Terri Riha
Senior Healthcare Marketing and Business Development Strategist at Forefront Healthcare Consulting- Claim this Profile
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Bio
Credentials
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Medical Aesthetician LMT
LMTJan, 1998- Nov, 2024
Experience
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Forefront Healthcare Consulting
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Advertising Services
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1 - 100 Employee
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Senior Healthcare Marketing and Business Development Strategist
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Jan 2018 - Present
Develops and executes medical marketing strategies for multi-specialty practices, ambulatory surgery centers, institutional healthcare, and significant regional-national brands. Forecasts trends, evaluates research, current market conditions, and competitor data to successfully implement marketing campaigns. Exceedingly proficient in establishing key relationships to expeditiously development and scale growth. A true champion in all aspects of business development. Develops and executes medical marketing strategies for multi-specialty practices, ambulatory surgery centers, institutional healthcare, and significant regional-national brands. Forecasts trends, evaluates research, current market conditions, and competitor data to successfully implement marketing campaigns. Exceedingly proficient in establishing key relationships to expeditiously development and scale growth. A true champion in all aspects of business development.
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NIH Research & Consulting
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United States
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Market Research
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100 - 200 Employee
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Healthcare Information Technology Consultant
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Jan 2016 - Present
NIH Research is a leading marketing and consulting firm exclusive to the Healthcare Technology market. With 25 years of proven results and a staff built around experienced and credentialed healthcare professionals allows NIH Research & Consulting to recruit and retain a client list comprised of the most elite and progressive Healthcare Technology vendors in the industry.We are an innovative, client focused organization that contributes substantially to our clients’ success in the constantly evolving HIT landscape, with projects including High Level Lead Generation/Qualification, Client Satisfaction, Win/Loss Studies, Market Validation, and Trade show Optimization. With NIH Research, you can draw upon our years of experience and deep market knowledge to optimize your efforts, improve customer satisfaction and maximize profitability.
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Founder | Director Business Development, Marketing
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Jan 1994 - Present
Tracking Industry Trends such as Healthcare Infrastructure and helping businesses develop revenue streams. Tracking Industry Trends such as Healthcare Infrastructure and helping businesses develop revenue streams.
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Senior Business Development, Marketing Consultant
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Jan 1994 - Present
Senior Marketing Strategist / Senior Business Development, Marketing ConsultantA sought-after public speaker and solid marketing strategy practitioner, As an advocate for enterprises who want to leverage their national footprint and/or expand on an international scale. She has consulted on large projects which have led to effective marketing campaigns and B2B partnering strategies
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Media Spokesperson
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Jan 1994 - Present
Media Spokesperson and PrincipalAs a renowned expert and spokesperson in healthcare. Ms. Riha is one of the most sought-after public speakers internationally and nationally on Healthcare and Strategic Marketing. Numerous broadcasting appearances with national and regional news stations have positioned her to be the television and broadcast journalist's choice when it comes to the ever changing healthcare industry.
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Senior Marketing Strategist
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Mar 2014 - Feb 2015
Develops and maintains marketing strategies in the healthcare vertical of Phlebology. Forecast trends, evaluates research, current market conditions and competitor data to successfully implement marketing plans. Plans, develops, responds with campaigns that are effective in global, national and local target markets.Utilizes all media venues to accomplish a synergistic relationship between public relations and marketing campaigns. An accomplished networker who is result and goal oriented.
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Senior Marketing Strategist, Philanthropic Partnerships
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Aug 2012 - Jan 2013
Ms. Riha continues to bring many companies into fruition, her experience in researching and interviewing all levels of subject matter for the benefit of enterprise and strategic growth. She is hands-on with a portfolio of marketing capabilities ranging from promoting and conducting national media campaigns, events and product launches to teaching consistent messaging techniques to professional teams/staff. Ms. Riha continues to bring many companies into fruition, her experience in researching and interviewing all levels of subject matter for the benefit of enterprise and strategic growth. She is hands-on with a portfolio of marketing capabilities ranging from promoting and conducting national media campaigns, events and product launches to teaching consistent messaging techniques to professional teams/staff.
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Healthcare Strategist
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2010 - 2012
Senior level healthcare marketing and public relations Senior level healthcare marketing and public relations
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National Sales Manager
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Jun 2008 - May 2009
Opened Sonobello offices throughout the country, trained professional staff and conducted national media events and open houses. Responsible for recruitment of staff and physical facility expansion, Ms. Riha managed rapid change and growth during the company's start-up phase. Additionally, she directed pre-selling functions in new markets, generating leads, conducted cold calls and established rapport with prospective clients. She consistently surpassed defined quotas and benchmarks for luxury-product sales in a depressed economy, contributing to the company's overall stability and growth plans. .
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President & Ceo
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Aug 2005 - Jul 2008
CEO, Medical management plastic surgery centers. CEO, Medical management plastic surgery centers.
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CEO
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Aug 2005 - Jul 2008
Planned, strategized, organized and managed start-up medical / aesthetics clinic. Oversawmarketing / business development, office management, aesthetician functions, vendorsourcing and management, inventory control, financial administration including AR/AP,staffing, regulatory compliance and customer relationships. Sourced, hired and directedphysicians; consulted with clients to identify needs and recommend appropriate treatments;provided physician and client support. Prepared / administered $750,000 budget.
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CEO
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Jan 1994 - Aug 2005
Responsible for all fiscal matters and budgets, strategic growth, personnel, forecasting, trends, marketing, public relations, advertising, strategic relationships in healthcare, mining new revenue streams, crisis management and oversaw four ambulatory surgery centers in tandem with 6 offices in US and Canada. Developed protocols and processes to meet state and federal regulatory requirements, including HIPAA and OSHA.Crafted and administered $1.6 million dollar budget while successfully executing credentialing; secured insurance contracts and positioning the companies in the top tier of their verticals.
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Education
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1982 - 1986
University of Arizona
Undergraduate Course Work, Studied Advertising,Marketing and Business -
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Xavier College Prep
1978-1982
Community
