Experience

Dovetail Workwear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Representative

  • Aug 2022 - Present

• National Sales Director

  • May 2018 - Aug 2022

  As the National Sales Director I have placed top-rated sales agencies across the country in 8 regional sales territories. My responsibilities include leading seasonal sales meetings, setting sales goals, managing the forecasting process, keeping the executive team and founders informed on the overall wholesale business, key account meetings, marketing, training clinics, wholesale catalog development, trade shows and strategies for growing a new brand. During this time we opened over 400 doors Nationally along with managing a distributor in Canada. Our business has grown by doubling our wholesale sales season over season. We are on target to exceed sales of over 5 million by the end of 2022 and over 10 million in projected sales for 2023.



The Outside Sales Group

• Principle Sales Representative

  • 2000 - May 2018

  Principle and owner of the agency managing professional and experienced sales representatives serving the Pacific Northwest including AK, OR, WA, MT and ID. We specialize in sales, marketing and merchandising within the Outdoor and Active Wear markets. Our services include product presentations, merchandising, instore clinics, events and sell through to maintain profits and grow sales with National and Regional accounts. I have personally managed REI for 20 years, Amazon for 10 years, Worldwide Distributors for 20 years, Nordstrom and over 150 Outdoor Specialty and Activewear regional accounts. Lines currently represented Woolrich apparel, blankets, footwear and accessories, Body Glove active and swimwear , Reel Obsession Apparel and Polaris Footwear. The Woolrich business and our territory has the largest percentage of sales in the United States. We have also represented Moving Comfort women's active wear and sport bras. My agency grew sales over 500% during our time representing this line. We had the largest percentage of sales for the active market in the United States for this line as well.



GI Joes

• United States
• Computers and Electronics Manufacturing

• Footwear Buyer

  • 1998 - 2000

  Buying responsibilities: Seasonal footwear such as winter boots and sandals, Hiking, Casual, Work and Hunting boots, Sport Specific i.e.; soccer-baseball-golf etc. and Shoe Care. Reviewing product, negotiating cost/terms, analyzing sales and profits and implementing a business plan by category. This process would ensure that I would meet sales goals and stay within a budget while producing the highest gross margin. Selecting and merchandising product for the website, direct mail catalogs and weekly tabs. Negotiating co-op dollars, rebates, fixture and new store allowances. Reviewing sales reports for reordering, planning events, price changes and trends. Keeping up on fashion trends and new technology for the most current and up to date merchandise. This department is the largest dollar volume and highest gross margin department for the company. My responsibilities include buying for all seventeen retail stores and the website store.



G. I Joe's

• United States
• Retail

• Apparel Buyer

  • 1993 - 1998

  Buying responsibilities; Men’s work wear, casual outdoor wear, active wear, Sportswear, Outerwear, Swimwear, Licensed apparel, women’s and children’s casual outdoor wear, Active wear, Sportswear, Outerwear, Swimwear, Licensed apparel and accessories i.e.; hats, socks and bags. My responsibilities were basically same as above. I increased these departments’ annual sales by 20%. I also developed our private label program in Sportswear and Travel wear with the “Joe’s Outdoor” label. This program netted 60 plus margins for the company. I left the apparel dept. to get more experience by taking on the footwear department. And learning a new category and also the challenges of a much bigger department.