Experience

Industrial Specialties Mfg. & IS Med Specialties

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Program Manager

  • Jul 2007 - Present

  Manage a team of 4 very creative and competent individuals who are responsible for ISM's website presence and content, market research and development, advertising (email, digital & print), social media posts, blog writing and various marketing initiatives.Review all sales leads that come in from the website and the company general email box - qualify them and set-up the opportunity and assign to sales.Program manager for marketing initiatives - email campaigns, print/digital ads for trade publications, direct mail, market research, social media and lead generation.Maintain customer and prospect contact records for company and marketing databases.Collaborate with the marketing team on website content and overall presence and navigation of the platform.Provide customer assistance to new and existing marketing leads.Project manager for department's overall tasks tracked in Basecamp.Assist in creating and editing of the marketing messages for emails, ads, social media, blogs and landing pages on the website.Provide analysis of the performance of new leads and program costs.Work with the Marketing Director and Sales Manager to develop programs and processes to nurture new and existing customers.Member of the ISO Management Review Committee where we discuss and implement quality processes and procedures governed by ISO 9001:2008 standard.