Terena Tamai
Chief Marketing Officer and Co-Founder at Loxias.ai (spin-off) at Polis Consulting- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
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Spanish Full professional proficiency
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German Elementary proficiency
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Italian Elementary proficiency
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Bio
Chelsea Davis
I had the absolute pleasure of working under Terena's leadership when she was the Global Revenue and Marketing Director at VHCStay. During this part of my career, I can say it was the opportunity in which I grew the most from the knowledge and expertise she shared with me. Terena's focus on creating multi-funnel and complex marketing plans that hone in on ROI was truly exceptional. She displayed a seasoned and multilingual approach, creating successful, holistic marketing strategies for the USA and Brazil in the travel, hospitality, and vacation rental management industries. Terena's marketing experience as a global professional makes her an outstanding inspiration for me as a woman entrepreneur. Her passion for teamwork and impressive people and technical skills make her a fantastic leader. She is a huge asset for any company, especially start-ups as she thrives well in fast-paced, changing environments. I look forward to collaborating with her on exciting projects in the future and can wholeheartedly recommend Terena to anyone seeking a results-driven and talented marketing professional.
Gabriela Masiero Nogueira
A experiência de trabalhar diretamente com a Terena foi rica de aprendizados e trocas no âmbito profissional. Com forte direcionamento para resultados, a Terena faz questão de trabalhar com dados, métricas e formas de representar o trabalho do time às demais áreas da empresa. A Terena traz com maestria um olhar crítico às questões do cotidiano, instiga reflexões estratégicas, e embasa suas decisões em dados e fatos. Ela é transparente com seu time e direciona de forma clara, deixando todos motivados e alinhados em um mesmo objetivo. Alem disso, Terena faz questão de conhecer o time e integrar as pessoas em momentos descontraídos, sempre carismática e atenciosa.
Chelsea Davis
I had the absolute pleasure of working under Terena's leadership when she was the Global Revenue and Marketing Director at VHCStay. During this part of my career, I can say it was the opportunity in which I grew the most from the knowledge and expertise she shared with me. Terena's focus on creating multi-funnel and complex marketing plans that hone in on ROI was truly exceptional. She displayed a seasoned and multilingual approach, creating successful, holistic marketing strategies for the USA and Brazil in the travel, hospitality, and vacation rental management industries. Terena's marketing experience as a global professional makes her an outstanding inspiration for me as a woman entrepreneur. Her passion for teamwork and impressive people and technical skills make her a fantastic leader. She is a huge asset for any company, especially start-ups as she thrives well in fast-paced, changing environments. I look forward to collaborating with her on exciting projects in the future and can wholeheartedly recommend Terena to anyone seeking a results-driven and talented marketing professional.
Gabriela Masiero Nogueira
A experiência de trabalhar diretamente com a Terena foi rica de aprendizados e trocas no âmbito profissional. Com forte direcionamento para resultados, a Terena faz questão de trabalhar com dados, métricas e formas de representar o trabalho do time às demais áreas da empresa. A Terena traz com maestria um olhar crítico às questões do cotidiano, instiga reflexões estratégicas, e embasa suas decisões em dados e fatos. Ela é transparente com seu time e direciona de forma clara, deixando todos motivados e alinhados em um mesmo objetivo. Alem disso, Terena faz questão de conhecer o time e integrar as pessoas em momentos descontraídos, sempre carismática e atenciosa.
Chelsea Davis
I had the absolute pleasure of working under Terena's leadership when she was the Global Revenue and Marketing Director at VHCStay. During this part of my career, I can say it was the opportunity in which I grew the most from the knowledge and expertise she shared with me. Terena's focus on creating multi-funnel and complex marketing plans that hone in on ROI was truly exceptional. She displayed a seasoned and multilingual approach, creating successful, holistic marketing strategies for the USA and Brazil in the travel, hospitality, and vacation rental management industries. Terena's marketing experience as a global professional makes her an outstanding inspiration for me as a woman entrepreneur. Her passion for teamwork and impressive people and technical skills make her a fantastic leader. She is a huge asset for any company, especially start-ups as she thrives well in fast-paced, changing environments. I look forward to collaborating with her on exciting projects in the future and can wholeheartedly recommend Terena to anyone seeking a results-driven and talented marketing professional.
Gabriela Masiero Nogueira
A experiência de trabalhar diretamente com a Terena foi rica de aprendizados e trocas no âmbito profissional. Com forte direcionamento para resultados, a Terena faz questão de trabalhar com dados, métricas e formas de representar o trabalho do time às demais áreas da empresa. A Terena traz com maestria um olhar crítico às questões do cotidiano, instiga reflexões estratégicas, e embasa suas decisões em dados e fatos. Ela é transparente com seu time e direciona de forma clara, deixando todos motivados e alinhados em um mesmo objetivo. Alem disso, Terena faz questão de conhecer o time e integrar as pessoas em momentos descontraídos, sempre carismática e atenciosa.
