019 - Dec 2019
• Liaised with internal and external stakeholders on various marketing projects over a span of 6 months• Directed and produced in-house celebratory videos from scratch in a team of 3 interns to be published on the organisation’s Facebook and YouTube pages. Achieved a total reach of more than 50,000 views on YouTube based on two in-house videos• Advised requestors regarding the approval of the usage and acceptability of the corporate logo placed on partnering marketing collaterals
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Winnie's Singapore
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Singapore
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Food & Beverages
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Social Media Intern
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Dec 2018 - Jan 2019
• Created social media content for both Winnie’s Instagram and Facebook pages• Monitored and measured posts response in terms of reach and engagements
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Angsana Laguna Phuket
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Thailand
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Hospitality
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1 - 100 Employee
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Internship Trainee
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Mar 2016 - Aug 2016
• Interned in a 5-star resort hotel as a trainee in the Food and Beverage Department• Gained insights into Thai culture through working with colleagues from The Banyan Tree Group• Interacted with tourists from various cultures resulting in improved interpersonal skills• Directed and sourced for accommodation for a group of 7 interns leading to gained independence and better personal financial management• Proposed monthly managerial and staff performance assessments and rewards for Front-Line Service Team resulting in improved employees’ work attitudes and morale
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Education
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National University of Singapore
Bachelor of Arts - BA, Communications and New Media -
Ngee Ann Polytechnic
Diploma in Business Studies, Business