Experience

InnoE Holdings
• Singapore
• Advertising Services
• 1 - 100 Employee
• Digital Marketing Manager

  • Apr 2022 - Present


MixGo Pte Ltd

• Marketing Manager

  • Jan 2022 - Jun 2022

  • Design, plan, implement, manage and analyze digital marketing activities across the range of digital marketing channels, such as SEO, SEM, Social Media, Email, optimizing landing pages and user funnels. • Provide traceable updates or reports on digital marketing activities. • Coordinate website related matters including UI/UX. • Copywriting, storyboard and script writing for video productions. • Content creation for EDMs, Newsletters and various marketing campaigns. • Propose new and innovative ways to enhance marketing, sales, and customer engagements. • Grow overall sales through online marketing campaigns, email marketing and social media. • Manage regular social media activities and build social profiles to drive engagement, create awareness and increase brand visibility. • Collaborate with other departments and external vendors to maximise potential of products. • Manage budgets for social and digital activities and ensure its cost-effectiveness. Show less



Carousell

• Singapore
• Technology, Information and Internet
• 1 - 100 Employee

• Account Manager

  • Mar 2020 - Jun 2022

  • Acquire new Carousell users in the Cars Category o Identify market segments where there are opportunities for Carousell to grow its user base and run targeted marketing campaigns and partnerships to build a larger user base to drive activity in the categories o Initially run direct sales to acquire car users/listers to ramp up our presence in this new category o Work with digital marketing & brand and communications teams to drive integrated acquisition campaigns o With support from analytics team, identify brand funnel opportunities and set up appropriate plans to improve conversion through the funnel • Engage Carousell users to list, chat and transact within the Cars Category o Plan and utilise owned channels (Email, App push messages, In-app pop-ups, Special collections, Marketing message, Groups, blog) to drive more listings, chats & transactions in the categories o Run campaigns for existing users to drive growth objectives • Drive revenue growth within the Cars Category o Increase adoption of revenue products within the category o Increase engagement and advertising opportunities from larger user base and more engaged user base • Monitor and identify opportunities for growth o Track and understand the market landscape, including competitors o Take learnings from market research and user interviews and identify opportunities for growth • Any other ad-hoc tasks Show less


Adgorithm Pte Ltd
• Singapore
• Advertising Services
• Cleaner

  • 2018 - Mar 2020

Strategic DigitaLab Pte Ltd
• Singapore
• Advertising Services
• 1 - 100 Employee
• Account Manager

  • Jan 2018 - Aug 2018


TILT Advertising

• Account Manager

  • Feb 2017 - Dec 2017

  • Managed key accounts in both commercial and government sectors such as Workforce Singapore (WSG), Singapore Police Force (SPF), SMU, NCSS – Sharity Project, Daikin, ACRA, ISCA, Lifelong Learning Institute (LLI), NIE, Cordlife, Health Promotion Board (HPB) and Sembcorp Marine. • Works of project includes but not limited to Facebook, LinkedIn, Straits Times Editorial Project, SPF Magazine, Annual Reports, Database Management, EDM, Website, Brochure, Instruction Manuals and Social Media management. • Manages all assigned agency projects and pitch for new business. • Provide clients with 360 marketing solution ranging from traditional to digital media. • Handle projects independently with creative team to generate winning works. • Handle and manages complex campaigns for client. • Manages and build client relationships. • Handle project/campaign timeline, budgeting and meet clients’ brief. • Review design and content revision by copywriters before sending to clients for approval. • Oversee entire projects, team of creatives as well as team of account executives. • Manage team resources effectively and a proxy between team members and management. • Other ad -hoc duties assigned. Show less



Teledirect Telecommerce (Facebook Project)

• Marketing Expert

  • Nov 2015 - Feb 2017

  • Outstanding grasp of all Facebook and Instagram advertising products and solutions. *Obtained 83%for written and 93.3% for product & consultation to advertiser’s exam. • Monitor, evaluate, and leverage standard processes to manage Facebook campaigns. • Build rapport with client representatives and marketing staff through routine and scheduled interactions. • Manage day to day campaign performance, assess digital campaign trends, handle reporting/analysis, and identify opportunities to further client’s online marketing needs. • Develop and advise on marketing strategies by understanding client expectations. • Troubleshoot performance issues, act as a voice for advertisers to provide Facebook and Instagram advertising products and improvement opportunities to advertisers. • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts. • Manage client expectations, communication and performance metrics • Educate and support advertisers’ unique advertising objectives and provide tailored solutions for campaigns. • Achieve KPI of maintaining advertisers' campaign performances and knowledge in terms of using Facebook and Instagram advertising products. • Handled key accounts for both big and small enterprises such as Watsons, Metro, ERA Network, Stabilo, Toys'R'Us, Melissa Shoes and many more. • Achieved ‘Top Advertisers’ Choice’ in the year of 2016 for the months of Jan, May Sept & Nov. • Other ad -hoc duties assigned. Show less



