Experience

Rain the Growth Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Video Content Creator

  • Aug 2022 - Present

  Responsible for developing ideas for social (paid and organic) and digital video content for platforms like TikTok, Facebook, Instagram, Snapchat, Pinterest, and beyond to help develop beautiful and exciting visual content. Conceptualizing and executing engaging social video content for a variety of promotional purposes. Collaborate with creative leads and production teams to concept and execute Videos, GIFs, Cinemographs, Animations, Motion, and Static Graphics for Rain clients with a focus on performance-based/direct-to-consumer creative. Work on multiple projects on tight timelines concurrently. Working in a fast-paced environment whether individually, with small teams, or with additional freelancers as needed. Ability to translate brand and visual guidelines to come up with fresh and innovative social and digital video concepts. Develop and manage small production budgets and tight schedules. Willing to be scrappy with a get-it-done mindset. Ability to bring social concepts to life quickly and on a small budget with little oversight or direction. Design Writing Storyboarding and visually sharing ideas. Presenting ideas to internal teams and clients. Working with cross-functional agency teams including but not limited to Digital Media, Client Service, Project Management, Creative, Production and Post to execute social campaigns that support key marketing initiatives. Show less



MostlySkateboarding

• Blogger/owner

  • 2005 - Present

  - Created MostlySkateboarding.com, the first video aggregation website in skateboarding. - Expanded into Tumblr growing into one of the most popular skate Tumblrs with over 87,000 followers. - Create animated .gifs from popular skate videos for Tumblr - Create, record, edit, encode, and upload podcast. - PR outreach for podcast, getting it featured on most major US online skate media. - Created MostlySkateboarding.com, the first video aggregation website in skateboarding. - Expanded into Tumblr growing into one of the most popular skate Tumblrs with over 87,000 followers. - Create animated .gifs from popular skate videos for Tumblr - Create, record, edit, encode, and upload podcast. - PR outreach for podcast, getting it featured on most major US online skate media.



Various

• Financial Services
• 1 - 100 Employee

• Writer

  • Mar 2003 - Present

  TheRideChannel.com - Daily News, Social Media, Interviews, and lists Complex.com - Lists and Animated gifs. Green-Label.com - Lists Lunchables - Branded Content National Guard - Branded Content Oakley - Branded Content Gillette - Branded Content Xtreme Video Magazine - Instructional Article Red Bull - Articles TheRideChannel.com - Daily News, Social Media, Interviews, and lists Complex.com - Lists and Animated gifs. Green-Label.com - Lists Lunchables - Branded Content National Guard - Branded Content Oakley - Branded Content Gillette - Branded Content Xtreme Video Magazine - Instructional Article Red Bull - Articles



Chrome Industries

• United States
• Manufacturing
• 1 - 100 Employee

• Social Content Creator

  • Jul 2019 - Jul 2022

  Reporting to the President of Chrome Industries, the Social Content Creator is fully accountable for leading CHROME's social media content strategy by creating, optimizing and monitoring high quality content designed to meet long-term goals for both social media engagement and overall company growth, Working with a variety of creative partners and cross-functional teams, this role drives and creates best in class content that drives revenue and builds brand recognition. The role designs and crafts content across all touchpoints (social, web, email, print) and works directly with the creative director and a creative team of storytellers, designers, filmmakers, and photo art directors to bring stories to life through a variety of mediums. • Lead social media content strategy by creating, optimizing and monitoring high quality content designed to meet long-term goals for both social media engagement and overall company growth • Brainstorm and develop innovative content and campaign ideas that achieve marketing goals • Craft and curate visual assets to be shared across social channels, optimizing for engagement by channel • Write effective copy across multiple owned social channels • Manage day-to-day social content production, execution and tracking. Be a steward of Chrome’s brand and voice, respond to comments, and build brand awareness. • Engage influencers and build community • Monitor, track, and document content results • Actively test, optimize, and evolve our social media strategy across channels • Collaborate with internal teams to make social media a key component of all campaigns • Research and understand how competitors use social media in a marketplace environment. Research new social media opportunities to reach our audience. • Attend and cover Chrome events as determined • Manage content on website, social media pages, email campaigns, and responses • Identify social media trends and uncover untapped opportunities that will deliver measurable results Show less



Traverse Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Creative / Writer / Operations Manager

  • Mar 2015 - Jul 2019

  -Writing and communicating on behalf of clients, including posting, daily engagement, replying to posts, tweets, and digital content, driving interactions -Monitoring all social channel chatter relevant communities on behalf of the clients, including trend identification -Following brand voice and tone in all content creation and interaction -Curating and sharing influencer, media, and collaborative brand content to drive engagement -Executing strategic goals to increase brand results and analytic outcomes -Posting and publishing expertise in both mobile and desktop interfaces -Serving as a gatekeeper for questions that require additional input from clients, including reaching out for assistance when necessary for customer service -Contributing strategy and concept ideas for social campaigns -Coordinating with client teams, including partner agencies -Concepting and creating client content assets including photo, video, digital art, motion graphics, and gifs using Adobe Creative Suite. -Utilize meticulous attention to detail, ensuring deliverables don’t “fall through the cracks” -Hit daily (often hourly) deadlines and adapt to quick direction changes with excellent follow-through skills Show less



The Skateboard Mag

• United States
• Media Production

• Online Correspondent

  • 2006 - Sep 2014

  • Community Manager - Manage day to day posting and interaction on Facebook, Instagram, and Tumblr. - Strategize social media campaigns to drive users to website, e-mail sign-up, and contests - Design and manage all aspects of weekly e-mail blast using MailChimp. - Coordinate, write, design, and manage Facebook contests. - Helped organically grow Facebook likes 244% over one year. • Web Editor - Curate content from across the web for website and social media. - Write and design articles. - Work with advertisers to feature their products, riders, and content on the website and social media. - Helped develop web posting strategy to retain advertisers. Show less



Sentara Healthcare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Audio/Visual Specialist

  • May 2008 - Jun 2014

  - Set up, break down, and troubleshoot audio/visual equipment in classrooms. - Troubleshoot Mac and PC systems for audio/visual purposes. - Provide excellent customer service to clients before, during, and after audio/visual presentations. - Lead teleconferencing with WebEx and GoToMeeting. - Monitor and maintain audio/visual equipment throughout multi hospital system. - On my own and with a team, I set-up and run special events and presentations. - Handle lending, maintaining and trouble shooting our department’s equipment. - Shoot photos and videos of surgeries, lectures, talking heads, and special events. - Edit our productions using Final Cut Pro. - Create graphics for our productions and DVD covers. Show less



TotalVid

• Online Audio and Video Media

• Category Manager

  • 2004 - 2007

  Contacted producers of action sports and niche market DVDs and secured online rights. Contract negotiation and rewriting. Contacted producers of action sports and niche market DVDs and secured online rights. Contract negotiation and rewriting.



Podium

• Egypt
• Wholesale
• 1 - 100 Employee

• Videographer

  • 2002 - 2002

  Shot video of the world's best skateboarders. Shot video of the world's best skateboarders.