Experience

dentsu Finland

• Finland
• Advertising Services
• 1 - 100 Employee

• • Jun 2023 - Present

• • Mar 2022 - Jun 2023


GroupM Finland
• Finland
• Advertising Services
• 1 - 100 Employee
• Account Director

  • Jan 2021 - Mar 2022


Dagmar

• Finland
• Advertising Services
• 200 - 300 Employee

• Strategist

  • Nov 2018 - Jan 2021

  I am responsible for the strategic planning of my clients’ marketing activities and finding new opportunities for my clients. I typically lead the annual strategy work (e.g. targets, budgeting, timing, channels) and support and motivate the work of senior planners involved. I am also involved in the strategic planning of brand and tactical campaigns. My role involves working closely with the client’s creative agency to make sure the marketing strategy and content are aligned and support each other. With some clients I also act as an account director. Show less



Hanken School of Economics

• Finland
• Higher Education
• 100 - 200 Employee

• Master Degree

  • Aug 2017 - Jul 2020

  Hanken School of Economics holds the three most prestigious international accreditations for business schools: EQUIS, AACSB and AMBA. I graduated from Hanken with a GPA of 88/100 (Very Good). I wrote my thesis on value co-creation and based on the research findings, suggested a new Learning-centred value co-creation -framework. Hanken School of Economics holds the three most prestigious international accreditations for business schools: EQUIS, AACSB and AMBA. I graduated from Hanken with a GPA of 88/100 (Very Good). I wrote my thesis on value co-creation and based on the research findings, suggested a new Learning-centred value co-creation -framework.


Family Villanova
• United States
• Law Practice
• 1 - 100 Employee
• Maternity Leave

  • Mar 2016 - Aug 2017


Anttila Oy

• Finland
• Retail
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2015 - Aug 2016

  As the Digital Marketing Manager for one of Finland’s biggest retailers I was in charge of planning and overseeing the digital marketing for the Anttila and Kodin1 brands. Marketing activities were planned for both physical stores and e-commerce sites. My responsibilities included strategy and planning; objective setting; budgeting; advertising and media agency contacts; event marketing, product promotions, consumer research and CRM and loyalty programme. Employment ended due to Anttila filing for bankruptcy after trading for over 60 years, Show less



Avaus Marketing Innovations

• Sweden

• Director, Media

  • Feb 2015 - Oct 2015

  As a Media Director, I was responsible for developing a new digital marketing offering to expand the service portfolio of Avaus. My team and I, supported the clients in their digital strategy through innovative solutions leveraging marketing automation and digital advertising combined with CRM. The client portfolio included e.g. some of Finland's biggest Retailers and Insurance companies. I managed a team of 4 specialists. As a Media Director, I was responsible for developing a new digital marketing offering to expand the service portfolio of Avaus. My team and I, supported the clients in their digital strategy through innovative solutions leveraging marketing automation and digital advertising combined with CRM. The client portfolio included e.g. some of Finland's biggest Retailers and Insurance companies. I managed a team of 4 specialists.



iProspect Finland

• • Mar 2013 - Jan 2015

  As Client Services Director I manage all aspects of iProspect’s client services function including the successful execution of client projects, reporting and analysis, and client relations management, through a team of consultants who are specialists in all aspects of digital marketing.

• • Oct 2011 - Mar 2013

  As a Senior Consultant at iProspect I planned and managed performance based online marketing activities for our client organizations. My role involved setting up and managing advanced Paid Search campaigns on a global scale. While carrying out the multifaceted digital projects, an essential part of my daily work was project management and communication with a wide range of internal and external stakeholders. I constantly sought to improve processes and realize the new opportunities that emerge from data analysis. I collaborated with senior management to ensure that Paid Search would become an integral part of the organization’s marketing and communication strategy at all levels. Show less

• • Apr 2010 - Oct 2011

  SEM campaign management and optimization, project co-ordination, client communication.



Eniro

• Sweden
• Advertising Services
• 400 - 500 Employee

• Campaign Optimizer

  • Dec 2009 - Apr 2010

  Sponsored links campaign optimization. Sponsored links campaign optimization.



taxback.com

• United Kingdom
• Financial Services

• Marketing Manager

  • Jun 2008 - Nov 2009

  Responsible for online and offline marketing activities including global paid search, display advertising, direct marketing, SEO and social media. Responsible for online and offline marketing activities including global paid search, display advertising, direct marketing, SEO and social media.



Yahoo! Search Marketing

• United States
• Research Services

• Senior Search Marketing Editor

  • Jul 2006 - May 2008

  Creating and optimising paid search campaigns. Finding new business opportunities for Nordic Clients. Creating and optimising paid search campaigns. Finding new business opportunities for Nordic Clients.



Nordea

• Finland
• Banking
• 700 & Above Employee

• Bank Teller

  • Jun 2005 - Aug 2005

  Customer service: daily banking transactions, credit card applications, foreign exchange Customer service: daily banking transactions, credit card applications, foreign exchange