SEO Agency Singapore

• Singapore
• Information Technology & Services
• 1 - 100 Employee

• Senior Campaign Manager

  • Nov 2013 - Oct 2015

  • Account servicing and providing services such as Web Development and Hosting, SEM/ SEO, Facebook advertising, YouTube Advertising and social media interaction. • Maintain good relationship with existing clients and assist in their marketing campaigns. • Provide upsell and renewal services to existing clients. • Provide consultation and ideas towards marketing direction of clients’ businesses. • Present marketing campaign and traffic reports. • Manage and monitor the campaigns, preventing drop in SEO rankings. • Review onsite documentation by SEO specialist team and content revision by copywriters before sending to clients or approval. • Recommend effective relevant keywords according to clients’ business industry for the SEO campaigns. • Prospect and close new sales as well as referrals and enquiries. • Work closely with Web, SEO specialist and copywriting teams to produce maximal results. • Other ad -hoc duties assigned. Show less



88DB Singapore

• Technology, Information and Internet
• 1 - 100 Employee

• Team Leader (Sales)

  • Dec 2011 - Nov 2013

  • Handling new sales accounts and providing services such as Web Development and Hosting, SEM/ SEO, advertising listings, EDMs, banner ads and Mobile Interactive. • Lead a team (new sales) consisting of 7 sales personnel. • Develop and suggest news products/features in helping client s with different objectives. • Prospecting and cold- calling new account s and discover new leads. • Servicing existing clients with long term prospects. • Securing appointments, presentations for clients and closing deals. • Create and implement pricelists, reports, quotations, sales strategies, marketing angles and sales training. • Provide training and guidance to team members. • Prepare and present proposals as well as presentation slides. • Provide knowledge of company’s products and solutions to clients. • Work closely with creative design and ad-ops team in producing top results for clients. • Achieve and exceed monthly sales targets. • Other ad -hoc duties assigned. Show less



jobsDB Singapore Pte Ltd

• Singapore
• Management Consulting
• 1 - 100 Employee

• Sales Executive

  • Sep 2010 - Dec 2011

  • Handle new sales accounts for advertising. • Assist and handle clients in process of job postings. • Introduce quotations and packages to new and existing clients. • Provide knowledge of company’s products to clients. • Achieve and exceed monthly sales targets. • Cold-calling new prospective accounts and identify new leads. • Meeting and setting up appointments with clients for potential deals. • Participating in annual JobsDB Career Expo event. • Other ad -hoc duties assigned. Show less



Singapore Human Resources Institute (SHRI)

• Singapore
• Human Resources Services
• 1 - 100 Employee

• Programme Executive

  • Feb 2008 - Sep 2010

  • Marketing and sales of different courses for corporate (major banks) and individual applicants. • Cold-calling, meetings and follow-ups with clients to introduce and market the different courses. • In charge of Diploma courses and cross-sell other courses. • Prepare documents needed for the course such as notes, handouts and examination materials for students. • Liaise with HR staff of other companies, with lecturers responsible for the course teachings and with individual students. • Prepare invoices, payments and receipts for finance. • Format exam scripts sent in by lecturers and moderating of results and grades. • Prepare result slips, transcripts and certificates for examination and graduation purposes. • Work out proposals f or suggestions and improvements in promoting courses. • Involved in event s such as HR Congress, HR Awards, HR Challenge, Graduation Ceremonies etc. Show less



Republic of Singapore Air Force (RSAF)

• Civil Servant (1st Sergeant)

  • Jan 2001 - Feb 2008

  • Handled aviation fuel and provided ground support services to the aviation world. • Handled paperwork such as invoices, receipts, log books and etc. • Performed day shift s as well as night shifts. • Performed duties as a night -shift I C and as a day-shift operation controller. • Ability to lead a team of men into completing jobs effectively. • Handle manpower planning, management as well as suggestions and proposals for work improvements. • Was in training department supervising the training of juniors. • Participated in annual major events such as National Day Parades, RSAF Open House, • RSAF Run way Cycling, SAF Day etc. Show less