Chelsea Davis
I had the absolute pleasure of working under Terena's leadership when she was the Global Revenue and Marketing Director at VHCStay. During this part of my career, I can say it was the opportunity in which I grew the most from the knowledge and expertise she shared with me. Terena's focus on creating multi-funnel and complex marketing plans that hone in on ROI was truly exceptional. She displayed a seasoned and multilingual approach, creating successful, holistic marketing strategies for the USA and Brazil in the travel, hospitality, and vacation rental management industries. Terena's marketing experience as a global professional makes her an outstanding inspiration for me as a woman entrepreneur. Her passion for teamwork and impressive people and technical skills make her a fantastic leader. She is a huge asset for any company, especially start-ups as she thrives well in fast-paced, changing environments. I look forward to collaborating with her on exciting projects in the future and can wholeheartedly recommend Terena to anyone seeking a results-driven and talented marketing professional.
Gabriela Masiero Nogueira
A experiência de trabalhar diretamente com a Terena foi rica de aprendizados e trocas no âmbito profissional. Com forte direcionamento para resultados, a Terena faz questão de trabalhar com dados, métricas e formas de representar o trabalho do time às demais áreas da empresa. A Terena traz com maestria um olhar crítico às questões do cotidiano, instiga reflexões estratégicas, e embasa suas decisões em dados e fatos. Ela é transparente com seu time e direciona de forma clara, deixando todos motivados e alinhados em um mesmo objetivo. Alem disso, Terena faz questão de conhecer o time e integrar as pessoas em momentos descontraídos, sempre carismática e atenciosa.
Credentials
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Maximizing your leadership potential
Center for Creative LeadershipJun, 2020- Nov, 2024
Experience
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Polis Consulting
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Brazil
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Marketing Services
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1 - 100 Employee
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Chief Marketing Officer and Co-Founder at Loxias.ai (spin-off)
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Sep 2022 - Present
Official representative of the most awarded Digital Marketing & AI platforms in the global market, from Brandwatch and Buzzsumo to Hootsuite. Key Responsabilities: • Company's partnerships, internationalization and portfolio expansion • Co-founding an UK based global e-commerce specialized in consumer intelligence analytics www.loxias.ai. Official representative of the most awarded Digital Marketing & AI platforms in the global market, from Brandwatch and Buzzsumo to Hootsuite. Key Responsabilities: • Company's partnerships, internationalization and portfolio expansion • Co-founding an UK based global e-commerce specialized in consumer intelligence analytics www.loxias.ai.
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CVC CORP
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Brazil
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Travel Arrangements
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700 & Above Employee
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Global Revenue & Marketing Director at VHC STAY (CVC Corp Startup)
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Jul 2021 - Sep 2022
Global Head at a Vacation Homes company (e-commerce and B2B). 75% of the portfolio in the US, 20% in Brazil and 5% in the Caribbean. Responsible for the revenue re-structuring after acquisition (CVC Corp). • Responsible for selling/distributing properties in different tourism destinations with great success (occupancy, pricing, revpar etc). Miami +46%, Orlando +58% RevPar Growth. Miami +70%, Orlando +31% ADR Growth YoY. New destinations such as Alabama and Pensacola achieving +80% occupancy. Overall, +53% revenue growth (H1 2022 YoY), • Structuring of the performance department to increase digital presence in different B2C and B2C2B channels. Company became Premier Host of VRBO - with channel’s share 34% ahead of the competition (in Orlando). • Implementation of the consumer voice area to transform insights into actions. Google Review increased from 2.3 to 4.3, 100% of reviews responded, general Orlando NPS improved by 67%. • Brand re-positioning, including new communications strategy and visuals. Show less
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IEBS
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Spain
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Higher Education
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1 - 100 Employee
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Marketing Teacher
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May 2020 - Dec 2021
Marketing Analytics for Master Students Marketing Analytics for Master Students
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Tourism New Zealand
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New Zealand
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Advertising Services
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100 - 200 Employee
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North America Regional Marketing Manager
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Apr 2019 - Jul 2021
