Experience

Freelance Consultant

• Australia
• Advertising Services
• 1 - 100 Employee

• Brand consultant for aspiring businesses (food and wellness)

  • Jan 2017 - Present

  Having run my own business coupled with my experience in branding - this allows me to develop stronger creative brands with business sensibility. Having run my own business coupled with my experience in branding - this allows me to develop stronger creative brands with business sensibility.



GTCL Pte Ltd

• Singapore
• Consumer Goods
• 1 - 100 Employee

• Co Founder

  • Jan 2015 - Present

  GTCL Company promotes conscious consumption for the health conscious and active consumer – from benefiting oneself with good products and helping independent farmers who are passionate about their produce. We currently carry two brands Pili Pushers (www.pilipushers.com), Anaya (www.anayalife.com) and Kumuya (www.kumuya.com). GTCL Company promotes conscious consumption for the health conscious and active consumer – from benefiting oneself with good products and helping independent farmers who are passionate about their produce. We currently carry two brands Pili Pushers (www.pilipushers.com), Anaya (www.anayalife.com) and Kumuya (www.kumuya.com).



Louken Group

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Senior Manager

  • Nov 2009 - Jan 2015

  - Working with clients – Singapore Repertory Theatre, Kenko Reflexology, Shwe Taung (Grand Guardian), Lotte, Arox, GDFood, Institute of Singapore Chartered Accountants, V8 Environmental, T32 Dental Centre, Chiropractic First, EpiLife, Grandluxe, Bynd Artisans, Lifeline, ClearSK Aesthetics, TOTT store, Skin Inc, Electro-Acoustics Systems, Perfectus AV, Masterdon Swiftlets Resources, Zenyth, and Wah Loon Engineering. - Executed duties of project and client management, lead brand research (interviews, focus group discussions and surveys), brand strategy development, brand execution recommendations, design management, and brand briefing. - Successfully monitored and managing my business unit’s profitability, productivity and accounts receivables. - Managing and mentoring 2 headcounts in my business unit. - Leading and facilitating client meetings with C-level executives, conducted focus group discussions and interviews. - Heavily involve in pitching and client relationship development – project proposal scoping, costing and presentation. - Instrumental in enhancing internal methodology for more business-focused solutions. - Initiated the development of new service offerings – Design Thinking Innovation Workshop and Translating Inspiration into Design Workshop. Show less



FutureBrand

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Associate Consultant

  • Jun 2008 - Nov 2009

  - Worked with clients – Ministry of Manpower, Nanyang Business School, Carnation 康乃馨, Singapore Customs, and Premier Farnell. - Assisted in delivering a successful brand strategy for clients. Drafted qualitative and quantitative research questions to drive the research phase successfully. - Participated in the conducting of interviews and focus group discussions. - Worked passionately with designers to identify opportunity spaces for the brand value proposition. - Drafted compelling storylines for presentations and participated in client presentations. - Effectively managed project timeline to ensure project profitability. - Participated in new business proposals and pitching presentations. - Led and organized the FutureTalent Awards 2008, a CSR activity to educate and nurture students in branding. Show less



Public Service Division

• Singapore
• Government Administration
• 700 & Above Employee

• Development Executive

  • Jan 2007 - May 2008

  - Volunteered for additional portfolio – multi-tasked in both innovation and communications work. - Co-organised the re-branding efforts of the PS21 movement. - Drafted new government-wide innovation work plans. - Exercised creativity and innovativeness to improve departmental communication and productivity. - Analysed and prepared quarterly innovation progress reports from ministries. - Collaborated with partner ministry to co-organise service-wide innovation convention. - Designed and produced Challenge magazine monthly as part of the editorial team. - Designed and developed a PS21 book within budget and dateline. - Wrote speeches for the Head of Civil Service and innovation committee chairman. - Development of foreign relations as liaison for LKYSPP fellows, and organising overseas delegate dialogues and presentations. Show less