Tereza Išková

Head of Digital at WMC/GREY
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Contact Information
us****@****om
(386) 825-5501
Location
Czechia, CZ
Languages
  • angličtina Professional working proficiency
  • němčina Elementary proficiency

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5.0

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/ Based on 4 ratings
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Daniela Magyar

Tereza is a professional, responsible and smart Account Director with a great amount of experience in the digital environment, including coordinating and navigating complex digital platforms. She is an experienced team leader and I've seen her lead many campaigns and projects from the initial client brief to successful completion. She is empathetic and approachable, always willing to jump into projects even out of her usual scope, which makes her an excellent team player. She has a unique client-centred approach mixed with just the right amount of diplomacy, which allows her to often come up with solutions that benefit both her client and the agency. It's always a pleasure to work with her!

Katka Buresova

We firstly met in WMC/Grey and Tereza joint our digital tam. I was working with her on several clients and she was always helpful, nice and well organized. Lately we met in Mustard agency and even thought we didn't work on the same client accout I know she was dedicated to her work. She always put a lot of effort, passion and knowledge to move things forward and make everyone feels that she is fully in control of stuff. I am also greatful for her dedication and responsibility. I would love to cooperate with her again anytime.

Katerina Hipska

Terezka is one of the most devoted, detail-oriented, "taking-the-extra-mile" people I had the pleasure working with. She is a great team-player, she is empathetic as well as rational, pro-client oriented, agile and carries out her tasks with ease and charm. Her positive attitude is contagious. She is that very special person that makes the whole workspace (regardless if it is an office or a production set) shine with joy and happiness.

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Experience

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Head of Digital
      • Nov 2020 - Present

      Effective campaign needs a good digital strategy, flawless execution and comprehensive analysis. Glad I am leading the digital team which is responsible for social media, performance ads, influencers, emailing and UX design ✌️

    • Digital Project Manager
      • Jul 2020 - Oct 2020

      Back in my #old agency working on ŠKODA projects. This time for Octavia derivates. Preparing content strategy, being part of video production and delivering around 160 digital assets to ŠKODA markets.

    • Czechia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Director & Leader of Engagement platforms
      • Oct 2018 - Jun 2020

      Project manager and Account Director for We Love Cycling (digital engagement platform sponsored by ŠKODA AUTO on HeadQuarter level). Helping with several project in our team. Preparing new business tenders and pitches, cooperation on strategy and content strategy, leading communication, negotiations and overall cooperation with clients, managing projects from initial briefings to outcomes, video and photoshoot production. Leading whole publishing house and Social Media team. Communication with website developers, media house and other markets. In five years we successfully rolled out the We Love Cycling platform in 14 markets.  The platform reached more that 400M users and got more than 16M website visits.  Garnered upwards of 100M views on social media channels. Published over two thousand articles so far Became one of the most engaging cycling media outlets. We regularly perform better than any other cycling competitor. Show less

    • Project Manager
      • Jul 2016 - Oct 2018

      Project Manager for We Love Cycling (digital engagement platform sponsored by ŠKODA AUTO on HeadQuarter level). Managing projects from initial briefings to outcomesVideo and photoshoot productionLeading whole publishing house and Social Media team. Communication with website developers, media house and other markets.clients: ŠKODA AUTO - WeLoveCycling.com, Tour de France yearly campaign. Ahmad Tea and more...The Show Must Go Online!

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Account Manager
      • Oct 2015 - Jun 2016

      Responsible for inventing digital parts of advertising campaigns in close cooperation with the offline team and for execution (including a balanced finance flow). Responsible for websites, email campaigns, Social Media, Online campaigns (creation, KPI’s, media plans and evaluations). Cooperation on various tenders and pitches. Work for several brands from different segments.- Social Media (FB, Twitter, LinkedIn, Instagram, Pinterest)- Online campaigns (Media planning, PPC, RTB, FB ads)- Direct mail (MailChimp, Silverpop), email marketing strategy plans, reporting- Microsites, websitesClients:HEINEKEN ČR - (Social media, website)LAUFEN Bathrooms - brands JIKA, ROCA, LAUFEN (Social media, online campaigns, website)METROPOLITNÍ UNIVERZITA PRAHA (Online campaigns)GOODMILS - Babiččina volba (Social media, website, online campaigns)PFIZER - www.pozorkliste.cz (Online campaigns)PRAŽSKÁ ENERGETIKA (Online campaigns)VOLVO CARS (Social media, online campaigns, website) Show less

    • Digital Account Executive
      • Apr 2014 - Sep 2015

      - Social Media (FB, Twitter, LinkedIn, Instagram, Pinterest)- On-line campains (Media planning, PPC, RTB, FB ads)- Direct mail (MailChimp, Silverpop), email marketing strategy plans- MicrositesClients:HEINEKEN ČR - brands Starobrno & Heineken & Zlatopramen (Social media)LAUFEN Bathrooms - brands JIKA, ROCA, LAUFEN (Social media, online campaigns)METROPOLITNÍ UNIVERZITA PRAHA (Online campaigns)GOODMILS - Babiččina volba (Social media, website)PFIZER - www.pozorkliste.cz (Online campaigns)PRAŽSKÁ ENERGETIKA (Online campaigns)VOLVO CARS (Social media, online campaigns, website) Show less

  • Want-it
    • Hlavní město Praha, Česká republika
    • Client Services Manager, Sales
      • Apr 2013 - Apr 2014

      (E-shop with clothes) - responsible for running the business - customer services, sales - ordering products from suppliers - sales planning (E-shop with clothes) - responsible for running the business - customer services, sales - ordering products from suppliers - sales planning

    • Czechia
    • Technology, Information and Media
    • 1 - 100 Employee
    • Sales representative, client service, office manager
      • Nov 2012 - Mar 2013

      - acquisition of new clients - providing a complete administrative support - preparation of reports, salaries - handling mail, initial processing of invoices, etc. - acquisition of new clients - providing a complete administrative support - preparation of reports, salaries - handling mail, initial processing of invoices, etc.

    • Banking
    • 700 & Above Employee
    • Welcome officer (part time)
      • May 2010 - Nov 2012

      - creation of database of annual income - reporting via Internal management tools - work in MS Office - handling phone calls and emails - dealing with clients, communicating with other branches and departments of KB - grid support, ordering materials, clients and other administration - creation of database of annual income - reporting via Internal management tools - work in MS Office - handling phone calls and emails - dealing with clients, communicating with other branches and departments of KB - grid support, ordering materials, clients and other administration

    • DTP operator, Graphic Designer (part time)
      • Jan 2007 - Jun 2010

      Graphic design and preparation of print data. Communication between clients and suppliers Graphic design and preparation of print data. Communication between clients and suppliers

Education

  • Vysoká škola finanční a správní - Praha
    Bakalářské, Marketingová komunikace
    2009 - 2012
  • Střední škola polygrafická Praha, s.r.o.
    Maturita, Reprodukční grafik pro média
    2004 - 2008

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