Terra Davidson, CAAP
Sales Manager at Hopewell Residential- Claim this Profile
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Bio
Rachael Roulston
I worked alongside Terra as a marketing consultant for over 5 years, so I fully understand her ability to meet challenges head-on with strategic planning and execution. Terra has an outside-the-box outlook together with an abstract thinking style that she uses to put a fresh spin on sales promotions and marketing campaigns. Due in part to her flexibility, she turns brainstorming sessions into actionable marketing efforts on a moment’s notice. While her high level of commitment, imagination and competitiveness helped to achieve impressive sales goals year over year. Terra will prove to be an excellent addition and valuable asset to any team.
LinkedIn User
Terra and I were both members of Avalon’s leadership team, her role was Director, Sales and Marketing Manager and my role was CFO. We worked closely on day to day operational items, as well as strategic initiatives for more than five years. Terra’s had a strong impact on Avalon’s culture, she is outgoing and enthusiastic, exactly what you look for in a sales and marketing director. Terra’s abilities align perfectly with her area of expertise. She is highly motivational, engaging and understands the specifics of how to sell, through understanding and valuing the customer. Her team was always very loyal to her, she puts them before herself, integrating their ideas into her team’s overall approach, resulting in a high level of team engagement and better performance. Terra has excellent presentation skills; in front of customers, her team, and the company, part of this is due to her positive personality, and part because sales and marketing are her passion. Terra believes in giving back to the community, through teaching at post secondary institutions and chairing the board of Brown Bagging for Kids. Terra has great people skills, when she walks into a room, she brings the energy, through a great sense of humour, a willingness to call it like she sees it and an ability to bring different types of people together. In summary, I would highly recommend Terra in a sales and marketing leadership role, or a similar role that she feels confident she could add value in. It was a pleasure to work with her.
Rachael Roulston
I worked alongside Terra as a marketing consultant for over 5 years, so I fully understand her ability to meet challenges head-on with strategic planning and execution. Terra has an outside-the-box outlook together with an abstract thinking style that she uses to put a fresh spin on sales promotions and marketing campaigns. Due in part to her flexibility, she turns brainstorming sessions into actionable marketing efforts on a moment’s notice. While her high level of commitment, imagination and competitiveness helped to achieve impressive sales goals year over year. Terra will prove to be an excellent addition and valuable asset to any team.
LinkedIn User
Terra and I were both members of Avalon’s leadership team, her role was Director, Sales and Marketing Manager and my role was CFO. We worked closely on day to day operational items, as well as strategic initiatives for more than five years. Terra’s had a strong impact on Avalon’s culture, she is outgoing and enthusiastic, exactly what you look for in a sales and marketing director. Terra’s abilities align perfectly with her area of expertise. She is highly motivational, engaging and understands the specifics of how to sell, through understanding and valuing the customer. Her team was always very loyal to her, she puts them before herself, integrating their ideas into her team’s overall approach, resulting in a high level of team engagement and better performance. Terra has excellent presentation skills; in front of customers, her team, and the company, part of this is due to her positive personality, and part because sales and marketing are her passion. Terra believes in giving back to the community, through teaching at post secondary institutions and chairing the board of Brown Bagging for Kids. Terra has great people skills, when she walks into a room, she brings the energy, through a great sense of humour, a willingness to call it like she sees it and an ability to bring different types of people together. In summary, I would highly recommend Terra in a sales and marketing leadership role, or a similar role that she feels confident she could add value in. It was a pleasure to work with her.
Rachael Roulston
I worked alongside Terra as a marketing consultant for over 5 years, so I fully understand her ability to meet challenges head-on with strategic planning and execution. Terra has an outside-the-box outlook together with an abstract thinking style that she uses to put a fresh spin on sales promotions and marketing campaigns. Due in part to her flexibility, she turns brainstorming sessions into actionable marketing efforts on a moment’s notice. While her high level of commitment, imagination and competitiveness helped to achieve impressive sales goals year over year. Terra will prove to be an excellent addition and valuable asset to any team.
LinkedIn User
Terra and I were both members of Avalon’s leadership team, her role was Director, Sales and Marketing Manager and my role was CFO. We worked closely on day to day operational items, as well as strategic initiatives for more than five years. Terra’s had a strong impact on Avalon’s culture, she is outgoing and enthusiastic, exactly what you look for in a sales and marketing director. Terra’s abilities align perfectly with her area of expertise. She is highly motivational, engaging and understands the specifics of how to sell, through understanding and valuing the customer. Her team was always very loyal to her, she puts them before herself, integrating their ideas into her team’s overall approach, resulting in a high level of team engagement and better performance. Terra has excellent presentation skills; in front of customers, her team, and the company, part of this is due to her positive personality, and part because sales and marketing are her passion. Terra believes in giving back to the community, through teaching at post secondary institutions and chairing the board of Brown Bagging for Kids. Terra has great people skills, when she walks into a room, she brings the energy, through a great sense of humour, a willingness to call it like she sees it and an ability to bring different types of people together. In summary, I would highly recommend Terra in a sales and marketing leadership role, or a similar role that she feels confident she could add value in. It was a pleasure to work with her.
