Co-Founder & CEO

• Jul 2021 - Present

Entrepreneur In Residence

• Feb 2021 - Present

I work on Heyday. We make strength training fun, effective and safe for older adults. I work on Heyday. We make strength training fun, effective and safe for older adults.

Product Manager - Traveloka Eats

• Dec 2019 - Apr 2021

Traveloka is a travel & lifestyle unicorn in Indonesia and one of the largest travel app in SEA. I build food delivery app in Indonesia. I oversee Traveloka Eats' merchant-facing app and merchant operations & strategy. Traveloka Eats is one of latest ventures under Traveloka. Traveloka is a travel & lifestyle unicorn in Indonesia and one of the largest travel app in SEA. I build food delivery app in Indonesia. I oversee Traveloka Eats' merchant-facing app and merchant operations & strategy. Traveloka Eats is one of latest ventures under Traveloka.

Snapsheet Transaction, Product Strategy Intern

• Apr 2019 - Jun 2019

Investment Banking Summer Associate

• May 2018 - Aug 2018

Piper Jaffray is a leading middle-market investment bank. I worked as a summer associate under consumer group. Major contribution include: • Developed product marketing positioning and competitive analysis content, through user survey, client interview and IRI sell-through data, for a strategic investor presentation deck of a $50-million growth-stage personal hygiene consumer brand M&A deal • Led 3 analysts to build a customer retention excel model and a customer lifetime value… Show more Piper Jaffray is a leading middle-market investment bank. I worked as a summer associate under consumer group. Major contribution include: • Developed product marketing positioning and competitive analysis content, through user survey, client interview and IRI sell-through data, for a strategic investor presentation deck of a $50-million growth-stage personal hygiene consumer brand M&A deal • Led 3 analysts to build a customer retention excel model and a customer lifetime value excel model by using pivot table to analyze raw customer visit dataset from Mindbody system for a $20-million growth-stage gym M&A deal Show less Piper Jaffray is a leading middle-market investment bank. I worked as a summer associate under consumer group. Major contribution include: • Developed product marketing positioning and competitive analysis content, through user survey, client interview and IRI sell-through data, for a strategic investor presentation deck of a $50-million growth-stage personal hygiene consumer brand M&A deal • Led 3 analysts to build a customer retention excel model and a customer lifetime value… Show more Piper Jaffray is a leading middle-market investment bank. I worked as a summer associate under consumer group. Major contribution include: • Developed product marketing positioning and competitive analysis content, through user survey, client interview and IRI sell-through data, for a strategic investor presentation deck of a $50-million growth-stage personal hygiene consumer brand M&A deal • Led 3 analysts to build a customer retention excel model and a customer lifetime value excel model by using pivot table to analyze raw customer visit dataset from Mindbody system for a $20-million growth-stage gym M&A deal Show less

Polsky Center Innovation Fund Associate

• Dec 2016 - Dec 2017

Innovation Fund is a 20 million early-stage VC fund under the University of Chicago. It invests in life science, energy and technology startups. Innovation Fund Associate is a highly-selective program with 20 students being selected from Booth, Law School, Harris School, PhD and College every year. As an Innovation Fund Associate, I worked with a team of 5 students to do due diligence on 2 startups and pitched our investment thesis to the investment committee. Major contributions… Show more Innovation Fund is a 20 million early-stage VC fund under the University of Chicago. It invests in life science, energy and technology startups. Innovation Fund Associate is a highly-selective program with 20 students being selected from Booth, Law School, Harris School, PhD and College every year. As an Innovation Fund Associate, I worked with a team of 5 students to do due diligence on 2 startups and pitched our investment thesis to the investment committee. Major contributions include: • Conducted marketing analysis and financial modeling for a smart grid hardware startup and a novel cancer drug development startup • Innovation Fund totally invested over $150K for seed-round investments Show less Innovation Fund is a 20 million early-stage VC fund under the University of Chicago. It invests in life science, energy and technology startups. Innovation Fund Associate is a highly-selective program with 20 students being selected from Booth, Law School, Harris School, PhD and College every year. As an Innovation Fund Associate, I worked with a team of 5 students to do due diligence on 2 startups and pitched our investment thesis to the investment committee. Major contributions… Show more Innovation Fund is a 20 million early-stage VC fund under the University of Chicago. It invests in life science, energy and technology startups. Innovation Fund Associate is a highly-selective program with 20 students being selected from Booth, Law School, Harris School, PhD and College every year. As an Innovation Fund Associate, I worked with a team of 5 students to do due diligence on 2 startups and pitched our investment thesis to the investment committee. Major contributions include: • Conducted marketing analysis and financial modeling for a smart grid hardware startup and a novel cancer drug development startup • Innovation Fund totally invested over $150K for seed-round investments Show less

