Terri Ethridge

Director, Marketing and Communications at AnnJoy
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Contact Information
us****@****om
(386) 825-5501
Location
Essex, Connecticut, United States, US

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Credentials

  • Photoshop 2021 Essential Training: The Basics
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • PowerPoint Essential Training (Office 365/Microsoft 365)
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • PowerPoint: Designing Better Slides
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • B2B Foundations: Social Media Marketing
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Learning Canva
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Marketing on Twitter
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Designing Emotion: How To Use Design To Move People
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Learning Squarespace
    LinkedIn
    Feb, 2021
    - Nov, 2024

Experience

    • United States
    • Packaging and Containers Manufacturing
    • 1 - 100 Employee
    • Director, Marketing and Communications
      • Oct 2020 - Present

      Creating brand awareness and digital presence for a terrific small business that does big things! I work with AnnJoy, supplier of premium branded packaging to retailers around the world, to rebrand and recharge their website and social media accounts and activity. Creating brand awareness and digital presence for a terrific small business that does big things! I work with AnnJoy, supplier of premium branded packaging to retailers around the world, to rebrand and recharge their website and social media accounts and activity.

    • Deputy Assistant U.S. Trade Representative for Korea
      • May 2015 - Jul 2017

      As chief policy advisor on U.S.-South Korea trade matters for the Office of the U.S. Trade Representative, was responsible for implementing the US-Korea Free Trade Agreement. Managed interagency Korea trade policy process, led regular consultations with the Korean government, including the U.S.-Korea Autos Working Group, and worked with Korean officials to resolve specific market access problems reported by U.S. companies. Coordinated interagency response to competition policy concerns, with particular emphasis on the information and communications technology sector. Show less

  • Zavada International
    • Washington DC Metro Area
    • Managing Director
      • Apr 2013 - Apr 2015

      Advised clients in health technology sector on corporate diplomacy, helping build strong influence campaigns designed to sway decision-maker thinking through direct appeals, coalition building and targeted public relations activities. Offered hands-on crisis management assistance, strategy consulting, and formal negotiating skills training. Advised clients in health technology sector on corporate diplomacy, helping build strong influence campaigns designed to sway decision-maker thinking through direct appeals, coalition building and targeted public relations activities. Offered hands-on crisis management assistance, strategy consulting, and formal negotiating skills training.

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Director, Government Relations
      • Feb 2010 - Jan 2013

      Established government relations presence for life sciences company in Washington, DC and major overseas markets, including China, Korea and Australia. Grew company's influence network and, by winning public and private insurer coverage for company's life-saving technology, expanded company's market and sales potential. Established government relations presence for life sciences company in Washington, DC and major overseas markets, including China, Korea and Australia. Grew company's influence network and, by winning public and private insurer coverage for company's life-saving technology, expanded company's market and sales potential.

    • Managing Director
      • Jan 1998 - Feb 2010

      Created independent consultancy to advise clients on identifying and responding effectively to regulatory, legislative and political threats to corporate interests in foreign markets. Authored Harvard Business School case study on effective use of corporate diplomacy and partnered with HBS expert to create training for global public affairs staff of Fortune 100 firm. Created independent consultancy to advise clients on identifying and responding effectively to regulatory, legislative and political threats to corporate interests in foreign markets. Authored Harvard Business School case study on effective use of corporate diplomacy and partnered with HBS expert to create training for global public affairs staff of Fortune 100 firm.

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Director, Global Strategy and Analysis
      • Sep 1993 - Dec 1997

      Developed and managed network of key government contacts and company representatives across Asian markets in support of market access for US medical technology in the region. Extended Association's presence in Asia beyond Japan to include China, Korea, Taiwan, India, Singapore, Thailand, Malaysia. Working with Asian regulators, helped establish regulatory framework for medical devices across the region and fought to expand patient access to cutting edge medical technologies. Developed and managed network of key government contacts and company representatives across Asian markets in support of market access for US medical technology in the region. Extended Association's presence in Asia beyond Japan to include China, Korea, Taiwan, India, Singapore, Thailand, Malaysia. Working with Asian regulators, helped establish regulatory framework for medical devices across the region and fought to expand patient access to cutting edge medical technologies.

  • US Department of Commerce, ITA
    • Washington D.C. Metro Area
    • Office of Japan
      • Apr 1989 - Sep 1993

    • Legislative Assistant
      • Jun 1987 - Apr 1989

Education

  • Princeton University
    MPA, International Relations
    1985 - 1987
  • University of Missouri-Columbia
    Bachelor of Arts (B.A.), Economics

Community

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