Marketing Manager

• Apr 2023 - Present

Marketing Channel and Events Program Manager

• Dec 2021 - Jun 2022

Supplier Marketing Specialist

• Nov 2020 - Dec 2021

Director of Strategic Marketing

• Mar 2016 - Apr 2020

Launched new ThinkSIS.com website to clearly articulate the business, provide regular updates and increase traffic. Content was developed by working with the various brand managers within the company. Increased the Marketing budget by working with partners to determine all available MDF funding. Developed Sales lead tracking process to establish ROI of marketing campaigns. Responsible for AWS Partnership, directing the company on how to expand our partnership level and offerings. Launched new ThinkSIS.com website to clearly articulate the business, provide regular updates and increase traffic. Content was developed by working with the various brand managers within the company. Increased the Marketing budget by working with partners to determine all available MDF funding. Developed Sales lead tracking process to establish ROI of marketing campaigns. Responsible for AWS Partnership, directing the company on how to expand our partnership level and offerings.

Senior Product Marketing Manager

• Feb 2014 - Mar 2016

Identified need for Development phase within New Product Development process and developed framework.Liaison between Sales, Product and Marketing to identify and drive solutions for key product gaps and/or required sales and marketing tools.

Senior Manager, Sales Operations

• Aug 2013 - Jan 2014

Trained new sales force, developed processes and materials to use as they began providing Managed Services to customers.

Manager, Managed Services Sales Support

• Feb 2013 - Aug 2013

Managed the Managed Services Opportunity Review Council to ensure that pursuit teams were focused on customer opportunities that could be successfully won, installed and managed.Spearheaded team responsible for quality and consistency of Requests for Proposals, Statements of Work and associated pricing and billing accuracy; resulting in 38% revenue growth, gross profit increase of 180% and a 100% margin improvement.

Senior Business Analyst

• May 2012 - Jan 2013

Marketing & Strategy Consultant

• Jan 2011 - May 2012

 Developed Brand Framework for a community bank identifying their points of differentiation in the local market and becoming foundation and benchmark for design and marketing at new location.  Worked with startup company establishing web site and social media strategy and content.  Contracted by area Dentist to improve profitability, identify process improvements and customer retention opportunities.  Developed Brand Framework for a community bank identifying their points of differentiation in the local market and becoming foundation and benchmark for design and marketing at new location.  Worked with startup company establishing web site and social media strategy and content.  Contracted by area Dentist to improve profitability, identify process improvements and customer retention opportunities.

Marketing and Product Manager

• Jun 2006 - Dec 2010

 Managed large POS project with international client, increasing functionality delivered, decreasing defects in releases and ultimately leading to 1st live store.  Instrumental in revamped RFP process which led to multiple wins with key retailers.  Championed Product Approach to projects within the company, educating developers and business analysts on what was included in Core Product to help build awareness, aid in development and increase timeliness of project implementations.  Generated highest ever ranking in RIS News Leaderboard competing against 90 other retail vendors.  Received more than 12 Partner Recognition awards from Microsoft, Symantec and IBM for outstanding performance in account acquisition and revenue generation.  Developed and executed annual Marketing plan, which included numerous large scale events and lead generation activities; growing sales 40% annually. Show less

Director of Marketing

• 1994 - 2004

 Directed internal and external Sales personnel; while also acting as Key Account Manager for Target, NAPA, Wal-Mart and Sam’s Club. Identified and cultivated new business opportunities with new and existing accounts to increase sales.  Managed the conceptualization, design, production, and introduction of new products, packaging and promotional programs.  Produced costing and profitability analyses for new items, programs and promotions.  Negotiated timing and pricing with vendors to create project timetables and budgets.  Implemented and maintained Data Warehouse/Data Mining software program enabling company to obtain previously unavailable reports and information on a timelier basis.  Developed and sustained sales forecasting system enabling manufacturing to optimize its production facilities and better fulfill customer demand. Show less

Director of Marketing

• 1994 - 2004

Marketing Manager

• 1994 - 2004