Experience

Reis-Nichols Jewelers

• United States
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Director Of Marketing And Business Development

  • Sep 2018 - Present

  Create and direct the marketing, advertising and social media strategies to engage clients, promote brand impact, and produce business results. Manage a team of professionals and the overall execution of the campaigns that drive sales, influence internal and external audiences, and build client relationships. Create and direct the marketing, advertising and social media strategies to engage clients, promote brand impact, and produce business results. Manage a team of professionals and the overall execution of the campaigns that drive sales, influence internal and external audiences, and build client relationships.



Fifth Third Bank

• United States
• Civic and Social Organizations

• Regional VP Public Relations & Corporate Communications

  • Feb 2017 - Sep 2018

• VP Regional Marketing Director for Greater Indiana

  • Oct 2014 - Feb 2017

  Direct and oversee marketing and public relations team and lead sponsorship strategy for the Greater Indiana Region; guide the creation and execution of strategies that engage internal and external audiences and customers, and produce business results by influencing public opinion, building the brand and developing partnership opportunities that impact the communities we serve. Executive Team MemberManage regional marketing and sponsorship budget $1.5MMDevelop, execute and manage to annual regional marketing plan attributing to a 6% growth in a market growing at only a 2.5% rate. Sponsorship Strategy-Originate and supervise sponsorships to maximize impact for corporate brand generating a more than 2:1 ROIManaged marketing events generating over 400% ROI Responsible for regional reputation management and developed strategies that lead to double digit reputation growth state-wide. Oversee and execute all regional public relations and marketing campaigns Lead and manage regional marketing and public relations teamDirect the coordination and management of all media relationsDirect Corporate Communications leading to employee engagement scores that ranked #2 in BancorpStructure internal messaging platform to build internal ambassadorsCraft executive messaging platform for C-suiteDevelop a holistic community giving process that ensures maximized impact of community gifts. Show less



Clabber Girl

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Executive Director Public Relations and Corporate Communications

  • Jul 2006 - Nov 2014

  Develop, plan and lead multidisciplinary team to execute communications to drive external and internal awareness, understanding and advancement of the company’s vision, strategy, goals and key business objectives; working with executives to manage communications to promote two way dialog and connect audiences, including business and trade media, employees, customers, and consumers. Responsible for developing and managing community partnerships to enhance the corporate culture; organizing and managing community and corporate events; and overseeing and executing all local and national public relations and local marketing. Develop, plan and execute corporate crisis communications planning. Show less



2004-2006 MillerWhite, LLC

• Account Executive

  • 2004 - 2006

  Serve as the agency-client liaison, guiding the strategic thinking and overall direction of client marketing relationships and translating that into viable creative solutions by tapping into a team of staff resources to bring clients the optimal return on investment.  Write annual communications plans, tactical plans, project timelines, coordinate media planning, messaging, guiding clients through internal communications planning and team building.  Manage specialized marketing teams such as research and web site design.  Manage creative teams for optimal creativity and return on investment. Creative projects have included: print, direct response, broadcast, sales, event, public relations and internal stakeholder communications.  Participate in business development efforts such as proposal writing and presenting. Show less



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Community Development Director

  • Jan 2000 - Jan 2004

   Organized and executed Relay For Life (RFL) at DePauw University and other fundraising events; increased income over 200%  Initiated, organized and executed first collegiate RFL in Vigo County at ISU and Rose-Hulman  Earned three national and five divisional awards from the American Cancer Society for best practices in RFL  Administered the Vigo County American Cancer Society Council comprised of local business leaders, physicians, and hospital staff  Developed and managed budgets and financial reporting  Regional Trainer for the American Cancer Society’s “So Glad You Asked” marketing campaign  Developed and planed cancer prevention, early detection, and education programs in three counties  Served on planning committee for national RFL Collegiate Conference  Arranged coverage for events and programs in local media Show less



Mead, Paper Division

• Sales Representative

  • Jan 1998 - Jan 2000

  Provided a complete range of service for large merchant chains, domestic and international Developed and delivered sales presentations internationally Managed several projects simultaneously in a fast paced atmosphere Established and maintained excellent customer relationships both with internal and external clients Served as Editor of the Customer Newsletter-Mead Newswire Provided a complete range of service for large merchant chains, domestic and international Developed and delivered sales presentations internationally Managed several projects simultaneously in a fast paced atmosphere Established and maintained excellent customer relationships both with internal and external clients Served as Editor of the Customer Newsletter-Mead Newswire