Social Media Manager

• oct. 2022 - - aujourd’hui

Social Media Manager

• août 2021 - oct. 2022

Acted as paid social media manager for Transmission's largest US client. Responsible for campaign management across LinkedIn, Facebook, Instagram, and Twitter. Primary responsibilities include: - Campaign setup, management of multi-million dollar budgets, real-time optimizations, and project management overall- Reporting across channels with actionable recommendations- Developing modern and data-driven social strategies to achieve client goals- Collaborating with peers, project managers, and clients to manage a high volume of tasks- Management of one direct report

Social Media Channel Manager

• oct. 2019 - août 2021

Acted as strategic lead for all worldwide product social media campaigns across paid/organic LinkedIn, Twitter, Facebook, and Instagram. Campaigns ranged from live event promotions and long term brand campaigns, to product launches and content promotion. Responsibilities included: - Ideating and executing messaging and creative for extremely technical products - Maintaining a healthy social media presence by monitoring daily and partnering with issues management team to respond to urgent social media crises- Monthly and quarterly reporting presentations customized for each business unit- Budget, timeline, and project management for a high volume of social content across a wide range of business units - Developing training materials and regularly training stakeholders on social media best practices and processes- Partnered with and helped manage paid social media agency - Led process and documentation efforts for the team

Marketing Associate

• juil. 2018 - oct. 2019

Completed a fast-paced rotation program that included short term roles in web operations, digital marketing program management, corporate communications, content creation, and social media channel management. Provided a holistic view of campaign planning and an understanding of the broad digital landscape.

Digital Marketing Intern

• mai 2017 - août 2017

Built a landing page for one of Texas Instrument's most prestigious content types, the Analog Design Journal. The recommendations made were driven by data analytics and competitive analysis and aimed to increase conversion rates driven by online technical content. Built a landing page for one of Texas Instrument's most prestigious content types, the Analog Design Journal. The recommendations made were driven by data analytics and competitive analysis and aimed to increase conversion rates driven by online technical content.

MOD Lab Proctor

• oct. 2015 - mai 2017

Monitored lab and assist students with any technical issues with the computers or software. Monitored lab and assist students with any technical issues with the computers or software.

Sponsorship and Marketing Intern

• mai 2016 - juin 2016

Promoted and financed the Workshopped annual design exhibition by obtaining sponsors and garnering media attention for the event. These goals were completed by networking with many local Australian companies and outlining the value proposition of partnering with Workshopped. Promoted and financed the Workshopped annual design exhibition by obtaining sponsors and garnering media attention for the event. These goals were completed by networking with many local Australian companies and outlining the value proposition of partnering with Workshopped.

Research Intern

• juil. 2015 - août 2015

Researched topics including, visa acquisition, government tourism regulation, rival business models, as well as desired destinations. Compiled research into reports which were presented to the team in both Mandarin and English. Researched topics including, visa acquisition, government tourism regulation, rival business models, as well as desired destinations. Compiled research into reports which were presented to the team in both Mandarin and English.

Cofounder

• sept. 2014 - déc. 2014

Moda was a men's fashion consultant mobile application developed by myself and my fellow cofounders. We pitched the start up, I designed the app to fit the brand, and we collaborated with developers, coders, and other teams to help achieve our goals. Moda was a men's fashion consultant mobile application developed by myself and my fellow cofounders. We pitched the start up, I designed the app to fit the brand, and we collaborated with developers, coders, and other teams to help achieve our goals.