Experience

Advanced Alchemy

• Advertising Services
• 1 - 100 Employee

• Head of Client Services

  • Feb 2004 - Present



COMMERCIAL EXPERIENCE

• ADVANCED-ALCHEMY

  • Feb 2004 - Present

  Company background The company specialises in the IT sector producing incremental sales through partner development programmes, Channel Development and lead generation. Key clients include IBM, Sun, Nokia, and Samsung amongst other leading software and hardware companies. Advanced Alchemy operates around the globe through its' own offices in the UK and Canada with affiliate companies in Moscow and Bangalore. Reporting to CEO. Achievements Managed company development in CEEMA to provide Clients with new business opportunities in rapidly emerging Eastern European Markets. Negotiated new affiliate/alliance partners in India and Russia to provide AA with real expertise in rapidly emerging markets. Operational responsibility, for developing and maintaining positive Client relations across all projects. Operational responsibility for set up and performance tracking of all projects. Management of 24 staff and 3 Project Managers from 9 European countries based .



National Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Services Manager

  • Oct 2001 - Aug 2003

  Company Background The National Trust is the leading conservational organisation of historic sites in the UK with over 2.5million member. Stowe is a complex sites comprising over 300 acres, 31 monuments as well as a school for boys with over 600 students Achievements Set task of raising visitorship from an unsustainable level of 44,000 to 80,000 visits in two years. Visits( excluding events and weddings) rose to 68,000 in year 1 and 92,000 in year 2. Managed a review of all attraction marketing communications, implemented a fundamental change in advertising, pr and literature. Managed new website design project Managed the development of an education/interpretation centre Developed a popularist events programme to generate income outside of normal opening hours.



QBO

• Sponsorship Director

  • 1999 - 2001



PROPAGANDA- UK

• Product Placement Account Director

  • Jul 1996 - Aug 1999

  Company Background Propaganda is an agency specialising on product placement in major film productions linked to client promotions. Based in Geneva and Hollywood with clients such as Nokia, Audi, Swatch and Bulgari. Achievements Set up London office to provide closer working relationships with growing UK based film production units. Negotiated all commercial exploitation rights to the Borrowers on behalf of Hasbro Managed the development of an internet promotion for Nokia to raise awareness of its association with The Mission Impossible series of films. Worked with The Spice Girls to arrange sixteen separate commercial associations for their debut film. Raised commercial funding for UK films such as Lock, Stock and Two Smoking Barrels, Nick Leeson movie and About a Boy in exchange for marketing and product association rights.



QUENTIN BELL ORGANISATION

• Broadcast and Sponsorship Director

  • Jun 1994 - Jul 1996

  Company Background QBO was a Top 5 independent Public Relations agency clients such as BT, Co-operative Society, Norwich Union and Direct Line. Broadcast and Sponsorship Director position was created to provide broadcast and event opportunities to underpin core Client PR objectives, thereby expanding a revenue stream for QBO. Achievements Created, then produced/managed a radio format broadcast on LBC for BT called the BT Business Forum which ran for two years. Each week three business people were interviewed and phoned by listeners on a specific business issue. In total over 300 business leaders appeared on the show. Organised an educational sponsorship for Norwich Union with the University of East Anglia Risk Management Studies Department to highlight issues associated with everyday risk. Sourced and managed a crime prevention sponsorship deal with Crime Concern and Direct Line to operate in seven regions of the UK; Developed and sold in Surprise Chef format to Meridian TV with production funding from Threshers. The first sponsored TV show broadcast in the UK. Managed, marketing and PR exploitation for QBO clients with ongoing involvement in existing sports and social responsibility sponsorship agreements.



MODULE CREATIVE SERVICES AGENCY

• Client Services Partner

  • May 1989 - Jul 1994

  Company Background MCSA offered a full and independent marketing service consultancy across advertising, pr, design and promotions. By creating affiliations with selected specialist freelance advisors in each marketing area . Achievements Developed and managed sponsorship marketing relationships with clients as diverse as Famous Grouse, Allied Breweries through to Action Aid and Citroen. Created and implemented the pr and sponsorship strategy for the launch of Ecover detergent products. Managed the development of sponsorship activities for The European Womens' Golf tour. This led to my appointment as a non-executive director for the Tour itself.



Leagas Delaney

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Advertising Account Director

  • Jan 1979 - Jan 1989

  Company Background After leaving University I began a career in advertising working as these two agencies. Both had strong creative reputation and strategic planning functions. FCB was a global agency whilst Leagas Delaney enjoyed a reputation as a high octane and argumentative creative agency. Achievements As an account director managed the internal processes from initial briefing through strategy planning through to execution and production whilst maintaining Client relationships and company profitability. Provided advertising expertise for a diverse range of Clients from; British Airways, Cadburys, Heinz, Nationwide Building society, Allied Breweries and Bowyers. Across all media formats.



Foote, Cone & Belding

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • 1979 - 1985



University of Exeter

• United Kingdom
• Higher Education
• 700 & Above Employee

• Social Secretary

  • 1974 - 1977