Director, Communications and Stakeholder Relations

• Mar 2022 - Present

Acting Director, Communications and Stakeholder Relations

• Jan 2022 - Mar 2022

Senior Stakeholder Relations and Communications Specialist

• Jan 2021 - Jan 2022

Marketing Manager

• May 2019 - Sep 2020

I managed regional and national marketing products, designed outreach strategies to support public education and growth generation of the organization's professional membership and fundraising events. • Built and executed integrated marketing plans, including earned, owned and paid marketing, to support organizational revenue generation objectives. This included leading internal client consultations to create goals, strategies, measurements, and marketing tactics to maximize outreach. • Developed engaging content (digital, social and traditional), branded materials and targeted collateral (brochures, posters, newsletters) to support staff engagement opportunities, national fundraising events, marketing campaigns, educational programs and conferences. • Identified KPIs and market analysis to forecast accurate profit projections and advise on data-driven decisions. • Managed contractors/external suppliers and oversaw operating budget of over $1M. • Provides brand leadership and guidance to ensure brand behavior and messaging are used consistently. Show less

Communications Strategist

• May 2018 - May 2019

I led all marketing and communications related initiatives for the Toronto Dementia Research Alliance (TDRA), a partnership between the University of Toronto and five hospitals in Toronto dedicated to dementia research. • Oversaw the development of all TDRA communications content and marketing collateral. This included rebranding the organization’s website, and developing engaging and informative written and visual content across all channels to better educate the public and stakeholders on TDRA’s research. • Led all communication collaborations across TDRA sites (University of Toronto, Baycrest Health Sciences, Centre for Addiction and Mental Health, St. Michael’s Hospital, Sunnybrook Health Sciences Centre, and the University Health Network). This included leading all design initiatives, and leading cross-functional teams across all TDRA sites to implement initiatives such as industry events, newsletters, blogs and press releases. • Led implementation of outreach plans to promote TDRA’s research studies. This includes identifying community and stakeholder engagements, preparing speaking notes and targeted presentation packages. • Advised senior staff and multi-project teams on participant recruitment communications strategy, including targeted marketing through email and social media campaigns which resulted in a 40% growth in participant recruitment. Show less

Account Lead

• Jan 2017 - May 2018

The Ontario Medical Association (OMA), a non-profit organization of more than 40,000 members, represents the political, clinical and economic interests of the province's medical profession. I was part of the core team leading the OMA Advantages Program, the Association’s discount & affinity program. • Managed the program by leading relations with national/international partners and affiliate associations, and identified profitable outreach/sponsorship opportunities through detailed marketing metrics.• Led marketing and communication strategies for the Program. This included developing key messages to enhance quality and brand recognition, designing and implementing a revenue model, and developing communications and marketing toolkits.• Oversaw the development all communications content and marketing collateral (print and digital) for the Department. This included targeted marketing, such as newsletters, social media, magazine articles, and designing program advertisements.• Identified program trends through survey analysis and developed strategies to capitalize on them.• Led the ideation new business, and led contract negotiations.• Managed content on oma.org and OMA Mobile App, including content development/management, optimizing design and functionality of new/existing features to support ease of use and member engagement. Show less

Project Coordinator

• 2015 - 2017

• Managed the OMA eMarketplace program, which included budget management, overseeing stakeholder relations, implementing website improvements and developing marketing and communications strategies and content.• Provided business analysis by conducting research, surveys and analyzing program data to evaluate program usage and trends.• Developed and implemented consistent project management and delivery methodology processes and tools to improve the department’s operation effectiveness and efficiency. Show less

Program Coordinator

• Jun 2013 - Dec 2014

The Council is a not-for-profit academic organization that supports evidence-based expert assessments that inform public policy development in Canada. I served as the Program Coordinator on two concurrent research studies, Wind Turbine Noise and Human Health and STEM Skills for the Future, where I worked closely with senior management and executives of various academic and professional backgrounds. • Supported the development and publication of quality communication products through academic researching, fact checking, writing and editing, and adopting a rigorous publication submission process. • Demonstrated project and budget management for projects over $250k through the preparation and presentation of project plans, budget estimates, milestone reports to senior management. • Responsible for establishing and maintaining networks with national and international stakeholders by drafting communications to provide project updates and consulting in the recruitment of working groups. Show less

Web Media Writer

• Dec 2012 - Apr 2013

Adjump Media is an online marketing and promotions company that specializes in consumer engagement. • Provided creative content and copyediting for websites and eNewsletters in a fast-paced, demanding environment. • Advised and implemented new marketing strategies. • Managed numerous corporate social media accounts (Facebook & Twitter) with over 820,000 fans. • Experienced with content management systems. Adjump Media is an online marketing and promotions company that specializes in consumer engagement. • Provided creative content and copyediting for websites and eNewsletters in a fast-paced, demanding environment. • Advised and implemented new marketing strategies. • Managed numerous corporate social media accounts (Facebook & Twitter) with over 820,000 fans. • Experienced with content management systems.

Communications Assistant (Co-op Student)

• May 2012 - Dec 2012

• Wrote clear and concise English content for print and online content. • Provided support in maintaining the pensionandbenefits.gc.ca website by performing quality checks. • Served as project coordinator responsible for developing, collaborating and advising communications plans and concepts for social media and multimedia projects (video and digital graphics). • Provided on-site assistance and acted as Government of Canada representative speaking at numerous conferences and outreach events, educating employees on the available pension and benefits tools. Show less

Director General Office Communication Assistant (Co-op Student)

• Sep 2011 - Dec 2011

• Developed and proposed a Developmental Program for employees to the Assist Deputy Minister of the Public Affairs and Portfolio Management Sector • Coordinated and planned communications-themed courses, training sessions and events for the Public Affairs and Portfolio Management Sector • Performed as Docket Clerk responsible for the management and organization of all ATIP files and dockets for Communication and Marketing Branch • Maintained interdepartmental calendar through the Communications Content Management System • Compiled and edited weekly Privy Council Office Communications Planning Calendar • Researching, writing and editing internal communications materials including the Welcome New Employee Manual Show less

Communications Assistant (Co-op Student)

• Jan 2011 - Apr 2011

• Managed numerous calendars regarding the Minister of Industry Canada's and Ministers of State's participation in various events and announcements • Developed tracking and processing tools to organize communication products and national events/announcements • Acted as content/technical editor for communication products and compiled various reports • Wrote articles for internal publications (ThisWeek@IC) • Liaised with regional offices • Provided communication support for various Ministerial events Show less

Corporate Communications Assistant (Co-op Student)

• May 2010 - Aug 2010

• Designed and produced communications materials including brochures, posters, newsletters, internal PowerPoint presentations, Board orientation video • Acted as Junior Editor for OCH’s quarterly tenant newsletter; The Quarterly • Assisted in the planning and execution of various events ensuring appropriate corporate visibility, including the production of marketing material • Designed and produced communications materials including brochures, posters, newsletters, internal PowerPoint presentations, Board orientation video • Acted as Junior Editor for OCH’s quarterly tenant newsletter; The Quarterly • Assisted in the planning and execution of various events ensuring appropriate corporate visibility, including the production of marketing material