Experience

Standard Media Index

• Advertising Services
• 1 - 100 Employee

• Senior Analyst, Advertising Insights

  • Dec 2021 - Present

  United States



MAA SA AKHI LTD

• United States
• 1 - 100 Employee

• Consultant, Music & Promotional Marketing

  • Feb 2019 - Dec 2021



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Senior Research Analyst, Ad Sales Research

  • May 2014 - Feb 2019



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Research Analyst, Corporate Research & Insights

  • Dec 2013 - Mar 2014

  Greater New York City Area ➢ Leveraging knowledge and experience of the luxury market with various print, online and digital research tools to create detailed analyses and provide key findings via compelling reports, presentations, one-sheets and marketing/sales materials. ➢ Managing day-to-day rfps and research requests and maintaining research data decks for the Time Inc. Affluent Media Group brands, Food & Wine, Travel & Leisure and Departures.



MANZO MEDIA GROUP

• Freelance Research Consultant

  • Mar 2013 - Dec 2013

  Greater Philadelphia Area ➢ Created data-driven insights and actionable recommendations based on all available data sources, both primary and syndicate. ➢ Identified and defined key markets and target audiences to optimize and support marketing plans and sales initiaives for upscale, niche and special interest publications. ➢ Provided sales team with client specific strategic positioning and selling points, helping to build strong, customized advertising programs and boost ad revenues for publishers.



Bonnier LLC

• United States
• Entertainment Providers
• 200 - 300 Employee

• Senior Research Analyst

  • Aug 2008 - Feb 2013

  Greater New York City Area ➢ Worked closely with Corporate and regional Ad Sales and Marketing teams in the Bonnier U.S. offices, supporting all print and digital sales efforts via primary, secondary and syndicated research services and data. ➢ Developed client proposals, sales calls, presentations and overall individual, cross-title and cross platform positioning efforts for the Bonnier Men’s Group, which consisted of the Bonnier Technology Group (Popular Science, American Photo, Popular Photography and formerly… Show more ➢ Worked closely with Corporate and regional Ad Sales and Marketing teams in the Bonnier U.S. offices, supporting all print and digital sales efforts via primary, secondary and syndicated research services and data. ➢ Developed client proposals, sales calls, presentations and overall individual, cross-title and cross platform positioning efforts for the Bonnier Men’s Group, which consisted of the Bonnier Technology Group (Popular Science, American Photo, Popular Photography and formerly Sound & Vision and Science Illustrated) and the Bonnier Outdoor Group (Field & Stream, Outdoor Life, Cycle World). ➢ Managed all research resources and tools for the Bonnier Men’s Group. Administered and coordinated training on all research software tools for print and digital. Assisted Research Director in assessing the needs of the company and seeking and analyzing new research tools and vendors to satisfy those needs. ➢ Educated and guided marketing/sales on available media research sources, provided research solutions and client specific packages for each brand. Performed prospecting and analysis, Monthly, Quarterly and YTY reporting, Monitored and Tracked all syndicate resources, ad spending, ad effectiveness, editorial content, mobile/digital reports & online metrics. ➢ Maintained information databases on the Intranet for quick and easy access of POVs, White Papers, title specific analysis, market research and Industry forecasting and Trends. Show less



Playbill

• Book and Periodical Publishing
• 1 - 100 Employee

• Research Manager

  • Aug 2004 - Aug 2008

  Greater New York City Area ➢ Tested and implemented new research tools into the company, Negotiated contracts with all research software vendors, and provided group and individual training and day to day troubleshooting of software. ➢ Created Playbill prototypes and utilized syndicate research data to identify and define specific consumer markets, trends, and profiles, as relevant to sales team’s strategic planning efforts. ➢ Developed and conducted surveys for field studies of the NY Theatre Market, Playbill… Show more ➢ Tested and implemented new research tools into the company, Negotiated contracts with all research software vendors, and provided group and individual training and day to day troubleshooting of software. ➢ Created Playbill prototypes and utilized syndicate research data to identify and define specific consumer markets, trends, and profiles, as relevant to sales team’s strategic planning efforts. ➢ Developed and conducted surveys for field studies of the NY Theatre Market, Playbill Online, and Playbill Online Radio. ➢ Tracked and analyzed click rates & impressions for Email Blasts, online feature stories and news articles. ➢ Provided written documentation of findings, constructed presentations and trained staff on various computer systems. Show less



ARTICAL ONE PRODUCTIONS

• Marketing Coordinator

  • Apr 2002 - Aug 2004

  Greater New York City Area ➢ Created promotional materials for artists, performances, video shoots and new cd releases. ➢ Developed and distributed press kits/media kits. ➢ Managed artist contracts and handled company correspondence.



BATES WORLDWIDE

• Media Research Analyst

  • 2000 - 2002

  Greater New York City Area ➢ Managed and analyzed large groups of syndicate data, supporting Bates’ US Ad Sales and planning staff. ➢ Generated demographic, geographic, product usage, and competitive analysis reports for major accounts (Wendy's, Estee Lauder, Warner-Lambert, Carter Wallace, Hyundai) and new business. ➢ Performed troubleshooting and integration of new technology into the company. ➢ Trained employees on various research software databases and liaised between research vendors and the agency.



Metropolitan Transportation Authority

• United States
• Urban Transit Services
• 700 & Above Employee

• Transit Customer Service Speicalist I

  • Apr 1997 - Jun 2000

  Greater New York City Area ➢ Processed and maintained delay verification request data using MS Access queries. ➢ Researched and prepared letter and telephone response follow-ups for transit-related customer complaints, questions and inquiries. ➢ Handled high volume incoming Travel Information and MetroCard calls. ➢ Utilized the Online Travel Information System database to create travel itineraries for customers throughout the New York City area. ➢ Provided executive admin support to Chief and Senior Vice… Show more ➢ Processed and maintained delay verification request data using MS Access queries. ➢ Researched and prepared letter and telephone response follow-ups for transit-related customer complaints, questions and inquiries. ➢ Handled high volume incoming Travel Information and MetroCard calls. ➢ Utilized the Online Travel Information System database to create travel itineraries for customers throughout the New York City area. ➢ Provided executive admin support to Chief and Senior Vice President of Customer Services Division.

• Marketing Intern

  • Sep 1995 - Apr 1997

  Greater New York City Area ➢ Created and co-designed copy and layout for 2-page, full-color spread (printed in the winter issues of Museums Magazine). ➢ Managed client accounts and subway ad sales for advertising co-op program. ➢ Assisted in editing Facts & Figures 1996 and Poetry In Motion anthology book. ➢ Organized archives for promotional pieces.