Tessa Lyons

Advancement Manager at Fred Wells Tennis & Education Center
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Contact Information
us****@****om
(386) 825-5501
Location
Minneapolis, Minnesota, United States, US

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Credentials

  • PYT-200 Hour Teaching Ceritfication
    CorePower Yoga
    Jan, 2020
    - Oct, 2024

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Advancement Manager
      • Dec 2020 - Present

      •The Fred Wells Tennis and Education Center is a public tennis facility and youth development nonprofit organization whose mission is to bring people of all ages, abilities, and backgrounds together to embrace the life-long game of tennis while serving under-resourced youth with the support of the community•Develop and manage fundraising initiatives, including execution of events, gift processing, and financial reporting•Identify prospective individual and corporate donors and develop strategies to cultivate these relationships•Manage the distribution of communication pieces to patrons and greater community through newsletters, marketing materials, and social media•Lead efforts to capture and share stories of impact throughout the tennis center and outreach programming •Oversee branding and communication strategies to ensure consistency and alignment

    • Partnership Sales Manager
      • Dec 2019 - Jul 2020

      •Serve as the primary liaison each year for sponsors of the Volvo Car Open, the largest women’s-only professional tennis event in North America, to facilitate execution of sponsorship agreements•Effectively communicate the tournament’s value through proposals and presentations to potential sponsors •Secure potential partners directly by identifying brands and companies that align with Volvo Car Open properties •Ensure all elements of sponsorship agreements have been satisfactorily executed as contracted •Develop and create activations that enhance the fan experience, increase brand awareness, and drive sales for sponsors•Lead the development of the tournament mobile application and create new sponsor activation through banners, challenges, trivia, and push notifications •Work with operations and marketing team on developing new signage concepts, creative mockups, approvals, and proper fabrication and installation •Assist the marketing team to develop promotional material such as ad campaigns, website graphics, email blasts, and social media content •Develop mutually beneficial relationships with all sponsors and their employees while continuing to increase their value with opportunities

    • Sales and Sponsorship Associate
      • Dec 2018 - Dec 2019

    • Spectator Sports
    • 1 - 100 Employee
    • Marketing, Communications, and Event Manager
      • Oct 2017 - Sep 2018

      •Manage and promote major events and fundraisers handling budgeting, operations, staffing (professional and volunteers), and profit/loss responsibilities•Develop creative marketing, communications, sales, sponsorships, partnerships, and fundraising programs for corporations, nonprofit organizations, and foundations to achieve strategic objectives•Assist with the preparation of sponsorship proposals pitched to clients such as Bank of America, Disney, Estée Lauder, Geico, HSS, Morgan Stanley, Oracle, Prudential, RBC, T-Mobile Voya, and Wendy’s•Manage and develop content for the website of the former No. 1 Men’s Doubles tennis players, the Bryan Brothers as well as manage their autograph, foundation and media requests•Created newsletters, designed brochures, marketing materials, logos, invitations, and direct email marketing campaigns for clients•Organized and managed an auction and reception with over 200 attendees which raised over $13,000 in revenue for the Montgomery Tennis and Education Foundation •Assisted with the video production and running order for 50th Anniversary of the Citi Open, the annual hard court tennis tournament part of the ATP World Tour 500 and WTA International circuit. •Clientele includes: Bryan Brothers, Junior Tennis Champions Center (JTCC), Lagardère Sports, New York Junior Tennis and Learning (NYJTL), USTA Foundation, Women’s Tennis Association (WTA), WTA Charities

    • Higher Education
    • 700 & Above Employee
    • Graduate Assistant Women's Tennis Coach
      • May 2015 - Jun 2017

      •Assists head coach in daily practice planning and execution•Lead coordinator of team social media•Assists head coach in on and off campus recruitment of potential athletes•Assists head coach in various duties in the office such as stringing rackets, ordering clothing/supplies, and budget management •Pursuing a Master of Arts in the Ball State School of Journalism •Assists head coach in daily practice planning and execution•Lead coordinator of team social media•Assists head coach in on and off campus recruitment of potential athletes•Assists head coach in various duties in the office such as stringing rackets, ordering clothing/supplies, and budget management •Pursuing a Master of Arts in the Ball State School of Journalism

    • United States
    • Online Audio and Video Media
    • 700 & Above Employee
    • Sales and Marketing Intern
      • Oct 2014 - Apr 2015

      •Support the Account Management team with day-to-day campaign management.•Assist the Account Management team with RFP submissions and executions.•Aiding event manager with various executions at partner events, including parties and meet ups•Familiarized with the general sales process and the media industry as a whole •Support the Account Management team with day-to-day campaign management.•Assist the Account Management team with RFP submissions and executions.•Aiding event manager with various executions at partner events, including parties and meet ups•Familiarized with the general sales process and the media industry as a whole

    • Director of Junior Tennis
      • May 2014 - Sep 2014

       Designed an engaging but developmental eight week program for kids ages 3-16 Organized and put together family events for members and their children Provided private lessons for all members, any age, and any level.  Designed an engaging but developmental eight week program for kids ages 3-16 Organized and put together family events for members and their children Provided private lessons for all members, any age, and any level.

Education

  • University of North Carolina at Chapel Hill
    Bachelor of Arts (B.A.), Communication and Media Studies
    2010 - 2014
  • Ball State University
    Master of Arts (M.A.), Journalism
    2015 - 2017

Community

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