Experience

Abance

• Spain
• Engineering Services
• 1 - 100 Employee

• Institutional Relations & Business Development

  • Sep 2022 - Present



FRIKING

• Spain
• Apparel & Fashion
• 1 - 100 Employee

• Head of Sales & Business Development

  • Feb 2021 - Aug 2022

  I´m currently leading the exapansion of FRIKING, a Spanish start up dedicated to designing, production and commercialization of funny T-shirts. FRIKING has eight retail stores and a franchise network of around fifty stores around Spain, Italy, France, Portugal and Panamá. ▪ Business model development and consolidation: value proposition, key partners, customer profile, customer experience, channels, cost structure, revenue streams, e-commerce and digital business. ▪ Establishment and implementation of an action plan to obtain a scalable project at international level according to the business model. ▪ Strategic expansion plan thru retail stores and franchises. ▪ 360 Brand digitalization ▪ Store strategic plan: staff, sales target, coaching, P&L, KPI, retail calendar, stock management, product launching. Show less



O'Neill

• Netherlands
• Retail Apparel and Fashion
• 300 - 400 Employee

• Country Sales Manager

  • Feb 2017 - Nov 2020

  Established and leaded O´Neill´s subsidiary in Iberia, tranferring the business from distributor to parent company for key accounts and retail stores. € 5M annual budget. Leaded a team of three people from Sales & HR, plus fifty Sales Assistant in the stores. Reported to Global Retail Director, located in HQ in The Netherlands. - Annual business plan - Retail store opening - KPI management - Digital business - Legal management - Country-level P&L and budget - Promotional campaigns and media plans - Recruitment, training and staff assessment. Show less



Swatch Group

• Switzerland
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Key Account Manager

  • Feb 2014 - Feb 2017

  Managed Tissot brand key accounts in Spain: El Corte Inglés, Hour Passion, Dufry, Rabat, online customers. A portfolio of €14M in constant growth. - Negotiated product assortments for wholesale and retail. - Staff training & coaching - Mk plan implementation Managed Tissot brand key accounts in Spain: El Corte Inglés, Hour Passion, Dufry, Rabat, online customers. A portfolio of €14M in constant growth. - Negotiated product assortments for wholesale and retail. - Staff training & coaching - Mk plan implementation



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Account Executive, Spain and Portugal

  • Jan 2003 - Sep 2013

  Management of the wholesale business and negotiation with El Corte Inglés for the menswear collection. A portfolio of €4M. - Evaluated prospect customers - Visited clients portfolio - Tracked sell-in & sell-out - Budget accounts Management of the wholesale business and negotiation with El Corte Inglés for the menswear collection. A portfolio of €4M. - Evaluated prospect customers - Visited clients portfolio - Tracked sell-in & sell-out - Budget accounts