Tessa van Eendenburg
Marketing Specialist B2B at Urban Arrow- Claim this Profile
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Dutch Native or bilingual proficiency
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English Professional working proficiency
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German Limited working proficiency
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Spanish Limited working proficiency
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French Elementary proficiency
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Bio
Experience
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Urban Arrow
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Netherlands
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Manufacturing
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1 - 100 Employee
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Marketing Specialist B2B
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Mar 2021 - Present
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ITAM solutions Empowering Data
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Jun 2020 - Feb 2021
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Bugaboo
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Netherlands
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Consumer Goods
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300 - 400 Employee
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Global Brand Specialist & Events Manager
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Jun 2016 - Jan 2019
Brand Specialist • Responsible for creative concept execution and implementation of several stroller products & accessories in different communication channels. • Creative asset development: campaign photography & videography, lifestyle photography, product photography, demo movies, 3d imagery, copywriting, POS materials, social media content, influencers strategy, content managing, window concepts and media buy assets. Brand Events manager • Responsible for development of the global events & activation plan and calendar. Actively monitoring integration of plans with regional communication managers. • Responsible for development and execution of Bugaboo’s luggage portfolio retail identity across 4 international pop up and brand stores (NYC, LDN, AMS and Berlin becoming the lead sales driver). • Responsible for conceptual development, organizing & coordinating all global launch events of the luggage portfolio in New York, Amsterdam, London, Berlin & Tokyo. • Responsible for the conceptual development, lead, strategic planning and execution of all global brand events of the stroller portfolio in line with Bugaboos brand marketing plan (product launch events, activations, PR & influencer events, sales meetings, roadshows, internal event, small retail appearances, convention participation, other live experiences). • Responsible for the conceptual development & set up of all trade tradefair participations as Kind & Jugend in Cologne and Negen Maanden beurs in Amsterdam. • Establishing short term retail exposure of the luggage portfolio in key high end department stores. • Partner with creative agencies and lead their support for the Bugaboo brand globally. Etc Show less
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International Orange | Colouring brands & events
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Netherlands
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Events Services
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1 - 100 Employee
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Brand & Events Manager
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Jan 2011 - May 2016
• Concept development and execution of several brand marketing projects for clients (B2C & B2B), such as: brand video’s, lifestyle photography, visual merchandising, booth designs, brand guidelines, (Internal) brand activations, marketing & event assets, business and customer presentations (keynotes) & more • Concept development and execution of several brand events & life experiences from the clients brand perspective (B2C and B2B), such as: product launch events, sales meetings, congresses, internal events, trade fairs, activation events & more • Project coordination from A to Z: intake/briefing client, debrief client, conceptual development, budgeting, concept presentation, planning, (pre) production, supplier contact, coordination onsite, primary point of contact, evaluation & after care • Clients: PUMA, The North Face, Vodafone, Nikon, TEDx Amsterdam, Facebook/Instagram, ServiceNow and much more Show less
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PBT (Platform Bèta Techniek)
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Netherlands
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Public Policy Offices
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1 - 100 Employee
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Projectleider Communicatie
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Sep 2009 - Jan 2011
Platform Beta Techniek is a semi-governmental organization that stimulates beta science education to young people for the economic interest of The Netherlands. • Organizing (large scaled) events, meetings and congresses. • Responsible for the development, implementation and execution of the communication policy of different programs for Dutch secondary education. • Development of communication concepts & planning. • Organize & coordinate (editorial) communication activities such as: press releases, website development, newsletters, brochures and media articles. • Networking with the industry such as: Ministry of Education, educational institutions, industry associations, science centers, regional education parties and press. Show less
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De Nederlandse Opera
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Netherlands
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Entertainment Providers
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1 - 100 Employee
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Voorstellingsleider
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Sep 2008 - Jul 2009
• Coordination of opera productions and rehearsals. • Act as link between producers, cast and technicians. • Cueing cast during opera productions and rehearsals. • Responsible for preparing props during opera production and rehearsals. • Coordination of opera productions and rehearsals. • Act as link between producers, cast and technicians. • Cueing cast during opera productions and rehearsals. • Responsible for preparing props during opera production and rehearsals.
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Holland Dans Festival
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The Hague Area, Netherlands
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Location- and artist manager
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Sep 2007 - Dec 2007
My work scope: • Responsible for festival venue related productional and logistic activities. • Coordination of crew and artists on site. • Point of contact festival venue. • Intensive support and accompaniment of dance crews. My work scope: • Responsible for festival venue related productional and logistic activities. • Coordination of crew and artists on site. • Point of contact festival venue. • Intensive support and accompaniment of dance crews.
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D&B The Facility Group
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Netherlands
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Facilities Services
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200 - 300 Employee
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Medewerker Human Resources
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2004 - 2006
My work scope: • Responsible for the recruitment process of students. • Interviewing candidate students. • Taking care of employee administration and correspondence. • Point of contact for employees and candidates. • Inform employees of Human Resources related information. My work scope: • Responsible for the recruitment process of students. • Interviewing candidate students. • Taking care of employee administration and correspondence. • Point of contact for employees and candidates. • Inform employees of Human Resources related information.
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Partymanager
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2000 - 2004
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Education
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University of Amsterdam
MSc, Communication, media and organisation management -
Amsterdam University of Applied Sciences
Bachelorgraad, Human resources