Key Responsibility: promote NZ for North American key travelers (+50MM pool audience), increasing the revenue and value generated by the tourism industry. Leadership and management of all marketing activities in the USA and Canada whilst contributing to the global marketing strategy.• Large digital component with advanced paid media, influencer activations and branded content strategies across paid, owned and earned channels.• Close working with state-of-the-art media and tech partners in order to develop relevant marketing communications campaigns in North America. This includes Facebook, Google, Pinterest, National Geographic and Amazon. Global meetings at the head offices of FB, Google and Pinterest in San Francisco twice a year to discuss new projects and opportunities.• In charge of North America’s mkt communications budget.• Close working with the advertising agency to develop and execute campaigns in the region. Paid digital activities include display, CTV, SEM, programmatic, facebook, Intagram, native etc. • Responsible for the landing pages on newzealand.com – US and Canada editions. Including local CRM strategy and implementation.• Responsible for amplifying partnerships with Airline Companies and trade partners in order to generate revenue to the country - reporting on sales results (ROI 1:10) and overall digital performance. Key partners include American Airlines, Air New Zealand and Air Canada.• Implementation of data-sharing project with conversion partner. Outstanding incremental ROI of 1:80 and 35% sales growth.• Strategic insights and brand lift studies with partners to evaluate campaign performance. E.g. During the pandemic, Pinterest activities showed 15% lift in campaign awareness and 35% in action intent.• In charge of the full-funnel marketing strategy - tracking, evaluating and reporting on campaign performance according to each phase of the user journey and its agreed KPIs (CPE, visits, CPV, active visits, referrals, leads etc). Show less
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Latin America Marketing Manager
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Jan 2014 - Mar 2019
Key Responsibility: To contribute to New Zealand's economy by increasing the number of visitors from Latin America. At that time tourism was New Zealand's largest export industry, reaching +20% of total exports. • Implementation of the first TNZ office in Latin America while developing the local marketing department (highly focused on digital campaigns). Strong growth in brand preference (+10%) and visitor arrivals (+90%).• Latin America’s budget management and planning.• Close working with advertising agency (Publicis Group) in order to develop and execute marketing communications campaigns in Latin America. Paid digital activities include display, SEM, programmatic, facebook (canvas, video carousels, page post link on facebook/instagram), etc.• Global strategic meetings with Google and Facebook (San Francisco HQ).• Responsible for the content and campaign landing pages on newzealand.com - Brazil, Chile, Argentina and Mexico editions.• Responsible for amplifying partnerships with Airline Companies in order to convert planners to bookers through online campaigns - reporting on sales results (ROI 1:5) and overall digital performance.• Track, evaluation and report on campaign performance according to objectives and agreed KPIs (CPE, visits, CPV, active visits, referrals, leads, etc). Show less
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Bosch USA
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United States
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Software Development
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700 & Above Employee
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Latin America Brand Manager
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Apr 2011 - Jan 2014
Key Responsibility: Responsible for Bosch’s Power Tools consumer brand and its communications strategy in 18 countries of Latin America. • Coordination of both international and local strategic brand positioning. • Responsible for brand’s digital transformation: Coordination and implementation of 3 facebook pages, 18 websites and 2 youtube brand channels. As well as developing and monitoring digital campaigns and KPIs. • Close working with Product Management in order to define how to communicate/promote brand, new products and promotions to the market. • Coordination of Integrated Communications tools: Online marketing, catalogs, POS materials etc. Show less
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tyntec
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United Kingdom
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Telecommunications
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1 - 100 Employee
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Branding Consultant
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Feb 2010 - Feb 2012
Key Responsibility: Implementation of the new Brand Concept according to organization’s digital transformation. • Implementation of the new Brand Concept: Main product moved from traditional SMS to VOIP - besides other digital services.• Promoted from Marketing Trainee to Branding Consultant to be in charge of the digital repositioning project.
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Marketing Trainee
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Oct 2008 - Feb 2010
On-line Marketing, Market Research, Brand Implementation, PR, Designing and Visual Communication.
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Sesc RJ
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Brazil
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Civic and Social Organizations
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700 & Above Employee
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Communications Intern
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Jan 2005 - Dec 2006
Communications Management, Advertising Agency Contact, Production Management, Social Activities Promotion (such as shows, sports, expositions, workshops etc), Media Planning, Corporate Social Responsibility. Communications Management, Advertising Agency Contact, Production Management, Social Activities Promotion (such as shows, sports, expositions, workshops etc), Media Planning, Corporate Social Responsibility.
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Education
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2018 - 2018
IE Business School
Lean & Agile - Venture Lab Accelerator -
2015 - 2016
Escola Superior de Propaganda e Marketing
Master of Business Administration (MBA), Digital Marketing -
2010 - 2010
Fundação Getúlio Vargas
Postgraduate, Marketing/Marketing Management, General -
2007 - 2008
Kelly Colleges Australia
Diploma (1 year fulltime), Business Administration Diploma - DBA -
2003 - 2006
Pontifícia Universidade Católica de Campinas
Bachelor, Social Communication: Publicity and Marketing
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