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Cynthia Gall, ASID, WRID

Teresa is a refreshing breath of energy and happiness in our industry. She is the utmost professional and a wealth of knowledge. I love involving her on our projects for successful lighting solutions, always offering great options along with extensive data on why they meet our needs. She is incredibly dedicated to her career, demonstrated by her consistent follow-through. She knows her industry, her products and is an invaluable resource. You can rely on Teresa to effectively design impressive lighting solutions for any project.

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Credentials

  • Engineer-in-Training, Texas Board of Professional Engineers, 1997
    Texas Board of Professional Engineers and Land Surveyors
    Jan, 1997
    - Sep, 2024
  • Qualifications for the Lighting Professions, Lighting Certified, 2013
    NCQLP
    Jan, 2013
    - Sep, 2024

Experience

    • Construction
    • 1 - 100 Employee
    • Senior Account Manager
      • Sep 2022 - Present

      Consultative sales and account management of architects, engineers, lighting designers, distributors and contractors in Wisconsin's major markets. Consultative sales and account management of architects, engineers, lighting designers, distributors and contractors in Wisconsin's major markets.

    • Real Estate
    • 1 - 100 Employee
    • Private Consulting
      • Mar 2022 - Sep 2022
    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Regional Sales Manager -Industrial - Midwest and Northeast
      • May 2021 - Mar 2022
    • Specification Sales Manufacturer’s Representative/Distribution Product Specialist
      • Aug 2019 - Nov 2020

      ❑ Consulted with architects, electrical engineers, and lighting designers, recommended strategic technical product solutions, and created intuitive deliverables for corporate and hospitality projects with lighting product values of $10K to $1M. ❑ Managed Milwaukee-area territory high-value accounts, targeted and reestablished specifier accounts, and averaged 300% account sales increase. ❑ Delivered nine widely praised presentations biweekly via Zoom and MS Teams to distributor groups ranging from 10 to 50. Piloted the process of creating and delivering these fast-paced and captivating 30-minute application-based product trainings to reach customers during temporary office closings over an 8-month period, inspiring distributor loyalty and increasing discretionary sales opportunities with fresh and engaging material every two weeks. ❑ Led initiative to cross-market integrated lighting solutions to the Milwaukee architectural; community in partnership with Armstrong ceiling representative. Show less

    • United States
    • Electric Lighting Equipment Manufacturing
    • Product Development and New Business Development Manager
      • Mar 2018 - Jul 2019

      ❑ Evaluated competitive market intelligence, applied critical thinking and recommended strategic product-development solutions that would meet or exceed IES Recommended Practice guidelines and DLC qualification compliance and exceed competitor product performance. ❑ Established a method for documenting optical performance comparisons over multiple iterations and date stamps, optimizing design development communication with optic and tooling design teams, and organizing historical data for quick reference. ❑ Conducted market research via nationwide representative network to identify needs of electrical engineers relating to lighting ordinance requirements and restrictions. ❑ Developed comprehensive product pages and installation guides. ❑ Represented company in three national trade shows, establishing agent networks, featuring product benefits, and advancing brand visibility and market potential. Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 100 - 200 Employee
    • Senior Lighting Specialist and Account Manager
      • Jun 2014 - Mar 2018

      ❑ Serviced high-value electrical contractor accounts, earned customer loyalty, and positioned BJ Electric Supply as a preferred provider of quality lighting products and services in Madison and Milwaukee markets. ❑ Collaborated with end users and design-build contractors, reviewed electrical and architectural drawings, strategized technical lighting and controls solutions, and assured code compliance. ❑ Partnered with Switchgear Department director and identified/leveraged cross-sales opportunities. ❑ Trained lighting department team members on best product/application pairings and optimized team product knowledge, comprehension, confidence, and competency. ❑ Provided strategic supplier insight. Coached quotations group on bidding strategy and increased contract closing percentages. Show less

    • Specification Sales Representative
      • Mar 2012 - Jun 2014

      ❑ Established consultative relationships with electrical engineers, lighting designers and architects, and offered on-point commercial lighting and controls solutions in Milwaukee and Green Bay markets, inspiring customer trust and commitment. ❑ Assessed design requirements and leveraged technical sales expertise to translate customer vision into strategic design and budget solutions, successfully outdistancing market competitors and increasing sales, market share, and account retention. ❑ Collaborated with Distributor and Contractor sales teams to assure order-specification compliance. Show less

    • Specification Sales Representative
      • Jul 2006 - Feb 2012

      See above Elan Lighting, Inc. See above Elan Lighting, Inc.

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Specification Sales Representative
      • Aug 2002 - May 2003

      ❑ Managed and developed new specifier accounts in Milwaukee and surrounding areas. ❑ Managed and developed new specifier accounts in Milwaukee and surrounding areas.

    • Specification Sales Representative
      • Jul 1999 - Jul 2002

      ❑ Developed strategic electrical engineer and architect relationships in the Dallas market. Applied an empathetic consultative selling approach based on specification experience, and exceeded yearly sales goals through industrial, corporate, education, and hospitality project opportunities. ❑ Served as subject matter expert and advised architect embracing one of the first architectural designs of its kind within the brand-new LEED-certification rating system. ❑ Developed strategic electrical engineer and architect relationships in the Dallas market. Applied an empathetic consultative selling approach based on specification experience, and exceeded yearly sales goals through industrial, corporate, education, and hospitality project opportunities. ❑ Served as subject matter expert and advised architect embracing one of the first architectural designs of its kind within the brand-new LEED-certification rating system.

    • Software Development
    • EIT (Engineer-in-Training)
      • Apr 1998 - Jul 1999

      ❑ Designed lighting and power systems for healthcare and correctional facilities in the US and Mexico. ❑ Analyzed architectural designs and advised owners on elemental design strategies and selections to collaboratively create compelling and aesthetically-pleasing lighting environments. ❑ Met preconstruction schedule deadlines and project budgets when consulting with end users from schematic through construction document project-design phases, and excelled at gaining customer excitement and engagement surrounding the creative elements of electrical design beyond the building’s technical requirements. Show less

Education

  • Southern Methodist University
    Bachelor of Science Electrical Engineering, Minor Natural Sciences, Electrical Engineering
    1990 - 1997

Community

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