Experience

Vida Health

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Content Marketing Specialist

  • Apr 2022 - Present

  Plan and write website content to support demand generation campaigns. Create search engine optimized (SEO) content to accomplish website goals. Manage website roadmap and coordinate design and development resources. Plan and write website content to support demand generation campaigns. Create search engine optimized (SEO) content to accomplish website goals. Manage website roadmap and coordinate design and development resources.



This Week Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager | Executive Editor

  • Jan 2021 - Apr 2022

  Leading creative and marketing directives at This Week In Health IT, a healthcare media startup dedicated to amplifying great thinking to propel healthcare forward.

• Brand and Marketing Strategist

  • Dec 2019 - Jan 2021

  Led rebranding efforts and messaging refinements for This Week In Health IT, as well as developed social media strategy and marketing campaigns.



Amoroso Construction

• United States
• Construction
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2019 - Dec 2019

  Collaborated with company leadership and department head to innovate company brand and make the vision a reality. • Developed and manage long-term social media goals and immediate action plan. • Cultivated content through job sites visits, company events, and personnel interviews. • Drove branding initiative and create supporting materials for company use. Collaborated with company leadership and department head to innovate company brand and make the vision a reality. • Developed and manage long-term social media goals and immediate action plan. • Cultivated content through job sites visits, company events, and personnel interviews. • Drove branding initiative and create supporting materials for company use.



Orange County School of the Arts

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Marketing and Communications Intern

  • Aug 2018 - Jun 2019

  Responsible for creating media content such as social media, press releases, email campaigns, graphics and blogs. • Built 2 monthly email blasts for community distribution and quarterly media report using Meltwater. • Created, edited, and uploaded website content; write scripts for video content. • Culled photos and design materials that capture the vibrancy of community. Responsible for creating media content such as social media, press releases, email campaigns, graphics and blogs. • Built 2 monthly email blasts for community distribution and quarterly media report using Meltwater. • Created, edited, and uploaded website content; write scripts for video content. • Culled photos and design materials that capture the vibrancy of community.



The Vanguard Voice

• Editor In Chief

  • May 2017 - May 2019

  The VU Voice is the student-run newspaper for Vanguard University. Publications can be found online at www.vanguarduniversityvoice.com/author/tess-kellogg/ • Worked with staff writers to develop article ideas and content to produce publishable works. • Guided team as creative lead for promotion and growth. • Held regular meetings with senior editorial staff to set short- and long-term goals for paper. • Managed article publishing and PR aspects of the WordPress website. The VU Voice is the student-run newspaper for Vanguard University. Publications can be found online at www.vanguarduniversityvoice.com/author/tess-kellogg/ • Worked with staff writers to develop article ideas and content to produce publishable works. • Guided team as creative lead for promotion and growth. • Held regular meetings with senior editorial staff to set short- and long-term goals for paper. • Managed article publishing and PR aspects of the WordPress website.



Peppertree Studios

• United States
• Photography
• 1 - 100 Employee

• Marketing and Communications Intern

  • Feb 2018 - Jul 2018

  • Served as photography assistant at shoots and with editing in Adobe Lightroom. • Supported designer in completion of projects using Adobe InDesign. • Assessed business needs and created relevant project plan. • Coordinated with clients to ensure the proper production and delivery of products. • Oversaw various projects and managed team members appropriately. • Served as photography assistant at shoots and with editing in Adobe Lightroom. • Supported designer in completion of projects using Adobe InDesign. • Assessed business needs and created relevant project plan. • Coordinated with clients to ensure the proper production and delivery of products. • Oversaw various projects and managed team members appropriately.



Vanguard University of Southern California

• United States
• Higher Education
• 300 - 400 Employee

• MarComm Copywriter

  • Oct 2017 - Apr 2018

  • Drafted copy for emails for various university faculty. • Edited work from other team members. • Conducted interviews and research based on assignments. • Published work in two issues of the Vanguard magazine. • Drafted copy for emails for various university faculty. • Edited work from other team members. • Conducted interviews and research based on assignments. • Published work in two issues of the Vanguard magazine.



Mesa Water District

• United States
• Utilities
• 1 - 100 Employee

• Public Affairs Intern II

  • Nov 2016 - Sep 2017

  • Created content plan for social media and implemented using Meltwater. • Drafted stories for four bi-monthly district newsletters. • Handled SWAG distribution and ordering for community events. • Designed graphics and promotional items for the department. • Photographed district events and celebrations. • Created content plan for social media and implemented using Meltwater. • Drafted stories for four bi-monthly district newsletters. • Handled SWAG distribution and ordering for community events. • Designed graphics and promotional items for the department. • Photographed district events and celebrations.