Terence Lyons
CEO at TSC - The Stakeholder Company- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Professional working proficiency
Topline Score
Bio
Elizabeth Hernandez
When it comes to developing a public affairs stakeholder engagement strategy, Terence is much more than a service provider. He is an astute business partner. He understood our business very quickly and offered customized solutions to fit our needs and our budget. First class in every sense.
Andrew S.
Terence's marketing programs are not about the usual "air-cover" -- he has a direct and measurable impact upon sales reps' performances in specific accounts. What's different about Terence is his understanding of how technology can be harnessed to deliver a consistent corporate message that goes far beyond simple PR and marketing. While attached to our Microsoft EMEA solutions team, Terence showed himself to be a great cross-company networker -- and used this to great effect to extend our team's reach and range to many times its capacity. His subsequent insights around leveraged outreach led him to design targeted corporate outreach programs that have since been implemented by him in a number of Times top 100 corporations. If you're selling game-changing applications or services, you need to retain Terence (or someone like him), so that when your game changes in unexpected ways, you're ready to manage fallout and create new opportunities from adversity.
Elizabeth Hernandez
When it comes to developing a public affairs stakeholder engagement strategy, Terence is much more than a service provider. He is an astute business partner. He understood our business very quickly and offered customized solutions to fit our needs and our budget. First class in every sense.
Andrew S.
Terence's marketing programs are not about the usual "air-cover" -- he has a direct and measurable impact upon sales reps' performances in specific accounts. What's different about Terence is his understanding of how technology can be harnessed to deliver a consistent corporate message that goes far beyond simple PR and marketing. While attached to our Microsoft EMEA solutions team, Terence showed himself to be a great cross-company networker -- and used this to great effect to extend our team's reach and range to many times its capacity. His subsequent insights around leveraged outreach led him to design targeted corporate outreach programs that have since been implemented by him in a number of Times top 100 corporations. If you're selling game-changing applications or services, you need to retain Terence (or someone like him), so that when your game changes in unexpected ways, you're ready to manage fallout and create new opportunities from adversity.
Elizabeth Hernandez
When it comes to developing a public affairs stakeholder engagement strategy, Terence is much more than a service provider. He is an astute business partner. He understood our business very quickly and offered customized solutions to fit our needs and our budget. First class in every sense.
Andrew S.
Terence's marketing programs are not about the usual "air-cover" -- he has a direct and measurable impact upon sales reps' performances in specific accounts. What's different about Terence is his understanding of how technology can be harnessed to deliver a consistent corporate message that goes far beyond simple PR and marketing. While attached to our Microsoft EMEA solutions team, Terence showed himself to be a great cross-company networker -- and used this to great effect to extend our team's reach and range to many times its capacity. His subsequent insights around leveraged outreach led him to design targeted corporate outreach programs that have since been implemented by him in a number of Times top 100 corporations. If you're selling game-changing applications or services, you need to retain Terence (or someone like him), so that when your game changes in unexpected ways, you're ready to manage fallout and create new opportunities from adversity.
Elizabeth Hernandez
When it comes to developing a public affairs stakeholder engagement strategy, Terence is much more than a service provider. He is an astute business partner. He understood our business very quickly and offered customized solutions to fit our needs and our budget. First class in every sense.
Andrew S.
Terence's marketing programs are not about the usual "air-cover" -- he has a direct and measurable impact upon sales reps' performances in specific accounts. What's different about Terence is his understanding of how technology can be harnessed to deliver a consistent corporate message that goes far beyond simple PR and marketing. While attached to our Microsoft EMEA solutions team, Terence showed himself to be a great cross-company networker -- and used this to great effect to extend our team's reach and range to many times its capacity. His subsequent insights around leveraged outreach led him to design targeted corporate outreach programs that have since been implemented by him in a number of Times top 100 corporations. If you're selling game-changing applications or services, you need to retain Terence (or someone like him), so that when your game changes in unexpected ways, you're ready to manage fallout and create new opportunities from adversity.