Business Strategy Intern

• Jun 2017 - Aug 2017

WeLab is one of the largest online lending providers in China and Hong Kong. I was working as a summer intern with WeLab's internal strategy team. I worked closely with the product and credit approval teams in China to analyze customer data in order to improve conversion rate and user experience. I also conducted a research on online lending and robo-advisor market in China and Hong Kong. Major contributions include: • Collaborated with data analytics and product marketing teams to… Show more WeLab is one of the largest online lending providers in China and Hong Kong. I was working as a summer intern with WeLab's internal strategy team. I worked closely with the product and credit approval teams in China to analyze customer data in order to improve conversion rate and user experience. I also conducted a research on online lending and robo-advisor market in China and Hong Kong. Major contributions include: • Collaborated with data analytics and product marketing teams to analyze customer conversion data covering 18 million users using R; proposed 3 fields of improvement in conversion funnel: improve data integration with channel websites, target high quality users on top of the funnel and stop converting resurrected customers Show less WeLab is one of the largest online lending providers in China and Hong Kong. I was working as a summer intern with WeLab's internal strategy team. I worked closely with the product and credit approval teams in China to analyze customer data in order to improve conversion rate and user experience. I also conducted a research on online lending and robo-advisor market in China and Hong Kong. Major contributions include: • Collaborated with data analytics and product marketing teams to… Show more WeLab is one of the largest online lending providers in China and Hong Kong. I was working as a summer intern with WeLab's internal strategy team. I worked closely with the product and credit approval teams in China to analyze customer data in order to improve conversion rate and user experience. I also conducted a research on online lending and robo-advisor market in China and Hong Kong. Major contributions include: • Collaborated with data analytics and product marketing teams to analyze customer conversion data covering 18 million users using R; proposed 3 fields of improvement in conversion funnel: improve data integration with channel websites, target high quality users on top of the funnel and stop converting resurrected customers Show less

Co-Founder

• Oct 2014 - May 2016

Nambozo Books is the first children's book publisher in Uganda that publishes local folktales that I am also fortunate enough to be the co-founder of the company. Nambozo Books started from a simple idea that we want Uganda children to grow up being able to read stories from their own culture. I led a team of 5 people from local community to write, illustrate, publish and sell the books. I also successfully fund-raised $10,000 from flyingV, a Taiwanese crowdfunding platform. Since 2014… Show more Nambozo Books is the first children's book publisher in Uganda that publishes local folktales that I am also fortunate enough to be the co-founder of the company. Nambozo Books started from a simple idea that we want Uganda children to grow up being able to read stories from their own culture. I led a team of 5 people from local community to write, illustrate, publish and sell the books. I also successfully fund-raised $10,000 from flyingV, a Taiwanese crowdfunding platform. Since 2014, Nambozo Books have published 3 books, organized 2 writing workshops and sold over 2000 books. It is also 100% locally owned and locally run. Major contributions include: • Led a team of 5 to launch the first folktale publisher in Uganda. Conducted user interviews, recruited local team and strategic partners, and prioritized execution roadmap; sold 500 books in 3 months through direct-sales model with ~10 salesperson • Launched a viral digital marketing campaign through Facebook and traditional media; secured $10k from crowd-funding Show less Nambozo Books is the first children's book publisher in Uganda that publishes local folktales that I am also fortunate enough to be the co-founder of the company. Nambozo Books started from a simple idea that we want Uganda children to grow up being able to read stories from their own culture. I led a team of 5 people from local community to write, illustrate, publish and sell the books. I also successfully fund-raised $10,000 from flyingV, a Taiwanese crowdfunding platform. Since 2014… Show more Nambozo Books is the first children's book publisher in Uganda that publishes local folktales that I am also fortunate enough to be the co-founder of the company. Nambozo Books started from a simple idea that we want Uganda children to grow up being able to read stories from their own culture. I led a team of 5 people from local community to write, illustrate, publish and sell the books. I also successfully fund-raised $10,000 from flyingV, a Taiwanese crowdfunding platform. Since 2014, Nambozo Books have published 3 books, organized 2 writing workshops and sold over 2000 books. It is also 100% locally owned and locally run. Major contributions include: • Led a team of 5 to launch the first folktale publisher in Uganda. Conducted user interviews, recruited local team and strategic partners, and prioritized execution roadmap; sold 500 books in 3 months through direct-sales model with ~10 salesperson • Launched a viral digital marketing campaign through Facebook and traditional media; secured $10k from crowd-funding Show less