Rachael Roulston
I worked alongside Terra as a marketing consultant for over 5 years, so I fully understand her ability to meet challenges head-on with strategic planning and execution. Terra has an outside-the-box outlook together with an abstract thinking style that she uses to put a fresh spin on sales promotions and marketing campaigns. Due in part to her flexibility, she turns brainstorming sessions into actionable marketing efforts on a moment’s notice. While her high level of commitment, imagination and competitiveness helped to achieve impressive sales goals year over year. Terra will prove to be an excellent addition and valuable asset to any team.
LinkedIn User
Terra and I were both members of Avalon’s leadership team, her role was Director, Sales and Marketing Manager and my role was CFO. We worked closely on day to day operational items, as well as strategic initiatives for more than five years. Terra’s had a strong impact on Avalon’s culture, she is outgoing and enthusiastic, exactly what you look for in a sales and marketing director. Terra’s abilities align perfectly with her area of expertise. She is highly motivational, engaging and understands the specifics of how to sell, through understanding and valuing the customer. Her team was always very loyal to her, she puts them before herself, integrating their ideas into her team’s overall approach, resulting in a high level of team engagement and better performance. Terra has excellent presentation skills; in front of customers, her team, and the company, part of this is due to her positive personality, and part because sales and marketing are her passion. Terra believes in giving back to the community, through teaching at post secondary institutions and chairing the board of Brown Bagging for Kids. Terra has great people skills, when she walks into a room, she brings the energy, through a great sense of humour, a willingness to call it like she sees it and an ability to bring different types of people together. In summary, I would highly recommend Terra in a sales and marketing leadership role, or a similar role that she feels confident she could add value in. It was a pleasure to work with her.
Experience
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Hopewell Residential
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Canada
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Real Estate
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1 - 100 Employee
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Sales Manager
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May 2021 - Present
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Professional Home Builders Institute
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Canada
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E-Learning Providers
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1 - 100 Employee
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Contractor
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Sep 2020 - May 2021
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Instructor
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Mar 2012 - May 2021
Instructing courses and educating within the areas of Sales and Marketing, Selling Skills (Beginner and Advanced Levels), Sales Management, and Customer Service, both in classroom and online.
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Making Changes Association
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Fund & Business Developmemt
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Apr 2020 - May 2021
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Full Revolution Accountability Coaching
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North America
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Sales and Marketing Coach
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Jun 2018 - Apr 2021
I work with teams who want to differentiate themselves in the market in which they operate. With custom developed training programs, we work together as a team to enhance their brand. The training can be in the areas of sales, marketing and/or customer service. I work with teams who want to differentiate themselves in the market in which they operate. With custom developed training programs, we work together as a team to enhance their brand. The training can be in the areas of sales, marketing and/or customer service.
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Attainable Homes Calgary
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Canada
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Real Estate
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1 - 100 Employee
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Director of Sales
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Jul 2018 - Apr 2019
• Directed all sales planning and strategies, business development, and team performance for sales teams in multiple sales centers in Calgary • Led a complete redesign and upgrade of the sales model; developed, conveyed and achieved buy-in of a new vision with a growth model based on relationship-building and exceptional service • Developed and tracked metrics and success criteria for all sales programs and activities • Oversaw sales team recruitment and training, including activation of the builder partner sales teams • Created momentum for reaching goals and increasing revenue in sales staff through effective one on one and team coaching, operational sales process training and developing strategies to simplify the sales process Show less
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Avalon Master Builder
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Canada
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Real Estate
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1 - 100 Employee
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Director, Sales and Marketing
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Jan 2016 - May 2018
• Directed all aspects of all sales and marketing functions including branding, public relations and events• Oversaw the development, administration and maintenance of comprehensive sales and marketing program that ensured continued growth and industry leadership• Established, developed, and managed annual sales quotas and budgets based on company targets, product specifications, market data and budget factors.
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Sales & Marketing Manager
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Jul 2004 - Dec 2015
• Maintained progressive responsibilities with the role evolving along with company growth; included combinations of deliverables for Sales and Marketing Management, Brand Management, Customer Experience Management, Service Management, and Interior Design and Selections• Implemented strategic planning, including corporate positioning and competitive analysis, customer segment selection, and related product positioning• Capitalized on industry and marketplace trends, and developed tracking metrics & success criteria of sales programs and campaigns Show less
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CHBA - UDI Calgary Region Association
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Real Estate
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1 - 100 Employee
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Managing Director - Built Green
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Jul 2002 - Jul 2004
• Developed, facilitated, and launched the Built Green program with association committee; traveled throughout Canada presenting the program to both provincial and local homebuilders associations • Developed, facilitated, and launched the Built Green program with association committee; traveled throughout Canada presenting the program to both provincial and local homebuilders associations
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Acccount Manager
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Feb 1999 - May 2001
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Education
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2021 - 2021
University of Alberta
Indigenous Canada -
2016 - 2017
Results Canada Inc.
Building Leader Program -
2001 - 2002
Institute of Communication Agencies
Communications and Advertising Accredited Professional (CAAP) -
2014 -
Ivey Business School at Western University
Ivey Management Essentials Program
Community