Experience
-
TSC.ai
-
Singapore
-
Technology, Information and Media
-
1 - 100 Employee
-
CEO
-
Jan 2011 - Present
We transform the way corporations manage their external environment using revolutionary new technology, Ai and machine learning. What this means is that we can map out your world, home in on conversations happening around a certain issue, pick out certain problems surrounding it, where it is coming from and what it means - in real-time - so that it can be addressed as needed. We've rolled out our 4th Gen intelligence system - ATIUM - which enables real-time and interactive human-driven, machine assisted analysis to know who matters, where and why. ATIUM provides ‘big picture ‘near real time intelligence to map, mine and monitor complex business environments, networks of issues, stakeholders, positions, influence and interests. We serve many of the World's best companies, across multiple sectors (oil and gas, mining, finance, food and beverage, ICT) on some of their most challenging activities in 94 countries (from London to Qatar, Papua New Guinea to Western Australia and Brazil to the Arctic circle). We are a unique, cross-disciplinary team from the fields of data analytics, algorithm design, public policy and issues specialists, computer scientists and software and visualization engineers led by senior business leaders. https://tsc.ai/#
-
-
-
Saïd Business School, University of Oxford
-
United Kingdom
-
Education Management
-
700 & Above Employee
-
Guest Lecturer
-
2015 - Present
As a guest lecturer my topical focus is: reputation theory, stakeholder intelligence, the digitalisation of external affairs, political economy, market and non-market strategy. As part of Oxford University, Saïd Business School has a unique perspective on some of the most significant challenges facing business and the world today. https://www.sbs.ox.ac.uk/ As a guest lecturer my topical focus is: reputation theory, stakeholder intelligence, the digitalisation of external affairs, political economy, market and non-market strategy. As part of Oxford University, Saïd Business School has a unique perspective on some of the most significant challenges facing business and the world today. https://www.sbs.ox.ac.uk/
-
-
-
Launchmetrics
-
United States
-
IT Services and IT Consulting
-
200 - 300 Employee
-
International Vice President
-
2007 - 2010
Worked with corporations, governments and NGOs across Europe, America and Asia to provide solutions to CSR, public affairs and media challenges. Secured some of the largest new client relationships including the global Nokia and Nestle business. Other responsibilities included company reorganization, securing 3rd round VC financing, rebranding and opening Asian operations. Strategic adviser to companies such as Disney, Coca-Cola, Total, Alcatel, CEMEX and HP. Launchmetrics is a Marketing Platform and Analytics Solution to help fashion, luxury and cosmetics professionals discover, activate and measure the voices that matter. The company works with over 1,000 brands as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Immagine, Camera Nazionale della Moda Italiana and Google, to accelerate their business and build lasting exposure. https://augure.com/en/augure-by-argus-data-insights-english/
-
-
-
Microsoft
-
United States
-
Software Development
-
700 & Above Employee
-
Global Stakeholder Engagement Lead
-
2005 - 2007
Headed Microsoft’s global government communications program focused on a complete corporate reputation turnaround in the wake of the US anti-trust and EU legal issues. Drove integrated marketing and communications across 32 countries, executed a global ‘elites’ audience CRM and data intelligence strategy, responsibilities for in-country media and public affairs teams.Awarded Microsoft’s top marketing honor for accomplishments.
-
-
WW Enterprise Marketing Manager
-
2004 - 2005
Headed global business value marketing and communications for the enterprise sector supporting a $6bill business unit. Developed the WW communication strategy, reengineered the sales engagement model in partnership with McKinsey & Co. Led the go-to-market campaign of events, marcoms, PR/analyst teams and agencies across 22 countries. Numerous company awards for accomplishments.
-
-
EMEA Marketing Manager
-
2001 - 2004
Led the pan-EMEA (25 subsidiaries) marketing and communications strategy for the Communication Sector, Microsoft’s vertical organization focused on the telecom sector, supporting a multi-million $ sales quota. Owned pan EMEA marcoms, events, PR and analyst program and oversight of regional PR and agency teams. Piloted strategic partnerships such as HP, led field reinvention program with McKinsey & Co.
-
-
-
-
North European Sales & Marketing Manager
-
2000 - 2001
Led WW product marketing and sales of unified messaging products to mobile operators and key sales channel partners. Designed consumer service launch campaigns for operators. Led WW product marketing and sales of unified messaging products to mobile operators and key sales channel partners. Designed consumer service launch campaigns for operators.
-
-
Education
-
Northwestern University - Kellogg School of Management
Executive Education, International Marketing -
University of Pennsylvania - The Wharton School
Executive Education, Business Strategy -
University of Sydney
Graduate Diploma in Legal Practice (G.Dip), Law -
Murdoch University
Bachelor of Laws, Law