USAID Feed the Future Economic Development Volunteer

• Jun 2014 - May 2016

Feed the Future Project is one of the largest international development projects in Uganda. I was working as an economic development Peace Corps volunteer under USAID Feed the Future Project implemented by Chemonics. My job was to advise 35 agribusinesses in Eastern Uganda on better financial and management practices. I also helped promote digital solutions, such as smart phones and mobile payment, for farmers to have better access to the market. Major contributions include: •… Show more Feed the Future Project is one of the largest international development projects in Uganda. I was working as an economic development Peace Corps volunteer under USAID Feed the Future Project implemented by Chemonics. My job was to advise 35 agribusinesses in Eastern Uganda on better financial and management practices. I also helped promote digital solutions, such as smart phones and mobile payment, for farmers to have better access to the market. Major contributions include: • Coached 35 agriculture businesses on management and microfinance application; total of $200k loan was given out to 1,000 farmers • Developed and implemented Business Incubation Program to train 104 farmers on financial management and marketing strategy. • Worked with a team of 3 to develop the curriculum, established milestones and evaluation metrics; through follow-up evaluations, ~30 farmers successfully started or expanded their businesses by taking out more capitals or reporting higher profits • Worked with Grameen Foundation to develop and execute onboarding workshops of an agriculture app for ~150 farmers Show less Feed the Future Project is one of the largest international development projects in Uganda. I was working as an economic development Peace Corps volunteer under USAID Feed the Future Project implemented by Chemonics. My job was to advise 35 agribusinesses in Eastern Uganda on better financial and management practices. I also helped promote digital solutions, such as smart phones and mobile payment, for farmers to have better access to the market. Major contributions include: •… Show more Feed the Future Project is one of the largest international development projects in Uganda. I was working as an economic development Peace Corps volunteer under USAID Feed the Future Project implemented by Chemonics. My job was to advise 35 agribusinesses in Eastern Uganda on better financial and management practices. I also helped promote digital solutions, such as smart phones and mobile payment, for farmers to have better access to the market. Major contributions include: • Coached 35 agriculture businesses on management and microfinance application; total of $200k loan was given out to 1,000 farmers • Developed and implemented Business Incubation Program to train 104 farmers on financial management and marketing strategy. • Worked with a team of 3 to develop the curriculum, established milestones and evaluation metrics; through follow-up evaluations, ~30 farmers successfully started or expanded their businesses by taking out more capitals or reporting higher profits • Worked with Grameen Foundation to develop and execute onboarding workshops of an agriculture app for ~150 farmers Show less

Co-Founder

• Mar 2013 - Apr 2014

Social Innovation Bus is a design-thinking bus tour to provide the resources and knowledge to empower college students for initiating social change. I initiated this program because I discovered that most of the urban college students that are interested in social innovation have very minimal knowledge of what the real problem is neither having the right toolkit. To solve the problem, I started Social Innovation Bus. We brought students to rural Taiwan to learn and brainstorm about 4 different… Show more Social Innovation Bus is a design-thinking bus tour to provide the resources and knowledge to empower college students for initiating social change. I initiated this program because I discovered that most of the urban college students that are interested in social innovation have very minimal knowledge of what the real problem is neither having the right toolkit. To solve the problem, I started Social Innovation Bus. We brought students to rural Taiwan to learn and brainstorm about 4 different areas of social issues: education, agriculture, village revitalization and elderly care. Major contributions include: • Initiated a 9-day bus tour, covered 5 social innovation sites and social enterprises. Over 100 attendees in total. • Led a team of 15 from various backgrounds and schools. • Led an extensive online marketing campaign • Initiated Grass Root Lab continuing on holding social innovation tours. Show less Social Innovation Bus is a design-thinking bus tour to provide the resources and knowledge to empower college students for initiating social change. I initiated this program because I discovered that most of the urban college students that are interested in social innovation have very minimal knowledge of what the real problem is neither having the right toolkit. To solve the problem, I started Social Innovation Bus. We brought students to rural Taiwan to learn and brainstorm about 4 different… Show more Social Innovation Bus is a design-thinking bus tour to provide the resources and knowledge to empower college students for initiating social change. I initiated this program because I discovered that most of the urban college students that are interested in social innovation have very minimal knowledge of what the real problem is neither having the right toolkit. To solve the problem, I started Social Innovation Bus. We brought students to rural Taiwan to learn and brainstorm about 4 different areas of social issues: education, agriculture, village revitalization and elderly care. Major contributions include: • Initiated a 9-day bus tour, covered 5 social innovation sites and social enterprises. Over 100 attendees in total. • Led a team of 15 from various backgrounds and schools. • Led an extensive online marketing campaign • Initiated Grass Root Lab continuing on holding social innovation tours. Show less