Experience

LF Stores

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Retail and Marketing

  • Jun 2017 - Present

  • Hired and trained 300+ employees and managers across 30 stores• Worked daily with the CEO to review business standings and strategies. Discussed the progression of new product, sales figures and client feedback to ensure cohesiveness across all boutiques. These conversations became an integral part of how I led the weekly call with store leads company wide to ensure cohesiveness throughout the company• Traveled country-wide to redevelop underperforming stores by analyzing necessary areas of improvement, re-staffing, re-training and creating and implementing custom marketing, and sales strategies to revamp total business via market and trend research and comparative analysis. • Created store-specific merchandising plans for 30 stores and trained teams to maintain merchandising standards, to highlight key items and trends, and maximize sales based on location, sq. footage and budget which was adjusted based on inventory level, selling reports, new styles and events.• Increased sales by 50%-200% at underperforming stores, which remained consistent thereafter. • Managed social media accounts company wide and trained employees on how to create content that were visually fluid and aligned with the brands vision • Oversaw and approved store managers localized monthly marketing plans company wide, to ensure an individual store presence for each store across different markets, while maintaining the LF brand image; approved/adjusted store marketing budgets based on projected ROI and effective planning • Developed customer engagements tactics to use social media as a marketing tool to convert followers into customers by personalizing both the outreach and shopping experience, increasing daily foot traffic by at least 10%• Planned and organized organized product launch events to create brand awareness with influencers and local clients

• Store Manager

  • Jul 2014 - Jun 2017

  • Lead NYC flagship stores with highest revenue and percent increase company-wide• Recruited, hired trained and managed 20+ employees, assistant managers and key holders• Analyzed business on a daily, weekly and monthly basis to ensure all categories were performing, goals were aggressively set and UPT average exceeded company standards• Held weekly meetings to motivate staff, ensure sales targets are being met and develop new ideas to increase store traffic. Meetings also included opportunities to collaborate on new ways of approaching the business.• Developed marketing strategies, events and visual merchandising tactics that were implemented company wide• Led social media channel for @LFSoho. Increased Instagram following by 15,000 by working with local influencers and creating weekly campaigns using new products• Created social media content used company-wide (30 stores)

• Fashion Stylist

  • Mar 2014 - Jul 2014

  • Consistently maintained a UPT of 5+ and the highest individual revenue company wide, which raised the overall company standard. • Stayed up to date on trends and assisted clients in creating fashion forward outfits that suited their individual styles.• Established strong personal relationships with clients to encourage customer loyalty which increased revenue.• Merchandised weekly shipments containing new product to ensure clear visibility in the boutique and an engaging shopping experience.