Experience

NUS School of Continuing and Lifelong Education (SCALE)

• Singapore
• Higher Education
• 1 - 100 Employee

• Team Lead, Singapore (Marketing & Communications)

  • Nov 2018 - Present

  • Led 5-man team to conceptualise and execute marketing plans to promote coursework graduate degree programmes. • Experienced in building, managing and assessing digital marketing campaigns by tapping on Search Engine Marketing (PPC etc) and tweaking wherever necessary.• Exceeded expectations in debut marketing campaign by 20% in application numbers, as well as market sentiments based on social media interaction.• Doubled up as Strategic / Crisis Communications officer, providing counsel and input on media pitches and queries, as well as public speaking opportunities.



Singapore Tourism Board

• Singapore
• Travel Arrangements
• 700 & Above Employee

• Public Relations and Communications Manager, Singapore Tourism Board

  • Dec 2014 - Nov 2018

  • Provide support and counsel on areas such as Public Relations, Media Engagement and Crisis Management as part of stakeholder management in Sports Tourism and Integrated Resorts (previous portfolios include Cruise and BTMICE).• Formulating media strategies and communications plans for projects, crises (and integration with marketing plans when necessary).• Cultivate media relations to attain higher success rate of story pitches to the media• Oversees the global media monitoring ecosystem employed by STB’s regional offices, working with them to not only finetune the system when required, but also compile results on a periodic basis.• Oversaw media-related matters for major events like the ASEAN Tourism Forum, Women’s Tennis Association (WTA) Finals tennis tournaments, the Singapore Design Week, maiden call of cruise ships like Royal Caribbean International’s Ovation of the Seas.



Singapore Press Holdings

• Singapore
• Investment Management
• 1 - 100 Employee

• Journalist

  • Sep 2011 - Nov 2014

  • Covered two beats – sports and citizen journalism – on print and digital platforms.• Nominated for Football Association of Singapore (FAS) S-League Story of the Year award for the 2014 season• Provided both online and print coverage on major sporting events in Singapore like the Asian Netball Championship and WTA Finals, along with analysis pieces on the local football scene during stint with ST Sportsdesk.• Interviewed, wrote and curated trending stories and breaking news from Singapore and all over the world, as well as features, for the citizen journalism portal Stomp (Straits Times Online Mobile Print).



MediaCorp Pte Ltd

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Newsroom Intern

  • May 2011 - Jun 2011

  • Provided coverage on rallies held by campaigning parties during the 2011 General Elections.• Transcribed and logged video footage of content related to the elections. • Provided coverage on rallies held by campaigning parties during the 2011 General Elections.• Transcribed and logged video footage of content related to the elections.



ESPN STAR Sports

• Singapore
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• News Production Assistant

  • Mar 2006 - May 2007

  • Produced required video footage and wrote scripts for presenters of daily news show Sportscenter Asia• Was part of on-screen host for Club EPL, an English Premier League football preview show on weekends. • Produced required video footage and wrote scripts for presenters of daily news show Sportscenter Asia• Was part of on-screen host for Club EPL, an English Premier League football preview show on weekends.