Digital Marketing Account Manager

• Jun 2023 - Present

Marketing Manager

• Feb 2022 - Mar 2023

As the Marketing Leader at Ultra Labels, I am responsible for managing the Brisbane Customer Service team and driving the strategic direction and implementation of all brand and marketing activity across Ultra’s four locations: Brisbane, Sydney, Melbourne, and the Barossa Valley. Central to this role has been building an in-house brand and marketing function for Ultra and establishing and integrating marketing capabilities (Wordpress CMS, Active Campaign CRM, EDM & Marketing Automation) with existing and enhanced sales processes. I work closely with Sales Leaders, internal customers and external agencies on lead generation programs while enacting strategies to drive sustainable organic growth through a combination of SEO, digital, content and inbound marketing tactics and sales enablement. Show less

Senior Manager, Marketing

• Apr 2019 - Feb 2022

A Strategic Senior Leadership role that involves collaborating with the Marketing Director, Senior Marketing Managers and National Sales Leaders to develop strategies that achieve business objectives through a broad range of marketing initiatives. I have direct and matrixed management of a brand and marketing team of ten and coordinate all aspects of B2B marketing activity to achieve desired outcomes, including national brand and product campaigns, video case studies, webinar programs, client marketing, content marketing, social media campaigns, design and copywriting. Show less

Marketing Manager, National Campaigns

• Aug 2016 - Apr 2019

Reporting directly to the Head of Marketing, I lead the newly created marketing team to deliver high-value marketing activities nationally and measurable growth to the broadest possible business segments. I work closely with Sales Leaders and key stakeholders to align with business growth goals and build and coordinate inbound and outbound marketing campaigns that drive brand awareness, engagement and organic growth for Gallagher. Central to the success of this role is the implementation of marketing platforms (Mail chimp, Hubspot Marketing Hub & CMS integration) to enable trackable sales and marketing campaigns and demonstrate impact on revenue. Show less

Business Development Executive

• Oct 2014 - Aug 2016

The Gallagher Business Development team is pivotal in directing and driving internal sales strategy and process to enable organic growth and is responsible for developing external opportunities for expansion through acquisitions. Reporting directly to the Head of Business Development, this broad role included:⚈ Performing an analysis of growth opportunities present within the current portfolio of business (whitespace).⚈ Researching and producing a report to identify Australia’s growth industries where the business could strengthen internal capabilities/specialism with the view to sustainable expansion⚈ Supporting and assisting the marketing team with content development⚈ With the Head of BD, developed a sales plan template for adoption throughout the business.⚈ Supporting sales teams nationally with lead-generation activities.⚈ Financial reporting on segmented, national new business growth. Show less

Marketing Coordinator

• Jun 2015 - Jun 2016

In this role, I performed all aspects of digital and social media marketing for Kenmore Community Education. This was a voluntary role done while my son finished his final years at primary school.

Operations Manager

• 2011 - Jun 2015

Kenmore Community Education is a not-for-profit organisation run by the Kenmore State School P & C Association. For 50 years Kenmore Community Education facilitated life long learning in our community while supporting it's children. As operations manager I was responsible for all aspects of managing and marketing the business. Achievements included establishing an online presence and e-commerce solution, growing the number and variety of classes offered to enhancing the profitability of the operation by 30% in my second year. Show less

Administrator, Brisbane Commercial Branch

• May 2013 - Oct 2014