Experience

East Coast Music Association

• Canada
• Musicians
• 1 - 100 Employee

• Marketing & Sales Manager

  • Jan 2021 - Present

  Develop, monitor, evaluate and execute all sales and marketing campaigns for the association and the East Coast Music Awards. Develop, monitor, evaluate and execute all sales and marketing campaigns for the association and the East Coast Music Awards.



Ronald McDonald House Charities® Atlantic

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Special Events and Volunteer Coordinator

  • Jan 2020 - Jul 2021

  Event Coordination · Responsible for the successful execution of two major fundraisers throughout the year: 1.Ronald McDonald House PJ Walk for Kids: a family-focused event held in 5 Maritime cities that includes a pancake breakfast, live entertainment, a coordinated walk and more. This event is a pledge-based fundraiser and receives additional financial support through corporate sponsorship. 2. Golf Classic: a fundraising golf tournament held at Glen Arbour Golf course complete with on-hole activities and a silent auction. · Recruit and support organizing committees in 5 cities in all aspect of planning for PJ Walk for Kids. · Act as key liaison to coordinate event day details for all participants, teams, volunteers, and staff for all events. Accomplishments · Successfully pivoted and completed all 2020 events during the COVID-19 global pandemic, raising nearly $300,000 in support of Ronald McDonald House Charities Atlantic. Ensured all events were in line with proper protocols for public health and safety. Completely reimagined PJ Walk for Kids from an in person event, to a virtual event with high participant engagement. Direct Response · Work with Communications Officer on writing, design and execution of annual appeals Show less



Xara Choral Theatre

• Co-Founder, Board Member, Fundraising Chair, Xara Choral Theatre

  • Sep 2009 - Jan 2020

  Named as the top women’s choir in Canada, Xara is fast gaining national and international recognition as an inter-arts genre ensemble. Accomplishments · Aided in the transition from an existing organization (Halifax Camerata Singers) to a registered standalone organization · Recorded first full length album in Winter 2014 produced by the CBC · Responsible for all fundraising initiatives within the organization Named as the top women’s choir in Canada, Xara is fast gaining national and international recognition as an inter-arts genre ensemble. Accomplishments · Aided in the transition from an existing organization (Halifax Camerata Singers) to a registered standalone organization · Recorded first full length album in Winter 2014 produced by the CBC · Responsible for all fundraising initiatives within the organization



Republic Live Inc

• Canada
• Musicians
• 1 - 100 Employee

• Business Intelligence Manager

  • Sep 2017 - Dec 2019

  Republic Live is a privately-owned Canadian live entertainment company based in Toronto, Ontario. The company works with a multitude of partners on a variety of platforms to create unique experiences for over 70,000 fans, artists, industry partners and sponsors annually. Republic Live produces several major events a year, including the flagship event Boots and Hearts Music Festival, Canada's largest camping and country music festival held annually at Burl's Creek Event Grounds in Oro-Medonte, Ontario.Accomplishments· Management of Ticketing and Credential operations for all Burl’s Creek events held for over 70,000 people annually. Duties included but are not limited to online box office set up, sales, customer service, staffing, fulfillment and onsite execution.· Converted analytics data from internal and external sources to understand business objectives and develop business models that drive improved decision making. Non-technical communication of insights to key stakeholders and senior leadership.· Managing partnerships with Ticketing provider, RFID provider, Fulfillment provider and Credential provider.· Running a team of no less than 30 people seasonally. · Successfully writing and submitting to government grant programs totaling $300,000 annually. Show less

• Ticketing Manager

  • Jun 2017 - Sep 2017



Canadian Live Music Association

• Canada
• Musicians
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2016 - Aug 2017

  Music Canada Live is the voice of Canada’s vibrant live music industry, working to advance and promote its many economic, social and cultural benefits. Founded in 2014 as a champion for the collective mission of the live music industry. · Increased social media engagement 20% over 5 months · Develop and distribute outbound marketing materials, including all graphic design, and press releases including managing translation needs for all outgoing communications · Liaise and foster relationships with other complimentary sectors such as the tourism industry, industry associations and others; · Manage and execute all Partnership agreements on behalf of Music Canada Live Show less



VERB Interactive

• Canada
• Marketing Services
• 100 - 200 Employee

• UX Designer

  • Mar 2015 - Oct 2016

  VERB is a conversion focused agency, bringing real revenue to the travel business through digital marketing. The company creates beautiful, immersive platforms that drive measurable results for international companies. Accomplishments · Team leader on the 2017 Adrian Award winning site for Pebble Beach Resorts · Analyzed product and marketing requirements, customer feedback, site metrics and usability findings to create customer-focused designs · Converted analytics data into information and used it to drive ongoing marketing efforts of any given website. Show less



Halifax Jazz Festival

• Halifax, NS

• Marketing Assistant

  • Apr 2013 - Mar 2015

  Largest summer festival in Atlantic Canada. The event attracts up to 55,000 visitors, involves 450 volunteers, and employs over 350 local musicians. Accomplishments · Developed strategy and content for social media channels, increasing follower count by 3,000 (60%) within 18 months · Managed successful fundraising initiatives, raising over $60,000 per year · Increased box office ticket sales year over year Largest summer festival in Atlantic Canada. The event attracts up to 55,000 visitors, involves 450 volunteers, and employs over 350 local musicians. Accomplishments · Developed strategy and content for social media channels, increasing follower count by 3,000 (60%) within 18 months · Managed successful fundraising initiatives, raising over $60,000 per year · Increased box office ticket sales year over year



Canadian Arts Presenting Association (CAPACOA)

• Halifax, Nova Scotia

• Export Buyers Program Coordinator

  • Sep 2014 - Jan 2015

  Annual four day conference supporting Canada’s national presenting and touring sector, attracting over 250 presenters, agents, managers, artists and other performing arts professionals. Accomplishments · Secured 11 international buyers, more than doubling previous year’s number · Managed buyers’ participant schedule and coordinated travel, transportation and daily activity Annual four day conference supporting Canada’s national presenting and touring sector, attracting over 250 presenters, agents, managers, artists and other performing arts professionals. Accomplishments · Secured 11 international buyers, more than doubling previous year’s number · Managed buyers’ participant schedule and coordinated travel, transportation and daily activity



Dartmouth General Hospital Foundation

• Dartmouth, Nova Scotia

• Event Coordinator

  • Feb 2013 - Feb 2014

  Event contact and coordination for Epic Revolutions, a fundraising event in support of the Dartmouth General Hospital Foundation. Event contact and coordination for Epic Revolutions, a fundraising event in support of the Dartmouth General Hospital Foundation.



East Coast Music Association

• Canada
• Musicians
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2013 - Mar 2013

  A registered non-profit, ECMA is a regional collaboration of people in the music industry in Atlantic Canada. Accomplishments · Assisted the marketing manager with all marketing activities, including sponsorship, press releases, program and press kit development, and more A registered non-profit, ECMA is a regional collaboration of people in the music industry in Atlantic Canada. Accomplishments · Assisted the marketing manager with all marketing activities, including sponsorship, press releases, program and press kit development, and more



Halifax Camerata Singers

• General Manager

  • Oct 2010 - Mar 2013

  Canadian chamber choir of 26-30 singers based in Halifax, Nova Scotia Accomplishments · Oversaw all aspects of organization including financial, administration, communications, show production, and member services · Secured funding of over $50,000 per year through grant and foundation writing Canadian chamber choir of 26-30 singers based in Halifax, Nova Scotia Accomplishments · Oversaw all aspects of organization including financial, administration, communications, show production, and member services · Secured funding of over $50,000 per year through grant and foundation writing